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All Journal IQTISHODUNA SEIKO : Journal of Management & Business JMK Jurnal Manajemen dan Kewirausahaan Jurnal Ilmiah Wahana Pendidikan Formosa Journal of Science and Technology (FJST) Jurnal Ekonomi, Bisnis dan Manajemen Asian Journal of Management Analytics Populer: Jurnal Penelitian Mahasiswa Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Benefit : Journal of Bussiness, Economics, and Finance Neraca Manajemen, Akuntansi, dan Ekonomi Commodities, Journal of Economic and Business
Ayuanti, Rafikhein Novia
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Jurnal Manajemen Bisnis, Akuntansi dan Keuangan

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The Role of Entrepreneurial Marketing, Digital Marketing Through Product Innovation on SMEs Business Performance Rike Selviasari; Sudarmiatin; Ayuanti, Rafikhein Novia
Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Vol. 3 No. 1 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jambak.v3i1.9245

Abstract

As the Indonesian economy develops, SMEs continue to be an important sector in the commercial landscape. Tofu sector entrepreneurs in Jombang Regency are the subjects of this research. The aim of this research is to examine the influence of digital marketing strategies and entrepreneurship on business performance which is influenced by the suitability of innovative products. The author conducted research using a sample size of 150 SME business actors using quantitative methods with a descriptive approach. According to this research, the impact of digital marketing on business performance is significantly reduced, and the influence of entrepreneurial marketing policies on business performance is significantly reduced through product innovation. Based on research findings, increasing product innovation and digital proficiency
Co-Authors Abda'u, Rizqy Aftyansyah, Alan Maulana Agus Hermawan Beny Mahyudi Saputra Endah Kurniawati, Endah Faldhamir, Fahmy Bintang Ferdiansa, Bagas Artur Fransiska, Chiva Julianto, Ade Dwi Mahaputra, Agung Pambudi Miftahul Munir, Miftahul Pamungkas, Septian Yudha Pangestu, Anggraini Putri Permatasari, Geby Novita Pratama, Christanova Andika Putri, Novita Prasetiani Rahmawati, Zulfia Ramadhania, Eka Novita Rike Selviasari Satrio Wicaksono Selviasari, Rike Solly Aryza Sudarmiatin Susilowati, Eni Taufik Akbar