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All Journal JURNAL RISET AKUNTANSI GOING CONCERN Muamalah JAE (Jurnal Akuntansi dan Ekonomi) Jusikom: Jurnal Sistem Informasi Ilmu Komputer Jurnal Akuntansi Barelang Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Jurnal Revenue : Jurnal Ilmiah Akuntansi JURNAL ABDIMAS TRIDHARMA MANAJEMEN International Journal of Engagement and Empowerment (IJE2) Journal Evidence Of Law Postgraduate Management Journal International Journal of Economics, Management and Accounting Pasundan Community Service Development Jurnal Hukum Keluarga Islam
Napisah, Napisah
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

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Journal : Pasundan Community Service Development

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Increasing Sales Smartly: Kube Wanita Msmes Utilize Gpt Chat As A Promotional Media Hasanah, Neneng; Napisah, Napisah; Widiyati, Dian
Pasundan Community Service Development Vol. 2 No. 1 (2024): Pasundan Community Service Development
Publisher : Doctoral Program of Social Science, Pasundan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/pascomsidev.v2i1.124

Abstract

Developing effective promotions is crucial for Micro, Small, and Medium Enterprises (MSMEs) in the women's sector of Kube. Leveraging GPT Chat technology presents a streamlined approach for entrepreneurs to craft enticing promotions, thereby boosting sales. Nevertheless, the adoption of such technology faces hurdles due to a lack of awareness among business owners. Recognizing this challenge, lecturers from Pamulang University have initiated a Community Service Program (PKM). Through this program, entrepreneurs are educated on harnessing Chat GPT for promotional purposes. The PKM aims to empower business owners with the requisite skills and knowledge to leverage Chat GPT effectively. Participants undergo comprehensive training sessions where they learn the intricacies of utilizing this technology to enhance their marketing endeavors. As a result of the PKM, MSMEs gain valuable insights into crafting compelling promotions that resonate with their target audience. Furthermore, the program equips participants with strategies to amplify the reach of their promotions, enabling them to tap into broader markets. By embracing innovative solutions like GPT Chat, entrepreneurs can transcend geographical limitations and expand their customer base significantly. Ultimately, the PKM not only enhances the digital capabilities of MSMEs but also fosters economic growth within the women's sector of Kube. Armed with newfound knowledge, these business actors are poised to navigate the evolving landscape of commerce with confidence, driving sustainable success in their ventures.
Co-Authors -, Muhathir Agustin, Nabbila Atika Atika Cahyo, Meichelle Kurniawan Deia Soeparyono, Regina Febrina Eka Berliana Fitria Ningrum, Ayu Fitriah, Dillah Handayani, Anggie Primastuti Huzaimah Huzaimah Jelanti, Desi Khuliqi, Khusnul Khuluqi, Khusnul Neneng Hasanah Nursita, Meta Nurul Khairina Oktaviani, Miralis Pratomo, Nugroho Widhi Putri, Aldila Rahma Rachniatun, Siti Rizki Muliono, Rizki Safira, Indah Sanulika, Aris Saputra, Andika Dwi Sembiring, Rinawati Soeparyono, Regina Deia sonia, tara Sunarto, Ading Syahabudin Tamaya, Eka Windha Widiyati, Dian Yazwardi Yazwardi, Yazwardi Yusuf, Imam M.