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All Journal Dinasti International Journal of Education Management and Social Science Journal of Community Service Safari : Jurnal Pengabdian Masyarakat Indonesia
Vely Randyantini
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Arts Humanities Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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SOSIALISASI EDUKASI PANDEMIK COVID-19 KEPADA MASYARAKAT LINGKUNGAN SEKITAR KELURAHAN WARAKAS KECAMATAN TANJUNG PRIUK JAK-UT Dwi Aprillita; Elsye Yusnengsih; Theofilus Faot; Vely Randyantini
Journal of Community Service Vol 2 No 2 (2020): JCS, December 2020
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1120.938 KB) | DOI: 10.56670/jcs.v2i2.39

Abstract

Pandemik Covid-19 yang terjadi di Indonesia beberapa bulan terakhir ini membuat panik semua lapisan masyarakat, termasuk masyarakat Jakarta Utara khususnya di Kelurahan Warakas Kecamatan Tanjung Priuk. Selain membuat resah juga menimbulkan ketakutan penularan yang significant bagi anggota keluarga atau lingkungannya. Usaha pencegahan untuk tidak tertular wabah Covid-19 banyak diupayakan atau cara memutuskan mata rantai penularan Covid-19 ini, namun belum tentu diketahui dan dipahami oleh semua masyarakat awam. Oleh karena itu perlu upaya khusus memberikan dan membagikan informasi dimulai dari lingkungan rumah melalui sosialisasi, yang diharapkan sosialisasi informasi ini dapat mengubah sebagian masyarakat awam memunculkan rasa kesadaran yang tinggi untuk hidup sehat juga dapat menyebarluaskan lagi informasi ini kepada masyarakat awam lainnya untuk mengimbangi GERMAS yang dianjurkan pemerintah.
THE EFFECT OF ELECTRONIC WORD OF MOUTH (EWOM), PRODUCT QUALITY AND PRICE ON PURCHASE DECISIONS Hikmah Perkasa, Didin; Indri Astiana Suhendar; Vely Randyantini; Evelina Andrini M
Dinasti International Journal of Education Management And Social Science Vol. 1 No. 5 (2020): Dinasti International Journal of Education Management and Social Science (June
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijemss.v1i5.339

Abstract

This study aims to determine the effect of E-Wom (Electronical World of Mouth), Product Quality and Price on Purchasing Decisions The type of research used in this study is descriptive associative using a causal approach. The population in this study are Xiaomi consumers who have purchased Xiaomi mobile phones. The sampling technique used is non-probability sampling and the type of sampling used is purposive sampling. The method of data collection using questionnaire and analysis technique using SEM (Structural Equational Modeling) wherein there is an inner model and outer model test and the tools used are SmartPLS 3.0. Data collection techniques using questionnaires that have been tested for validity and reliability. The results showed that partially electronic variable word of mouth, product quality and price had a positive and significant effect on purchasing decisions.
Digital Marketing untuk UMKM: Kunci Optimalisasi Strategi Pemasaran Ika Puji Saputri; Fathihani Fathihani; Vely Randyantini
SAFARI :Jurnal Pengabdian Masyarakat Indonesia Vol. 5 No. 3 (2025): Juli : SAFARI :Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/safari.v5i3.2856

Abstract

Bussiness development in the modern era has undergone a significant transformation, shifting from conventional systems to digital-based approaches. Amidst rapid technological advancements and the growing number of internet users in Indonesia, digital marketing has emerged as a strategic solution for expanding market reach efficiently. However, field observations reveal that many Micro, Small, and Medium Enterprises (MSMEs) still face limitations in understanding and implementing digital strategies effectively. Low levels of digital literacy and uneven access to competency certification remain substantial challenges. To address these issues, digital marketing training presents a relevant and timely solution. The main objective of this training is to enhance participants' skills and understanding in conducting digital marketing, which serves as added value for their careers or businesses. The training was delivered through a combination of lectures, practical sessions, and task-based evaluations aligned with the given material. A total of 22 participants—comprising the general public and MSME actors from the Tanjung Duren area, West Jakarta—attended the program. Among them, 82% passed the competency test, while 18% did not meet the required standards. Overall, the training was successfully implemented and proved effective in improving digital marketing competencies among the participants.
Co-Authors Didin Hikmah Perkasa Dwi Aprillita Elsye Yusnengsih Evelina Andrini M Fathihani, Fathihani Ika Puji Saputri Indri Astiana Suhendar Theofilus Faot