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All Journal JOURNAL OF SCIENCE AND SOCIAL RESEARCH Jurnal Penelitian Pendidikan, Psikologi Dan Kesehatan (J-P3K) Jurnal Scientia Psikoborneo : Jurnal Ilmiah Psikologi Islamika Granada Jurnal SUBLIMAPSI Jurnal Social Library Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi Gotong Royong : Jurnal Pengabdian, Pemberdayaan Dan Penyuluhan Kepada Masyarakat (J-P3KM) Jouska: Jurnal Ilmiah Psikologi Nanggroe: Journal Of Scholarly Service Nanggroe: Journal of Scholarly Service
Arif Fachrian
Universitas Medan Area
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Journal : JOURNAL OF SCIENCE AND SOCIAL RESEARCH

 1 
KEPUASAN KONSUMEN FLOREAN PARFUM: ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI Haryati, Endang; Fachrian, Arif
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 8, No 1 (2025): February 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i1.2718

Abstract

Abstract: This study aims to empirically examine the contribution of factors influencing consumer satisfaction with Florean Parfume among students at one of the University in Medan. The population in this study consisted of 286 students. The sample in this study also consisted of 286 students, using a total sampling technique. The method employed was a quantitative descriptive approach, allowing the researcher to systematically describe and analyze the data. The data analysis technique used was factor analysis, which aims to identify the dominant factors influencing consumer satisfaction. Based on the analysis results, it was found that product quality is the most dominant factor influencing customer satisfaction, with a loading value of 0.804. Furthermore, service quality showed an influence with a value of 0.764, and price had an influence with a value of 0.801. The results of this study indicate that product quality, price, and service quality play important roles in shaping consumer satisfaction. Keywords: consumer satisfaction, students Abstrak: Penelitian ini bertujuan menganalisis secara empiris terkait kontribusi faktor-faktor yang  mempengaruhi kepuasan  konsumen Florean Parfum pada Mahasiswa di salah satu Perguruan Tinggi Medan. Populasi dalam penelitian ini berjumlah 286 mahasiswa. Sampel dalam penelitian ini berjumlah 286 mahasiswa dengan teknik total sampling. Metode yang digunakan adalah pendekatan deskriftif kuantitatif, dimana peneliti dapat menggambarkan dan menganalisis data secara sistematis. Teknik analisis data yang digunakan berupa uji analysis factor, dimana bertujuan mengidentifikasi faktor-faktor dominan yang mempengarhi kepuasan konsumen. Berdasasrkan hasil analisis, diketahui faktor kualitas produk merupakan faktor yang paling dominasi dalam mempengaruhi kepuasan konsumen dengan nilai loading sebesar 0,804. Selanjutnya faktor kualitas pelayanan menunjukkan pengaruh dengan nilai 0,764 dan faktor harga memiliki pengaruh dengan nilai 0.801. hasil penelitian ini menunjukkan bahwa kualitas produk, harga dan kualitas pelayanan memiliki peran penting dalam membentuk kepuasan konsumen.  Kata kunci: Kepuasan Konsumen, Mahasiswa
KETERLIBATAN KONSUMEN DALAM PEMBELIAN SUNSCREEN PADA GENERASI Z DI SMA SWASTA ANGKASA 1 LANUD SOEWONDO MEDAN Fachrian, Arif; Ramadhani, Ananda Putri
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 8, No 3 (2025): August 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i3.4046

Abstract

Abstract: This study aims to describe consumer involvement in purchasing sunscreen among generation Z at SMA Swasta Angkasa 1 Lanud Soewondo Medan. This study uses a descriptive quantitative approach with a research population of 112 respondents who are sunscreen users. The sampling technique used is total sampling, where the entire population is used as a research sample. Data were obtained through a Likert scale arranged based on five dimensions of consumer involvement according to Kapferer and Laurent (1985), namely interest, pleasure, sign value, risk importance, and risk probability. Data collected using a questionnaire method, which was then analyzed using a descriptive statistical analysis method. The results of the descriptive analysis showed that consumer involvement was in the moderate category with an average score of 90.2%. The risk probability dimension was the highest with a score of 17.0% (high category), while the pleasure dimension was the lowest with a score of 84.8% (low category). Based on the contribution test, the interest dimension contributed the most to consumer involvement at 39.15%, followed by risk importance at 31.94%. The group that showed the most involvement was women, at the age of 17 years from grade 11. Keywords: Consumer Involvement; Sunscreen Purchase; Generation Z  Abstrak: Penelitian ini bertujuan untuk menggambarkan keterlibatan konsumen dalam pembelian sunscreen pada generasi Z di SMA Swasta Angkasa 1 Lanud Soewondo Medan. Penelitian ini menggunakan pendekatan kuantitatif deskriptif dengan populasi penelitian sebanyak 112 responden yang merupakan pengguna sunscreen. Teknik pengambilan sampel yang digunakan adalah total sampling, di mana seluruh populasi dijadikan sampel penelitian. Data diperoleh melalui skala Likert yang disusun berdasarkan lima dimensi keterlibatan konsumen menurut Kapferer dan Laurent (1985), yaitu interest, pleasure, sign value, risk importance, dan risk probability. Data yang dikumpulkan dengan metode kuesioner, yang selanjutnya dianalisis menggunakan metode analisis statistik deskriptif. Hasil analisis deskriptif menunjukkan bahwa keterlibatan konsumen berada pada kategori sedang dengan rata-rata skor 90,2%. Dimensi risk probability merupakan yang paling tinggi dengan skor 17,0% (kategori tinggi), sedangkan dimensi pleasure merupakan yang terendah dengan skor 84,8% (kategori rendah). Berdasarkan uji kontribusi, dimensi interest memberikan pengaruh terbesar terhadap keterlibatan konsumen sebesar 39,15%, diikuti oleh risk importance sebesar 31,94%. Kelompok yang paling banyak menunjukkan keterlibatan adalah perempuan, pada usia 17 tahun dari kelas 11. Kata Kunci: Keterlibatan Konsumen; Pembelian Sunscreen; Generasi Z
Co-Authors Adelia Lestari Anggraini, Sephira Devy Anggreni Atmei Lubis, Anggreni Atmei Atania Ginting Endang Haryati Endang Haryati Endang Haryati, Endang Eva Yulina Fahmi Sulaiman Hani, Khairisha Yusibilla Hidayani, Sri Khairil Fauzan K. Muhammad Fadli Ramadhani, Ananda Putri Sembiring, Kerista Maulana Syafrizaldi Tengku Nuranasmita