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All Journal Journal of Degraded and Mining Lands Management Buletin Ilmiah Litbang Perdagangan
Bakti, I Gede Mahatma Yuda
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Economics, Econometrics & Finance

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Persepsi Konsumen terhadap Merek Minyak Goreng Sawit Kemasan di Indonesia Putra, Romeyn Perdana; Purbawa, Yudha; Bakti, I Gede Mahatma Yuda; Astrini, Nidya J.; Purba, Helena Juliani; Sumaedi, Sik; Fahmi, Diah Arina
Buletin Ilmiah Litbang Perdagangan Vol. 18 No. 2 (2024): BILP
Publisher : National Research and Innovation Agency

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55981/bilp.2024.2584

Abstract

Palm cooking oil (MGS) is an essential and vital staple affecting consumers' daily spending. The COVID-19 pandemic triggered a shortage of cooking oil in the Indonesian market around December 2021 until mid-2022. It can affect consumers' perceptions when purchasing MGS brands. This study aims to analyze consumer preferences for MGS brands in Indonesia. Specifically, it examines brand awareness, top-of-mind brands, most purchased brands, brand selection considerations, brand loyalty, and brand switching to other MGS brands. This study focuses solely on packaged MGS brands. The study used a survey method through an online questionnaire. Of the 707 respondents who completed the questionnaire, only 537 met the sample criteria for further analysis. The results showed that consumers perceive Bimoli as the leading MGS brand regarding brand awareness, top of mind, and top purchase. Other MGS brands frequently appearing in the top group include Sania, Sunco, Filma, and Tropical. The study also found that there are two primary considerations for consumers when choosing an MGS brand: (1) product factors (quality, health, clarity) and (2) sacrifice factors (price and accessibility). Furthermore, the study revealed that most MGS consumers are less loyal to a specific brand and are willing to switch to other brands.
Managing salinity-induced degradation in coastal agricultural land: Integrating vulnerability diagnostics and a hybrid adaptation pathway in Central Java, Indonesia Oelviani, Renie; Iskandar, Deden Dinar; Bakti, I Gede Mahatma Yuda; Santosa, Purbayu Budi
Journal of Degraded and Mining Lands Management Vol. 13 No. 3 (2026)
Publisher : Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15243/jdmlm.2026.133.10645

Abstract

Rising soil salinity and tidal inundation in coastal agricultural land in northern Java are threatening rice production and rural livelihoods. This study assessed the vulnerability of salinity-affected coastal agricultural land in Kendal and Pemalang, Central Java, Indonesia, and developed a hybrid adaptation pathway to address salinity-induced degradation. A mixed-methods design combined household surveys of 150 farming households, 80 semi-structured interviews, and field observations. Vulnerability was assessed using the Livelihood Vulnerability Index and interpreted in terms of the IPCC dimensions of exposure, sensitivity, and adaptive capacity. The composite LVI indicated that Pemalang was more vulnerable than Kendal, with values of 0.520 and 0.458, respectively. The two regencies had broadly similar exposure, although Pemalang had higher sensitivity and lower adaptive capacity, stronger land–water management constraints, weaker institutional support, and limited household resources. Salinity and tidal inundation reduced farm performance by lowering yields, increasing production costs, delaying cropping calendars, and reducing cultivable land. Spatial evidence showed that 316.78 ha of salinity-affected land in Kendal and 355 ha of agricultural land in Ulujami Sub-district, Pemalang, were no longer cultivable. Weak financial and human capital remained major constraints in both regencies. The study proposes a hybrid adaptation pathway combining short-term agronomic measures, medium-term land–water management, and long-term infrastructural and institutional strengthening.
Co-Authors Astrini, Nidya J. Deden Dinar Iskandar Fahmi, Diah Arina Purba, Helena Juliani Purbawa, Yudha Purbayu Budi Santosa Putra, Romeyn Perdana Renie Oelviani, Renie Sik Sumaedi