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All Journal Jurnal Riset Manajemen dan Bisnis
Titania, Titania
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Exploring the role of emotional and social values in product purchases decision Salsabila, Mitha Rosa; Fazreen, Syahira; Putri, Divani Rahma; Titania, Titania; Ramadhani, Hafidz
Jurnal Riset Manajemen dan Bisnis Vol 8 No 2 (2023)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jrmb.v8i2.1004

Abstract

This study aims to analyze the impact of emotional value, social value, and awareness on halal purchase decisions. A purposive sampling method was utilized, resulting in 113 respondents. The results indicate that emotional value positively and significantly influences halal purchase decisions, suggesting that consumers who attribute high emotional value to halal products are more inclined to buy them. Conversely, the study indicates that social value and trust do not significantly impact halal purchase decisions. While emotional value was significant, the lack of impact from social value and trust suggests a need for consumer education. Companies should invest in educating consumers about the benefits and quality of halal products, which may help build trust and awareness over time
Co-Authors Adisa Mahendra Putri, Diera Damarti Sam, Dela Devyana Putri Tobing, Melisa Dia Gutami, Anggie Fazreen, Syahira Marcello Putra Hardani, Iqbal Nur Azizah, Mirsa Putri, Divani Rahma Ramadhani, Hafidz Salsabila, Mitha Rosa Sinta Aulia Safariana, Nadia Tia Rahmadani, Aulia Triana Tambunan, Syebat