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All Journal Jurnal Pariwisata Pesona JURNAL PENGABDIAN KEPADA MASYARAKAT JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Jurnal Ilmiah Poli Bisnis Study & Management Research Jurnal Pendidikan Administrasi Perkantoran (JPAP) Jurnal Andalas: Rekayasa dan Penerapan Teknologi Proceeding Applied Business and Engineering Conference International Journal of Management Science and Application
Afifah, Afifah
Bisnis Digital, Administrasi Niaga, Politeknik Negeri Padang
Religion Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Social Sciences Transportation Other

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Journal : Jurnal Pariwisata Pesona

 1 
MENGGALI EFEKTIFITAS KOMUNIKASI PEMASARAN OBJEK WISATA KOTA PADANG MELALUI INSTAGRAM Afifah Afifah; Ranti Komala Dewi; Yosi Suryani
Jurnal Pariwisata Pesona Vol 4, No 2 (2019): Edisi Desember 2019
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v4i2.2528

Abstract

Advertising acts as a medium that will introduce a product or service provide an explanation of the benefits and attract someone to consume it. Nowadays advertisements can be displayed in print and electronic media. Businesses, non-profit organizations and even government agencies use almost all types of media to advertise. Padang City Tourism Office as a government agency that deals with Padang City tourism uses electronic media in promoting the attractions of Padang City. Promotional media used are Instagram, advertising media based on social media applications. This article aims to investigate whether the advertisements or information provided by Instagram has been effective. The effectiveness evaluation of the Instagram uses the EPIC Model approach which consists of four variable dimensions: (1) Empathy, (2) Persuasion, (3) Impact and (4) Communication. The four dimensions were analyzed through answers obtained through a survey of 120 respondents. From the analysis done, it can be seen that Instagram in general can be categorized as an effective promotional media. But there are still a few things that need to be considered so that the effectiveness of this media achieves maximum quality, namely: (1) The completeness and updating of the information presented must be maintained in order to attract empathy from the connoisseurs of advertising; (2) creativity in compiling ad content needs to be developed in order to appear happy feelings and desires to become followers of the Instagram account; (3) Instagram should have its own communication style such as creating an interesting narration to accompany a photo or video so as to create a deep impression for ad lovers.
Market orientation and technology orientation: an empirical study on homestay business in West Sumatera Afifah Afifah; Ranti Komala Dewi
Jurnal Pariwisata Pesona Vol 7, No 1 (2022): Edisi Juni 2022
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v7i1.6672

Abstract

Homestay is one of the supporting elements of the West Sumatra tourism sector. In its development, the homestay business in West Sumatra has not yet achieved the best performance. The orientation of homestay owners to the market (consumers and competitors) and technology are aspects that are not yet clearly implemented, while these two aspects are needed in achieving business performance. This study aims to determine how market orientation and technology are applied by homestay owners. To achieve this goal, the perceptions of 104 homestay owners were collected through questionnaires distributed online and offline. The collected data was then analyzed descriptively. The results show that homestay owners in West Sumatra have implemented market orientation by making customer satisfaction the main goal of running a business and evaluating it regularly. Homestay owners in West Sumatra are also mutually supportive and responsive to competition. The technology orientation aspect has not been implemented thoroughly, where the homestay owner already understands the benefits of technology for his business but has not been able to fully implement it in his business.
Identifying the level of virtual tourism technology knowledge of tourism awareness groups in the City of Padang Alhapen Ruslin Chandra; Afifah Afifah; Alfatah Haries; Rafidola Mareta Riesa; Tuti Azra
Jurnal Pariwisata Pesona Vol 8, No 1 (2023): Edisi Juni 2023
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v8i1.9325

Abstract

Virtual tour is a tourism activity that is carried out through web browsing using media such as images or videos to provide users with the feeling of being in the tourist destination. This activity can also be used as a means to promote tourist attractions. One group that is expected to adopt this virtual tour technology is Kelompok Sadar Wisata (Pokdarwis), as this group has a role in promoting local tourist attractions.  Virtual tour is a relatively low-cost promotional tool compared to other promotional media, yet with a wider reach of audience. This research aims to identify the understanding and ability of Pokdarwis Padang City related to the acceptance of virtual tour technology. This study was conducted through questionnaires involving 48 leaders and members of Pokdarwis of Padang City, where technical knowledge, ease of use, and perception of the benefits of virtual tour formed the basis of the questions. Descriptive analysis results show that the majority of Pokdarwis members lack of adequate knowledge of virtual tour and the appropriate use of technology in creating virtual tour. On the other hand, Pokdarwis members are already able to use social media but lack of adequate technical skills in creating virtual tour content.
Co-Authors Abdiani Khairat Alfatah H Alfatah Haries Alhapen Ruslin Chandra Andrew Kurniawan Vadreas Doni Marzuki Eva Yoyet Gustina Manh-Trung Phung Maya Permata Sari Mohammad Fauzan Muhammad Rizkyi Ramadhana Neshy Aulia Sani Nila Agustin Novadilastri Novadilastri Novi Yanita Puspita Wulan Dhari Rafidola M. R Rajimar Suhal Hasibuan Hasibuan Ranti K. D Ranti Komala Dewi Riesa, Rafidola Mareta Rina Rina Ruzita Sumiati Tuti Azra Variyetmi Wira Willson Gustiawan Yosi Suryani Yudhytia Wimeina