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All Journal GEMA : Jurnal Gentiaras Manajemen dan Akuntansi Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis
Suhendi, Andreas
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Analisis Kinerja Pegawai Ditinjau dari Indikator Disiplin dan Motivasi (Studi Kasus Pada Unit Pelaksana Teknis Dinas Penyuluhan Pertanian Kecamatan Negara Batin Kabupaten Way Kanan) Pramono, Arief; Suhendi, Andreas
Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis Vol 7 No 1 (2023): Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis
Publisher : LPPM STIE KRAKATAU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61401/relevansi.v7i1.79

Abstract

Penelitian ini bertujuan untuk menganalisis kinerja pegawai ditinjau dari disiplin kerja danmotivasi kerja di Unit Pelaksana Teknis Dinas Penyuluhan Pertanian Kecamatan NegaraBatin Kabupaten Way Kanan.Penelitian yang dilaksanakan adalah penelitian deskriptif kuantitatif. Jenis penelitian iniadalah penelitian yang bermaksud membuat pemaparan secara sistimatis, faktual, dan akuratmengenai fakta – fakta dan sifat – sifat populasi tertentu. Penelitian ini menggunakan 24responden penelitian. Ada tiga variabel dalam penelitian ini yaitu: 2 (dua) variabel bebas (X1dan X2) dan 1 (satu) variabel terikat, dimana disiplin kerja (X1) dan motivasi kerja (X2)sebagai variabel bebas dan kinerja pegawai (Y) sebagai variabel terikat.Berdasarkan hasil pengolahan data telah ditemukan jawaban hipotesis, yakni sebagai berikut;terdapat pengaruh disiplin kerja (X1) terhadap kinerja pegawai (Y) dengan tingkat pengaruh(R-square) sebesar 37,8%. Terdapat pengaruh motivasi kerja (X2) terhadap kinerja pegawai(Y) dengan tingkat pengaruh sebesar 31,1%. Terdapat pengaruh disiplin kerja (X1) danmotivasi kerja (X2) secara bersama-sama terhadap kinerja pegawai (Y) dengan tingkatpengaruh sebesar 48,8%.
Pemasaran Produk Pendidikan Suyarti, Sri; Suhendi, Andreas; Kumagaya, Yohanes
Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis Vol 8 No 2 (2024): Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis
Publisher : LPPM STIE KRAKATAU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61401/relevansi.v8i2.150

Abstract

Marketing of educational products is a key element in increasing the attractiveness and success of educational institutions in a competitive market. This study aims to explore effective marketing strategies for various educational products, including educational programs, tutoring services, learning materials, and educational facilities. This study uses qualitative methods to identify and analyze best practices in marketing educational products through literature studies and data analysis from academic sources. This research method is a literature study with a qualitative approach. This research method uses a qualitative approach to gain an in-depth understanding of marketing educational products. Data were collected through in-depth interviews with various stakeholders, including educational product managers, customers, and marketing experts. The results of the study indicate that effective marketing strategies for educational products involve several key elements. Proper market segmentation helps in understanding the target group and tailoring marketing strategies to their needs. Product differentiation, by highlighting competitive advantages, such as unique curricula and superior facilities, is also an important factor. Digital marketing, including the use of websites and social media, and reputation management through testimonials and reviews, has been shown to increase visibility and attract prospective students. These findings provide insight into how an integrated marketing strategy can increase the attractiveness and success of educational institutions
Pentingnya Kualitas Pelayanan Dibanding Harga: Kepuasan Konsumen pada Jasa Roasting Kopi di Daerah Pedesaan Indonesia Setiawan, Riki; Suhendi, Andreas; Ardianto, Victor Marindra; Arpan, Yunada
GEMA : Jurnal Gentiaras Manajemen dan Akuntansi Vol 17 No 2 (2025): GEMA: Jurnal Gentiaras Manajemen dan Akuntansi
Publisher : Lembaga Penelitian, dan Pengabdian Kepada Masyarakat (LPPM) STIE GENTIARAS Bandar Lampung dan berkolaborasi dengan Ikatan Akuntan Indonesia Kompartemen Akuntan Pendidik (IAI KAPd)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47768/gema.v17i2.202506

Abstract

The coffee agro-industry in Indonesia is growing, increasing the demand for quality roasting services. Consequently, service quality and price have become important components in determining customer satisfaction. However, there is no empirical evidence on how these two components influence satisfaction in local coffee roasting MSMEs. The purpose of this study was to evaluate the influence of service quality and price on customer satisfaction with coffee roasting services at “Coffee Srimenganten”, Pulau Panggung. This study used a quantitative approach designed as a survey. Data were collected through a structured questionnaire administered to 72 customers who had used the roasting service at least twice. Validity and reliability tests, as well as classical assumption tests (normality and multicollinearity), were conducted before data analysis using multiple linear regression. T-tests and F-tests were used to test the hypotheses. The results showed that, although price did not partially influence customer satisfaction, service quality had a positive and significant effect on customer satisfaction. However, both significantly influenced customer satisfaction. The results indicate that customers are more sensitive to service quality in coffee roasting services compared to price variations within a reasonable range. Practically, this study shows that coffee roasting MSMEs must prioritize consistent, responsive, and reliable service as the main way to maintain customer satisfaction and loyalty.
Co-Authors Ardianto, Victor Marindra Kumagaya, Yohanes Pramono, Arief Riki Setiawan Suyarti, Sri Yunada Arpan