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All Journal Jurnal Ekonomi dan Kewirausahaan YUME : Journal of Management EKUITAS (Jurnal Ekonomi dan Keuangan) Journal of Management and Digital Business
Rina Wulandari
Universitas Slamet Riyadi
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Social Sciences

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ANALISIS PENGARUH CITRA PASAR TRADISIONAL TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL MEDIASI (Survei pada Konsumen Pasar Gede Solo) Rina Wulandari, Rahayu Triastity & Lamidi
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 16 (2016): Jurnal Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (260.27 KB)

Abstract

The purpose of the research are to analyses (1) the effect of the traditional market image to the consumer; (2) the effect of the traditional market image to consumer loyalty; (3) the effect of consumer satisfaction to consumer loyalty; (4) the effect of traditional market to consumer loyalty with cunsomer satisfaction as the mediating variable. Population on the research are the consumers of the Pasar Gede, Solo. There are 100 samples, taken with accidental sampling. Data colction technique use questionary through validity and reliability tests. Regression test requirements using classic assumption test. Data analysis technique using the line. The conslusion from the test result every hypothesis showing (1) the traditional market image have significant effect to the satisfaction of the consumer, therefore the 1st hypothesis is proven; (2) the traditional market image have significant effect to consumen of Pasar Gede Solo loyalty, therefore the 2nd hypothesis is proven; (3) The consumer satisfaction have significant effect to the Pasar Gede consumer, therefore hypothesis 3rd is proven; (4) The consumer satisfaction mediating traditional market image to Pasar Gede consumer loyalty, therefore the 4th hypothesis is proven.Keywords: traditional market image, consumer satisfaction, consumer loyalty
FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN GREEN PRODUCT Rina Wulandari; Miswanto Miswanto
EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 6 No 2 (2022)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (466.704 KB) | DOI: 10.24034/j25485024.y2022.v6.i2.5139

Abstract

Tujuan penelitian ini menguji pengaruh green poduct knowledge pada keputusan pembelian green product dengan green trust sebagai variabel mediasi. Tujuan penelitian ini juga menguji pengaruh moderasi perceived price pada hubungan antara green trust dengan keputusan pembelian green product. Penelitian ini merupakan penelitian explanatory research yang bertujuan untuk menguji dan menjelaskan hubungan kausal antara variabel penelitian melalui pengujian hipotesis. Pendekatan yang dilakukan pada penelitian ini adalah pendekatan penelitian kuantitatif. Data yang digunakan berupa data primer. Metode purposive sampling digunakan sebagai teknik penentuan sampel. Proses mendapatkan data dilaksanakan dengan cara survei yang berbentuk kuesioner. Pada penelitian ini, peneliti menggunakan 192 responden yang merupakan konsumen The Body Shop. Penelitian ini memakai structural equation modeling (SEM) untuk menguji hipotesis. Temuan penelitian ini sebagai berikut. Green product knowledge dan green trust memiliki pengaruh positif pada keputusan pembelian green product. Selain itu, green trust mampu memediasi hubungan antara green product knowledge dan keputusan pembelian green product. Terakhir, perceived price mampu memoderasi pengaruh antara green trust dan keputusan pembelian green product.
Building public trust in cooperatives through digitalization Indriastuti, Dorothea Ririn; Susanti, Rina; Wulandari, Rina; Intan, Juliana
Journal of Management and Digital Business Vol. 5 No. 1 (2025): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v5i1.1410

Abstract

The Digital Economy is the implementation of computers and communication technology through the Internet to facilitate business processes. The digital economy allows many activities that previously had to be done offline to be converted online through the help of information technology. The economic sector in Indonesia that is affected by digitalization is cooperatives. Cooperatives are business entities known as pro-people and have legal entities in Indonesia. This explanatory research study aims to test and explain the causal relationship between research variables through hypothesis testing. The approach taken in this study is a quantitative research approach. This research focuses on discussing the factors that improve the welfare of cooperative members, namely digitalization and trust. In this study, the researcher used 214 respondents who were members of savings and loan cooperatives in the Greater area of Surakarta. This study uses structural equation modeling (SEM) to test the hypothesis. The results of this study show that digitalization and trust can affect the welfare of cooperative members. In addition, trust can mediate the relationship between digitalization and the welfare of cooperative members.
Examining the Moderating Effect of Perceived Price on Factors Influencing Green Purchasing Decisions Wulandari, Rina; Pratiwi, Florentina Ajeng Tiya
YUME : Journal of Management Vol 8, No 3 (2025)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i3.9905

Abstract

Dengan teknologi saat ini, masyarakat lebih mudah untuk memenuhi kebutuhan dan keinginannya, akibatnya peningkatan pola konsumsi masyarakat. Pola konsumsi yang meningkat menjadi salah satu penyebab permasalahan lingkungan seperti meningkatnya tumpukan sampah, dan berakhir dengan polusi air, tanah dan udara serta perubahan iklim dan pemanasan global. Penelitian ini bertujuan untuk mengetahui faktor-faktor yang mendasari green consumer di Indonesia dalam memutuskan untuk membeli produk hijau untuk memenuhi keinginan dan kebutuhan mereka. Penelitian ini merupakan penelitian kuantitatif dengan data primer. Penelitian ini melakukan kajian empiris melalui survei kuesioner. Dalam penelitian ini, peneliti menggunakan 198 responden yang merupakan konsumen Green Cosmetics. Penelitian ini menggunakan pemodelan persamaan struktural (SEM) untuk menguji hipotesis. Hasil penelitian ini menunjukkan bahwa kualitas yang dirasakan hijau dan kepercayaan hijau memiliki dampak yang signifikan pada keputusan pembelian green product. Selain itu, green trust mampu memediasi hubungan antara green perceived quality dan keputusan pembelian green product. Sementara, perceived price memoderasi green trust tidak signifikan terhadap purchasing decision on green product.Kata kunci : green perceived quality; green trust; perceived price; purchasing decision on green product.
Co-Authors Dorothea Ririn Indriastuti Florentina Ajeng Tiya Pratiwi Intan, Juliana Miswanto Miswanto Rina Susanti