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All Journal JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Pengabdian Masyarakat Sains dan Teknologi Transaction: Journal of Taxation, Accounting, Management and Economics Gudang Jurnal Pengabdian Masyarakat
Riska Franita
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Edukasi Digital Marketing Kepada Pelaku Usaha di Desa Sampe Cita Kecamatan Kutalimbaru Kabupaten Deli Serdang Lubis, Hidayati Purnama; Virdyra Tasril; Riska Franita; Firdiya Amiyananda
Jurnal Pengabdian Masyarakat Sains dan Teknologi Vol. 3 No. 2 (2024): Juni : Jurnal Pengabdian Masyarakat Sains dan Teknologi
Publisher : Fakultas Teknik Universitas Cenderawasih

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58169/jpmsaintek.v3i2.518

Abstract

The implementation of this community service aims to educate and increase the understanding of the people of Sampe Cita Glugur Rimbun Village, Kutalimbaru District, Deli Serdang Regency about one way to market a product produced.  This special target in community service seeks to socialize and educate that marketing strategies to introduce products produced by business actors have changed patterns along with the development of technology that continues to increase, including online using the internet network called digital marketing which is interpreted as digital marketing. This method of implementing community service is by making presentations, lectures and questions and answers to the participants.  The topics of the material presented include: what is digital marketing (understanding digital marketing), what facilities can be used as a place for digital marketing, what are the benefits of digital marketing. The results obtained from this community service show that the participants, namely business actors in Sampe Cita Glugur Rimbun Village, Kutalimbaru District, Deli Serdang Regency can know and understand the concept of digital marketing of a product produced by business actors, in an effort to introduce and market existing products easily, cheaply, quickly and efficiently.
ECONOMIC LITERACY AND PRICE OF GOODS CONCEPT IN SAMPE CITA VILLAGE FOR HOUSEHOLD BUSINESS GROUP Dewi Mahrani Rangkuty; Andi Setiawan; Riska Franita; Resti Triana Ningsih
TRANSACTION : Journal of Taxation, Accounting, Management and Economics Volume 2 Issue 2 April 2024
Publisher : Arsil Media

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Economic literacy is an individual's ability to understand, analyse and use economic information in everyday life. And the price of goods is the amount of money that must be paid by consumers to obtain a good or service. The purpose of this service activity is to educate the concept of economic literacy and the price of goods in the Sampe Cita village household business group. The method of implementation is through lectures, questions and answers, problem discussions, which then evaluate the productivity of the household business group in question. What is a follow-up in this service activity, in addition to evaluating the productivity of the Sampe Cita village household business group, there will be a next stage of educational activities on different concepts as a provision of understanding if it is still a problem in order to increase the productivity of the business group. Thank you to the Village Head and Village Officials who have supported the implementation of this service activity and it is hoped that they will always support the service activities in the next stage.
Kajian Strategi Promosi Digital Area Peternakan Kawasan Glugur Rimbun Kecamatan Kutalimbaru Lubis, Hidayati Purnama; Riska Franita; Purwo Siswoyo; Putri Suci Rahayu
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 10 No. 5 (2024): Oktober 2024
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v10i5.3215

Abstract

The purpose of this study was to determine the public's interest in visiting the Livestock Area of the Glugur Rimbun Area, Sampe Cita Village, Kutalimbaru District, Deli Serdang Regency, through the independent variables of promotion and attractiveness. This Animal Husbandry Area is one of several areas in the Al Amin Science and Industrial Park (Living Lab) Glugur Rimbun Area with a special land area for the Animal Husbandry Area of about two ha from the total area of about 24 (twenty four) ha. The research approach uses quantitative methods involving 100 respondents and data collection using questionnaires. The data obtained was analyzed using multiple regression analysis using SPSS. The results showed that the independent variable promotion showed a t-count value of -0.945 < t-table 1.984 with a significant value of 0.000 < 0.05, which means that digital-based promotion has a positive and significant effect partially on visiting interest. The test results for the attraction variable show a tcount value of 12.315> t-table 1.984 with a significant value of 0.000 <0.05, which means that attraction has a positive and significant effect partially on visiting interest. The F-count value of 75.864> F-table of 3.09 and a significant 0.000 <0.05, then digital-based promotion and attractiveness have a positive and significant effect simultaneously on tourist interest in visiting.
Pelatihan Manajemen Keuangan Keluarga Ibu-Ibu Perwiritan Dusun IX Dan X Desa Pematang Johar Tri Wulandari; Riska Franita
Gudang Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2025): Juli
Publisher : PT. Gudang Pustaka Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/gjpm.v3i2.1714

Abstract

Program pengabdian masyarakat yang berjudul "Pelatihan Pengelolaan Keuangan Keluarga ibu-ibu perwiritan Dusun IX dan X Desa Pematang Johar" dirancang dan dibuat sebagai solusi atas tantangan yang dihadapi ibu-ibu perwiritan dalam mengelola keuangan keluarga di lingkungannya. Masalah utama yang ditangani adalah keterbatasan pengetahuan dan keterampilan yang berkaitan dengan perencanaan dan pengelolaan anggaran rumah tangga. Tujuan dari program ini meliputi peningkatan pemahaman ibu-ibu Perwiritan terhadap prinsip-prinsip dasar manajemen keuangan, pemberian keterampilan praktis dalam perencanaan dan pengelolaan anggaran keluarga, serta mendorong adopsi kebiasaan positif terkait pengelolaan keuangan guna meningkatkan kesejahteraan keluarga. Kegiatan ini dilakukan dalam bentuk pelatihan dan diskusi kelompok, dengan melibatkan peserta aktif dan individu-individu yang berkompeten di bidang pengelolaan keuangan. Target utama dari program ini adalah ibu-ibu perwiritan di dusun IX dan X, dengan harapan mereka akan mendapatkan pemahaman yang lebih baik mengenai pengelolaan keuangan dan dapat menerapkan praktik-praktik positif dalam mengelola keuangan keluarga mereka, sehingga dapat memberikan dampak positif dalam kehidupan sehari-hari.
Co-Authors Andi Setiawan Dewi Mahrani Rangkuty Firdiya Amiyananda Lubis, Hidayati Purnama Purwo Siswoyo Putri Suci Rahayu Resti Triana Ningsih TRI WULANDARI Virdyra Tasril