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All Journal Jurnal Muara Ilmu Ekonomi dan Bisnis Syntax Idea International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Budimas : Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Manajerial Dan Kewirausahaan Transekonomika : Akuntansi, Bisnis dan Keuangan PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat Journal of Sustainable Community Service International Journal of Management Science and Application Jurnal Ilmiah IPS dan Humaniora (JIIH) Jurnal Penelitian, Pengembangan Pembelajaran dan Teknologi (JP3T) Jurnal Pengabdian Masyarakat Sultan Indonesia International Journal of Social Science and Community Service
Rodhiah, Rodhiah
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Veterinary Other

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Brand Experience, Brand Image, and Brand Trust to Nike's Loyalty Brand in Jakarta Margaretha, Rahelia; Rodhiah, Rodhiah
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.3504

Abstract

The purpose of this study is to examine and determine the influence of brand experience, brand image, and brand trust on brand loyalty Nike in Jakarta. The research design used in this study is quantitative method with a descriptive approach. Sampling was carried out using a non-probability sampling method with a convenience sampling approach with a total sample 123 respondents who are Nike user in Jakarta. Data collection method is done by distributing online questionnaires. Data analysis techniques used is partial least square-structural equation modeling (PLS-SEM) and using SmartPLS version 3. The results of this study indicate that brand experience, brand image and brand trust can have a positive influence on brand loyalty.
Experience Quality, Customer Brand Engagement, Brand Performance and Brand Loyalty to Purchase Intention Tanzaretha, Clarita; Rodhiah, Rodhiah
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.3841

Abstract

This study aims to empirically test experience quality, customer brand engagement and brand performance on purchase intention with brand loyalty as a mediating variable. Data collection uses a non-probability method with purposive sampling technique. A total of 238 respondents, namely customers who consumed “brand X” more than once, were collected by distributing questionnaires via an online google form. The analysis technique uses SEM with the Smart PLS program. The results showed that experience quality and customer brand engagement can affect brand loyalty. In addition, experience quality, customer brand engagement and brand loyalty can affect purchase intention. However, the brand performance variable cannot affect brand loyalty. Furthermore, experience quality can mediate customer brand engagement on purchase intention. Furthermore, the brand loyalty variable can also mediate experience quality and customer brand engagement in influencing purchase intention. Finally, brand performance has no effect on purchase intention if it is mediated by brand loyalty.
Co-Authors Ajuanda, Tania Imeylia Andriyanto, Njo Felix Angelika, Ovilea Angriawan, Joshua Steven Arinda, Angeline Bramanto, Peter Bravo, Christiandinata Tjandra Chandra, Dominikus Rinaldo Christinio, Elizabeth Chrstianto, Einstein Clarissa, Tara Goldin, Javier Gracio, Steven Halim, Davin Hartati, Monica Ika Widyani, Agustina Jayanti, Yunia Arinda Jessalonica, Chennan Jocelyn, Fion Jonathan, Calvin Karyo, Daniel Lauren, Owbert Machado, Emilia Maitreyaty, Maitreyaty Margaretha, Rahelia Monica, Yolanda Natacha, Sharen Nataputra, Rafael Pascal Nur Hidayah Oktaviani, Dwi Patricia, Grace Ray, Christian Runtuwene, Meily Helma Soerijadi, Randy Stevie, Stevie Talaar, Timothy Elmore Taniago, Billy Tanuwijaya, Aurelius Yervant Tanzaretha, Clarita Thera, Jufin Valentina Valentina, Valentina Valerie Tiofli, Richelle VERONICA VERONICA Widyani, Augustina Ika William, Reinaldi Winduwati, Septia