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Napisah, Napisah
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Journal : Jurnal PKM Manajemen Bisnis

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Meningkatkan Daya Saing UMKM melalui Inovasi dan Digitalisasi pada UMKM Jaringan Wirausaha (Jawara) di Wilayah Bojongsari Depok Sunarto, Ading; Napisah, Napisah; Putri, Aldila Rahma; Anggraini, Anggun
Jurnal PKM Manajemen Bisnis Vol. 5 No. 2 (2025): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v5i2.1490

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in economic growth and community welfare. However, challenges in market competition, changing consumer behavior, and technological advancements require MSMEs to adapt through innovation and digitalization. This study aims to enhance the competitiveness of Jaringan Wirausaha (JAWARA) MSMEs in Bojongsari, Depok, by implementing innovative strategies based on digital technology. The Program Kreativitas Mahasiswa (PKM) methodology includes SWOT analysis to identify MSMEs’ strengths and weaknesses, digital business training, and the application of product and marketing innovation strategies. Findings indicate that the adoption of digital technology, such as e-commerce, social media marketing, and customer management systems, significantly improves operational efficiency, market reach, and revenue generation for JAWARA MSMEs. This program concludes that digitalization and innovation are essential factors in enhancing MSME competitiveness in the digital economy era. With proper education, business mentoring, and technology optimization, MSMEs can grow sustainably and remain competitive. This study provides strategic recommendations for local MSMEs to leverage technology-driven innovation for sustainable economic growth.
Co-Authors -, Muhathir Adhitia Hermawan, Rangga Agustin, Nabbila Anggraini, Anggun Atika Atika Bachri Thalib, Syamsul Cahyo, Meichelle Kurniawan Deia Soeparyono, Regina Doringin, Ferry Febrina Eka Berliana Fitria Ningrum, Ayu Fitriah, Dillah Gunawan, Jajang Halimatussa’diyah, Halimatussa’diyah Handayani, Anggie Primastuti Huzaimah Huzaimah Jelanti, Desi Khuliqi, Khusnul Khuluqi, Khusnul Maharani, Farida Neneng Hasanah Nursita, Meta Nurul Khairina Oktaviani, Miralis Patang Patang, Patang Pratomo, Nugroho Widhi Putri, Aldila Rahma Rachniatun, Siti Rizki Muliono, Rizki Ruhiyat, Endang Safira, Indah Sanulika, Aris Saputra, Andika Dwi Sembiring, Rinawati Soeparyono, Regina Deia sonia, tara Sunarto, Ading Syahabudin Tamaya, Eka Windha Widiyati, Dian Yazwardi Yazwardi, Yazwardi Yusuf, Imam M.