Article Per Year (5 Year)
p-Index From 2020 - 2025
0.659
P-Index
This Author published in this journals
All Journal JURNAL PANGAN AGRARIS: Journal of Agribusiness and Rural Development Research Buletin Ilmiah Litbang Perdagangan
Fahmi, Diah Arina
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Persepsi Konsumen terhadap Merek Minyak Goreng Sawit Kemasan di Indonesia Putra, Romeyn Perdana; Purbawa, Yudha; Bakti, I Gede Mahatma Yuda; Astrini, Nidya J.; Purba, Helena Juliani; Sumaedi, Sik; Fahmi, Diah Arina
Buletin Ilmiah Litbang Perdagangan Vol. 18 No. 2 (2024): BILP
Publisher : National Research and Innovation Agency

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55981/bilp.2024.2584

Abstract

Palm cooking oil (MGS) is an essential and vital staple affecting consumers' daily spending. The COVID-19 pandemic triggered a shortage of cooking oil in the Indonesian market around December 2021 until mid-2022. It can affect consumers' perceptions when purchasing MGS brands. This study aims to analyze consumer preferences for MGS brands in Indonesia. Specifically, it examines brand awareness, top-of-mind brands, most purchased brands, brand selection considerations, brand loyalty, and brand switching to other MGS brands. This study focuses solely on packaged MGS brands. The study used a survey method through an online questionnaire. Of the 707 respondents who completed the questionnaire, only 537 met the sample criteria for further analysis. The results showed that consumers perceive Bimoli as the leading MGS brand regarding brand awareness, top of mind, and top purchase. Other MGS brands frequently appearing in the top group include Sania, Sunco, Filma, and Tropical. The study also found that there are two primary considerations for consumers when choosing an MGS brand: (1) product factors (quality, health, clarity) and (2) sacrifice factors (price and accessibility). Furthermore, the study revealed that most MGS consumers are less loyal to a specific brand and are willing to switch to other brands.
Sorghum Development in Indonesia: Market Efficiency and Partnership Model Approach Widodo, Sugeng; Sulistyawati Purwaning Rahayu, Heni; Laksono, Pandu; Fahmi, Diah Arina; Triastono, Joko; Sahara, Dewi; Kristamtini; Sutardi; Budi Pustika, Arlyna; Widyayanti, Setyorini; Muazam, Arif; Purwaningsih, Heni
AGRARIS: Journal of Agribusiness and Rural Development Research Vol. 11 No. 1: January-June 2025
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/agraris.v11i1.441

Abstract

Sorghum is a drought-tolerant crop that can contribute to Indonesia’s food security and income generation. However, this potential often fails to improve farmers’ income and welfare unless accompanied by economic feasibility, particularly in marketing practices. This study examined market efficiency and partnership models in sorghum development in Daerah Istimewa Yogyakarta and Central Java Provinces. The research analyzed the marketing cost, marketing margin, farmers’ share, and partnership cultivation models of the sorghum. The data were collected through surveys, interviews, and observations to 120 sorghum farmers and 60 traders. The study utilized descriptive statistics, ANOVA to compare farmers’ share in the different marketing channels, and the Analytic Hierarchy Process (AHP) to select the partnership models. The results unveiled Channel II which consisting of farmers, village collector traders, traders outside the city or regency, and national companies, produced the highest marketing margin. Meanwhile, Channel III, comprising farmers, village collector traders, and the local feed industry, generated the highest farmers’ share. The study revealed that sole proprietorship partnerships were the farmers' dominant choice in the sorghum business. Nevertheless, the partnership model with feed industry had also formed in the research area.
Farmers’ Willingness to Continue on Rice High-Yileding Varieties in South Sulawesi Province: The Influence of Attitudes towards Variety Attributes and Socioeconomic Aspects Fahmi, Diah Arina; Irham, Irham; Waluyati, Lestari Rahayu
JURNAL PANGAN Vol. 32 No. 3 (2023): PANGAN
Publisher : Perum BULOG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33964/jp.v32i3.631

Abstract

High-yielding varieties are technological innovations readily accepted by farmers and proven to increase rice productivity. This study aimed to determine the attitude of farmers toward the attributes of rice varieties and compare their willingness to continue in rice varieties and identify influencing factors. This research was conducted from December 2020 to January 2021 with 101 farmers, selected by purposive sampling, using Ciherang and Inpari 37 varieties in South Sulawesi. Farmers’ attitudes towards the attributes of rice varieties were measured by Fishbein analysis. Proportion analysis was done to determine farmers’ willingness to continue using the Ciherang and Inpari 37 varieties, and binomial logistic analysis was used to estimate the factors that influence it. The results showed that farmers’ attitudes toward the attributes of the Ciherang variety were mainly higher than that of Inpari 37, except for attribute productivity, pest and disease resistance, milled yield quality, and grain selling price. The level of willingness of farmers to continue using Ciherang and Inpari 37 was in the high category with a higher Ciherang value than farmers of Inpari 37. The factors influencing the willingness to continue for both varieties were rice texture, resistance to pests and diseases and the selling price. Other factors variably influenced the willingness of farmers to continue for both varieties.
Co-Authors Astrini, Nidya J. Bakti, I Gede Mahatma Yuda Budi Pustika, Arlyna DEWI SAHARA Heni Purwaningsih Irham Irham Joko Triastono, Joko Kristamtini Lestari Rahayu Waluyati Muazam, Arif Pandu Laksono, Pandu Purba, Helena Juliani Purbawa, Yudha Putra, Romeyn Perdana Setyorini Widyayanti, Setyorini Sik Sumaedi Sugeng Widodo Sulistyawati Purwaning Rahayu, Heni Sutardi