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Pambudi, Januar Eky
Program Studi Akuntansi, Universitas Muhammadiyah Tangerang
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PERSEPSI GENERASI MILENIAL TERHADAP PENGGUNAAN APLIKASI MARKETPLACE - SHOPEE Ardiansyah, Tri Endi; Priyatna, Eka Hendra; Pambudi, Januar Eky; Melati, Lasera Resta
Dynamic Management Journal Vol 6, No 2 (2022): July
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v6i2.6711

Abstract

ABSTRAK:Generasi milenial sebagai konsumen sekaligus pengguna aplikasi marketplace pada saat ini mengalami dinamika. Penelitian ini menggunakan metode asosiasif dengan pendekatan kuantitatif, dimana teknik analisis data deskriptif digunakan untuk mengetahui gambaran atas tanggapan jawaban responden dan sebaran data, sedangkan analisis statistik inferensial untuk pengujian hipotesis. Berdasarkan uji korelasi Perilaku Konsumen, dan Konsep Layanan Elektronik dengan Keputusan penggunaan aplikasi marketplace memiliki hubungan kuat sekali. Sedangkan kontribusi Perilaku Konsumen, dan Konsep Layanan Elektronik terhadap Keputusan penggunaan aplikasi marketplace sebesar 81,40%, sisanya 18,6% dipengaruhi oleh epsilon, namun mempengaruhi Keputusan penggunaan aplikasi marketplace yaitu diduga oleh variabel Kualitas Informasi, Kualitas Produk, Kualitas Pelayanan, dan sebagainya. Jika diproyeksikan berdasarkan uji regresi berganda menunjukan bahwa semakin tinggi nilai Perilaku Konsumen  dan Konsep Layanan Elektronik secara bersamaan, maka meningkatkan nilai Keputusan penggunaan aplikasi marketplace.Kata Kunci: Perilaku Konsumen, Layanan Elektronik, Keputusan PenggunaanABSTRACT:The Milenial generations  as customer and user of marketplace application have been disrupt. This study uses an associative method with a quantitative approach where descriptive data analysis techniques are used to describe the responses of respondents' answers,while inferential statistical analysis is for hypothesis testing. Based on the Consumer Behavior correlation test,and Electronic Sales Services with Decision To Use The Marketplace Application have a very strong relationship. While the contribution of Consumer Behavior and Electronic Sales Service Concept to Decision To Use The Marketplace Application is 81.40%, the remaining 18.6% is influenced by epsilon, but affect to Decision To Use The Marketplace Application  which is presumed by variables of information quality, product quality,service quality,etc. If this study is projected based on multiple regression tests it shows that, the higher value of Consumer Behavior and Electronic Sales Service Concept simultaneously at a certain value, then it will increase the value of Decision To Use The Marketplace Application at a certain value as well.Keywords: Consumer Behavior, Electronic Sales Service , Decision to use.
Co-Authors , Imam Hidayat Abbas, Dirvi Surya Alamsyah, Sustari Alviona Wulandari Annisa, Dea Aprilliani Tri Wiyanti Aprilliani Tri Wiyanti Ardiansyah, Tri Endi Aulia, Triana Zuhrotun Aura Putri Rahmawati Avisha Silviana Widyarini Azka, Melati Basuki Basuki Basuki BASUKI BASUKI Cahyani, Ajeng Eka Dede Sunaryo Dewi, Ernawati Dhea Zatira Eka Candra Safitri Eldi Efriadi Fauzia, Elsa Febrianto, Hendra Galuh Febrianto, Hendra Galuh Fitriana, Amalia Indah Hakim, Mohamad Zulman Hamdani Hamdani Herliana Vivi Septiana Hesti Febriatul Lubnaningtyas Hustna Dara Sarra Imam Hidayat Imas Kismanah Indra Gunawan Indra Gunawan Siregar KIMSEN, KIMSEN Kokom Komariah Lailatul Inayah Lindeawati, Putri Melati, Lasera Resta Metri Mariana Mikrad mikrad Mila Afifah Mohamad Zulman Hakim Mohamad Zulman Hakim Priyatna, Eka Hendra Priyo Susilo Priyo Susilo Reni Anggraeni Riri Trinanda Rohmansyah, Budi RR. Ella Evrita Hestiandari Sari, Riski Ulan Selvitriana Selvitriana Siregar, Indra Gunawan Siregar, Indra Gunawan Sita Nur Fitria Siti Nurhaliza Siti Nurjanah Solikhatun Annisa Sonia Nadia Muslimah Sonia Nadia Muslimah Sudarmanto, Eko Suparman Suparman Sustari Alamsyah Sustari Alamsyah Wahyunita, Tiara Zulaecha, Hesty Ervianni Zulfa, Salsabila