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All Journal AGRARIS: Journal of Agribusiness and Rural Development Research Buletin Ilmiah Litbang Perdagangan
Fahmi, Diah Arina
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences

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Persepsi Konsumen terhadap Merek Minyak Goreng Sawit Kemasan di Indonesia Putra, Romeyn Perdana; Purbawa, Yudha; Bakti, I Gede Mahatma Yuda; Astrini, Nidya J.; Purba, Helena Juliani; Sumaedi, Sik; Fahmi, Diah Arina
Buletin Ilmiah Litbang Perdagangan Vol. 18 No. 2 (2024): BILP
Publisher : National Research and Innovation Agency

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55981/bilp.2024.2584

Abstract

Palm cooking oil (MGS) is an essential and vital staple affecting consumers' daily spending. The COVID-19 pandemic triggered a shortage of cooking oil in the Indonesian market around December 2021 until mid-2022. It can affect consumers' perceptions when purchasing MGS brands. This study aims to analyze consumer preferences for MGS brands in Indonesia. Specifically, it examines brand awareness, top-of-mind brands, most purchased brands, brand selection considerations, brand loyalty, and brand switching to other MGS brands. This study focuses solely on packaged MGS brands. The study used a survey method through an online questionnaire. Of the 707 respondents who completed the questionnaire, only 537 met the sample criteria for further analysis. The results showed that consumers perceive Bimoli as the leading MGS brand regarding brand awareness, top of mind, and top purchase. Other MGS brands frequently appearing in the top group include Sania, Sunco, Filma, and Tropical. The study also found that there are two primary considerations for consumers when choosing an MGS brand: (1) product factors (quality, health, clarity) and (2) sacrifice factors (price and accessibility). Furthermore, the study revealed that most MGS consumers are less loyal to a specific brand and are willing to switch to other brands.
Sorghum Development in Indonesia: Market Efficiency and Partnership Model Approach Widodo, Sugeng; Sulistyawati Purwaning Rahayu, Heni; Laksono, Pandu; Fahmi, Diah Arina; Triastono, Joko; Sahara, Dewi; Kristamtini; Sutardi; Budi Pustika, Arlyna; Widyayanti, Setyorini; Muazam, Arif; Purwaningsih, Heni
AGRARIS: Journal of Agribusiness and Rural Development Research Vol. 11 No. 1: January-June 2025
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/agraris.v11i1.441

Abstract

Sorghum is a drought-tolerant crop that can contribute to Indonesia’s food security and income generation. However, this potential often fails to improve farmers’ income and welfare unless accompanied by economic feasibility, particularly in marketing practices. This study examined market efficiency and partnership models in sorghum development in Daerah Istimewa Yogyakarta and Central Java Provinces. The research analyzed the marketing cost, marketing margin, farmers’ share, and partnership cultivation models of the sorghum. The data were collected through surveys, interviews, and observations to 120 sorghum farmers and 60 traders. The study utilized descriptive statistics, ANOVA to compare farmers’ share in the different marketing channels, and the Analytic Hierarchy Process (AHP) to select the partnership models. The results unveiled Channel II which consisting of farmers, village collector traders, traders outside the city or regency, and national companies, produced the highest marketing margin. Meanwhile, Channel III, comprising farmers, village collector traders, and the local feed industry, generated the highest farmers’ share. The study revealed that sole proprietorship partnerships were the farmers' dominant choice in the sorghum business. Nevertheless, the partnership model with feed industry had also formed in the research area.
Co-Authors Astrini, Nidya J. Bakti, I Gede Mahatma Yuda Budi Pustika, Arlyna DEWI SAHARA Heni Purwaningsih Joko Triastono, Joko Kristamtini Muazam, Arif Pandu Laksono, Pandu Purba, Helena Juliani Purbawa, Yudha Putra, Romeyn Perdana Setyorini Widyayanti, Setyorini Sik Sumaedi Sugeng Widodo Sulistyawati Purwaning Rahayu, Heni Sutardi