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All Journal Jurnal Teknologi Dan Industri Pangan Jurnal Kompetensi Teknik Jurnal Bahan Alam Terbarukan Jurnal Abadimas Adi Buana Sang Pencerah: Jurnal Ilmiah Universitas Muhammadiyah Buton Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) EKONOMIKA45 Indonesian Community Journal Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)
Prasetyon Sepsi Winarno
Universitas Ciputra Surabaya
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Materials Science & Nanotechnology Public Health Social Sciences Other

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THE EFFECTS OF PRODUCT QUALITY AND PRICE ON BUYING DECISION FOR COFFEE PRODUCT AT STRADA COFFEE, SEMARANG Prasetyon Sepsi Winarno
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 5 No. 2 (2018): Juni: Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (614.474 KB) | DOI: 10.30640/ekonomika45.v5i2.74

Abstract

This research aims to explore the effects of product quality and price on buying decision for coffee product by Strada Coffee in Semarang. Sample size in this research is 96 respondents, while data are gathered by distributing Likert-scale questionnaire to all coffee consumers of Strada Coffee Semarang. Variables studied in this research are product quality and price as independent variables and buying decision variable as dependent variable. The findings reveal that product quality has effect on buying decision, while price has no effect at all.
Co-Authors Aquilera, Ivana Aretha Shifra Baswara Yua Kristama Callista Fortune Wahjudi Hari Minantyo Ika Yohanna Pratiwi Irra Chrisyanti Dewi Joko Sulistyo Katherine Mahadewi Pranata Kusumaningrum, Evita Mei Lorent Permata Ridfan Michael Ricky Sondak Moses Soediro Muhammad Agil Imawan Raja Munirah Raja Chick Theodora Kezia Sudibyo Wike Laurenzia Warrauw Yuwono, Victor