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All Journal International Journal of Financial, Accounting, and Management At-Tajdid : Jurnal Pendidikan dan Pemikiran Islam Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis
Suyarti, Sri
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Library & Information Science Social Sciences

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INOVASI MANAJEMAN KELAS DALAM MENINGKATKAN PARTISIPASI MASYARAKAT DI TK AISYIYAH LAMPUNG Suyarti, Sri; Patimah, Siti
AT-TAJDID Vol 7, No 2 (2023): JULI-DESEMBER 2023
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/att.v7i2.2998

Abstract

Pengaruh Budaya Organisasi dan Motivasi Kerja terhadap Kinerja Pegawai pada Sekretariat Daerah Kabupaten Way Kanan Suyarti, Sri; Parela, Epi
Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis Vol 7 No 1 (2023): Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis
Publisher : LPPM STIE KRAKATAU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61401/relevansi.v7i1.78

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh budaya organisasi dan motivasi kerjaterhadap kinerja pegawai pada Sekretariat Daerah Kabupaten Way Kanan.Adapun jenis Penelitian yang digunakan dalam penelitian ini adalah model penelitianExplanatory. Penelitian ini menggunakan 56 responden penelitian. Ada tiga variabel dalampenelitian ini yaitu: 2 (dua) Variabel bebas (X1 dan X2) dan 1 (satu) variabel terikat dimanabudaya organisasi (X1) dan motivasi kerja (X2) sebagai variabel bebas dan kinerja pegawai(Y) sebagai variabel terikat.Berdasarkan analisis data telah ditemukan jawaban hipotesis yakni sebagai berikut; Terdapatpengaruh budaya organisasi (X1) terhadap kinerja pegawai (Y), dengan tingkat pengaruhsebesar 50.6%. Terdapat pengaruh motivasi kerja (X2) terhadap kinerja pegawai (Y) dengantingkat pengaruh sebesar 47.3%. Terdapat pengaruh budaya organisasi (X1) dan motivasikerja (X2) secara bersama-sama terhadap kinerja pegawai (Y) dengan tingkat pengaruhsebesar 67.5%.
Pemasaran Produk Pendidikan Suyarti, Sri; Suhendi, Andreas; Kumagaya, Yohanes
Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis Vol 8 No 2 (2024): Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis
Publisher : LPPM STIE KRAKATAU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61401/relevansi.v8i2.150

Abstract

Marketing of educational products is a key element in increasing the attractiveness and success of educational institutions in a competitive market. This study aims to explore effective marketing strategies for various educational products, including educational programs, tutoring services, learning materials, and educational facilities. This study uses qualitative methods to identify and analyze best practices in marketing educational products through literature studies and data analysis from academic sources. This research method is a literature study with a qualitative approach. This research method uses a qualitative approach to gain an in-depth understanding of marketing educational products. Data were collected through in-depth interviews with various stakeholders, including educational product managers, customers, and marketing experts. The results of the study indicate that effective marketing strategies for educational products involve several key elements. Proper market segmentation helps in understanding the target group and tailoring marketing strategies to their needs. Product differentiation, by highlighting competitive advantages, such as unique curricula and superior facilities, is also an important factor. Digital marketing, including the use of websites and social media, and reputation management through testimonials and reviews, has been shown to increase visibility and attract prospective students. These findings provide insight into how an integrated marketing strategy can increase the attractiveness and success of educational institutions
Analysis of education promotion at Aisyiyah Lampung Kindergarten Suyarti, Sri; Pahrudin, Agus; Syafril, Syafrimen; Koderi, Koderi; Patimah, Siti
International Journal of Financial, Accounting, and Management Vol. 5 No. 4 (2024): March
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ijfam.v5i4.2581

Abstract

Purpose: This research delves deeply into various strategic aspects involving Aisyiyah Lampung Kindergarten, a preschool educational institution in Lampung. The main focus of the research involves the analysis of common problems related to education promotion, with an in-depth focus on promotion strategies, branding, local community involvement, and educational excellence. Results: The results of the study show that the main problems of institutions involve promotional strategies that need to be updated, as well as the challenge of building a strong brand image. Improvement efforts, such as increased involvement in the local community, clarification of promotional messages, and emphasis on the institution's core values, have had a positive impact on the brand image of Aisyiyah Lampung Kindergarten. These results have implications that a holistic strategy involving active engagement, careful brand management, and a focus on educational excellence can increase the institution's attractiveness in the eyes of the local community. Contribution: This research contributes to a further understanding of the dynamics of preschool education and provides a foundation for continuous improvement in brand promotion and management strategies in similar institutions.
INOVASI MANAJEMAN KELAS DALAM MENINGKATKAN PARTISIPASI MASYARAKAT DI TK AISYIYAH LAMPUNG Suyarti, Sri; Patimah, Siti
AT-TAJDID Vol 7, No 2 (2023): JULI-DESEMBER 2023
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/att.v7i2.2998

Abstract

Analysis of education promotion at Aisyiyah Lampung Kindergarten Suyarti, Sri; Pahrudin, Agus; Syafril, Syafrimen; Koderi, Koderi; Patimah, Siti
International Journal of Financial, Accounting, and Management Vol. 5 No. 4 (2024): March
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ijfam.v5i4.2581

Abstract

Purpose: This research delves deeply into various strategic aspects involving Aisyiyah Lampung Kindergarten, a preschool educational institution in Lampung. The main focus of the research involves the analysis of common problems related to education promotion, with an in-depth focus on promotion strategies, branding, local community involvement, and educational excellence. Results: The results of the study show that the main problems of institutions involve promotional strategies that need to be updated, as well as the challenge of building a strong brand image. Improvement efforts, such as increased involvement in the local community, clarification of promotional messages, and emphasis on the institution's core values, have had a positive impact on the brand image of Aisyiyah Lampung Kindergarten. These results have implications that a holistic strategy involving active engagement, careful brand management, and a focus on educational excellence can increase the institution's attractiveness in the eyes of the local community. Contribution: This research contributes to a further understanding of the dynamics of preschool education and provides a foundation for continuous improvement in brand promotion and management strategies in similar institutions.
Co-Authors Agus Pahrudin Epi Parela Koderi Kumagaya, Yohanes Siti Patimah Suhendi, Andreas Syafrimen Syafril