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Relational Capital Can Improve Marketing Performance With the Mediation of Dynamic Capability: A Theory of Planned Behavior Perspective Wibisono, Dimas; Febriyanti, Novi; Marsuking, Marsuking; Dwita Nuansari, Shindy; Zulfahmi Rapi, Muh
JURNAL MANAJEMEN UNIVERSITAS BUNG HATTA Vol 19 No 1 (2024): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v19i1.24322

Abstract

This study aims to determine whether relational capital can improve marketing performance with dynamic capability mediation. This research discusses relational capital with marketing performance with dynamic capabilities. SEM-PLS with Smart PLS 3.0 software is used in this study to concurrently assess the mediation effect. Through surveys, data from 200 MSMEs with a focus on the coffee industry were gathered. From January to August 2023, questionnaires were given to business managers or marketing teams in Sleman, Yogyakarta. Implications Particularly for coffee enterprises, the acceptance or rejection of hypotheses reveals management ramifications. First, organizations may be able to adjust to the environment more rapidly thanks to dynamic capability. Additionally, it can keep up with and enhance marketing. Third, it aids in the survival of app startups. In a pertinent way, Dynamic Capability conceptualizes both internal and external stakeholders.
Praktik Literasi Keuangan dalam Pengelolaan Usaha: Studi pada Pemilik UMKM di Kabupaten Bantul, Yogyakarta Ruscitasari, Zulfatun; Nurcahyanti, Febriani Wahyusari; Wibisono, Dimas
Jurnal Dinamika Akuntansi dan Bisnis Vol 9, No 1 (2022): March 2022
Publisher : Accounting Departement Economics and Business Faculty Syiah Kuala University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jdab.v9i1.23620

Abstract

The aim of this study is to examine the impact of financial literary on financial planning and control in Indonesian Micro, Small and Medium Enterprises (MSMEs). The mediating effect of proactive employees was also investigated. Data were collected from survey that involved 157 owners of MSMEs in Bantul District, Yogyakarta, Indonesia. Using Partial Least Square (PLS), this study found that financial behavior affects proactive employees, and proactive employees has significant impact on financial planning and control among the studied MSMEs. Besides, the results of this study confirm the mediating role of proactive employee on the relationship between financial literacy and financial planning and control level in MSMEs.
Tingkat Pengetahuan Tentang Stunting Dan Anemia Pada Remaja Karang Taruna Dusun Bungsing Guwosari Tahun 2022 Alfiah, Nurul Ima; Swarinda, Alviyatun Nur; Utami, Feni Oktavia; Oktavia, Rahma Sakti; -, Rahmatuti; Nugraeni, Ratih; Ade, Sulistiawaty; Pertiwi, Amilia; Haq, Fariz Abdillah; Febriyana, Ika Tresna; Nazibi, Zidan; -, Khanifudin; Mahpudoh, Supihatul; Rahayu, Prihatini; Wibisono, Dimas
Bangun Desa: Jurnal Pengabdian Masyarakat Vol 1, No 2 (2022)
Publisher : Universitas Alma Ata

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (851.251 KB) | DOI: 10.21927/jbd.2022.1(2).60-67

Abstract

Stunting adalah salah satu indikator malnutrisi kronik yang ditandai dengan tubuh lebih pendek dari anak seusianya karena kondisi gagal pertumbuhan pada 1000 hari pertama kehidupan. Di Indonesia, sekitar 23% stunting (bertubuh pendek) karena kekurangan gizi dan anemia pada ibu hamil. Kondisi kesehatan dan gizi ibu selama kehamilan sangat berpengaruh terhadap perkembangan janin. Calon ibu yang mengalami anemia selama kehamilan dapat melahirkan bayi BBLR. Remaja putri merupakan salah satu kelompok yang rawan menderita anemia. Pencegahan stunting dapat dilakukan pada siklus daur hidup di tahap remaja. Pengetahuan gizi remaja khususnya remaja putri mengenai stunting dan anemia sangat penting untuk mencegah terjadinya kelahiran stunting. Metode penelitian ini merupakan penelitian deskriptif observasional dengan pendekatan cross sectional. Metode pengambilan sampel menggunakan teknik Sampling Jenuh. Hasil analisis data diketahui bahwa mayoritas responden memiliki tingkat pengetahuan dalam kategori tinggi sebanyak jumlah 25 responden (58.1%), dan tingkat pengetahuan dalam kategori rendah dengan jumlah 18 orang (41.9%). Kesimpulan penelitian ini Secara keseluruhan tingkat pengetahuan tentang stunting dan anemia pada remaja Karang taruna Dusun Bungsing Guwosari dapat dikategorikan baik, sebanyak 25 responden (58.1%) tingkat pengetahuan tinggi.