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All Journal Journal The Winners Jurnal Abadimas Adi Buana Idealog: Ide dan Dialog Desain Indonesia Jurnal Rupa Jurnal Desain Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) VCD (Journal of Visual Communication Design) Jurnal Dimensi Seni Rupa dan Desain Jurnal Vicidi Serat Rupa: Journal of Design
Paulina Tjandrawibawa
Universitas Ciputra
Arts Humanities Economics, Econometrics & Finance Energy Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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PERANCANGAN BUSANA CONVERTIBLE UNTUK BRAND VOLATILE Felicia Setiawan; Paulina Tjandrawibawa
Jurnal Vicidi Vol. 6 No. 2 (2016): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v6i2.1064

Abstract

The collection is created to introduce convertible clothing owned by Volatile brand. Young people are physically active and visit several places in one day due to their activity. Therefore, Volatile brand provides a solution to above type of consumers who need practical clothing by creating multifunction convertible clothing. Volatile clothes can give more than one look in which consumers can change their look in short time.
Membuat Card Game Edukatif Yang Menyesuaikan Keinginan Konsumen Elissa Ambarwati; Paulina Tjandrawibawa
Jurnal Vicidi Vol. 8 No. 1 (2018): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v8i1.1136

Abstract

Board game and Card game now quite popular, but there’s still some game that can not suit for consumer needs of educative game. This research aims to find out about how to make a educative game dan that consumer liked. For that needs some interview with expert and extreme user that understand about Surabaya culture and Game master. From this research, found out that to make a educative card game, there are a view elements that need to understand before planning on making game is to research the target consumer, Genre game, Game play, also create interfaces that will not bothering the player.
Inovasi Olahan Tahu Sebagai Varian Jajanan Baru di Surabaya Raden Roro Ayunda Yahdis Sabila; Paulina Tjandrawibawa
Jurnal Vicidi Vol. 9 No. 1 (2019): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v9i1.1323

Abstract

The purpose of this research is to find out the potential of knowing tofu nuggets as a new variant of snacks in Surabaya. The research will be held in Surabaya and will begin on Tuesday 1 October 2019 until Wednesday 16 October 2019. Using a form of queationnaire that distributed online as the Quantitative method, an interviews as the qualitative methods and literature studies. This research involved 3 expert users and 3 extreme users as interviewees, 25 respondents of the target market that have tasted Tahuk! and 25 prospective target market respondents who have not tasted Tahuk!. The results of this study can be concluded that 88% of the respondents who have tasted Tahuk! gives a score of 8 and above. This is corroborated by statements from interviewees from extpert users and extreme users who say that there is no problem in terms of taste.
PERILAKU DAN KETERTARIKAN MASYARAKAT TERHADAP PENGGUNAAN JASA EVENT ORGANIZER Aliviana Azhaar Rustianto; Paulina Tjandrawibawa
Jurnal Vicidi Vol. 10 No. 2 (2020): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v10i2.1925

Abstract

The purpose of this research is to clarify people behaviour and their enthusiasm towards event organiser service. Researcher will be using both quantitative and qualitative for the research methods. Which, researcher will distribute 114 survey inquiries as the quantitative method and interviewing clients as the qualitative method. The survey inquiries will be used by the researcher to discover people’s enthusiasm towards event organiser service. The survey result will be the first step for the researcher to confirm, what is event organiser in people’s perspective and what makes people feel enthusiastic when they are using event organiser service. The hypothesis of this research is people that feel enthusiastic towards the usage of event organiser service. Keyword : People Behaviour, People Enthusiasm, Event Organiser
MANFAAT MUSIK LO-FI UNTUK MEMBANTU RELAKSASI BELAJAR Fredrik Pridatirta; Paulina Tjandrawibawa
Jurnal Vicidi Vol. 10 No. 2 (2020): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v10i2.1926

Abstract

Music can be one tool to decide a person's atmosphere. Every music created has its own emitted emotional energy, and has a strong influence on human psychology, this provides evidence that music is related to emotions and moods in humans. The function of music also greatly influences learning activities. Like fashion trends where the trends of the era of the 80s to 90s were popular again at this time, the genre of music of the same era was also popular again. Lo-Fi music is not a genre but an ancient audio technology. In addition to its role as entertainment, lo-fi is also good for health because it can calm the mind and cut anxiety. This research was conducted to make a single lo-fi for students to help their learning process Keyword : Music, Lo-fi, Study method
PERANCANGAN BRAND CAMPAIGN DAN MEDIA PROMOSI UNTUK MENINGKATKAN AWARENESS VALUE BRAND ONY POTTERY Liony Suryaputra; Paulina Tjandrawibawa
Jurnal Vicidi Vol. 11 No. 1 (2021): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v11i1.1987

Abstract

This study aims to introduce Ony Pottery to consumers with a brand campaign and the use of social media as a promotional media. Ony Pottery is a ceramic brand based in Surabaya. The research method used in this research is descriptive qualitative. The subjects of this study were consumers and followers of Ony Pottery on social media. The use of social media as a promotional medium is the right thing in this Covid19 pandemic. Ony Pottery's brand value is still conveyed to consumers through social media. Modernism is a design style raised by Ony Pottery in terms of products, social media to promotional strategies. It is hoped that by using the increased awareness, the public will get to know the ceramic brand Ony Pottery. Keywords: Authentic, Selfmade, Clay, Pottery, Brand Campaign
CUSTOM JOURNALING BOOK UNTUK MENINGKATKAN KESEHATAN MENTAL PADA GENERASI Z Angelica Fayola Ayu Paramita; Paulina Tjandrawibawa
Jurnal Vicidi Vol. 11 No. 2 (2021): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v11i2.2391

Abstract

This research takes theme of improving mental health in writing which aims to increase public awareness of the importance of literacy culture, especially writing which is start to reduce in Indonesia. Because of rapid technological development, people start abandon the literacy culture. Writing has many benefits for human mental health. The research method that used is literature studies through journals and books for the source of discussion. The results of the research are proved that gadgets have a negative effect for human health. In addition, the chance of z generation has mental health disorders are very high and writing can help to reduce that mental health disorder. That writing have many benetifs than typing. Keywords: Writing, Mental Health, Z Generation , Gadget
Pemanfaatan Konten Media Sosial Instagram Sebagai Media Edukasi Perawatan Hamster yang Benar Natasya Priscilla Suhartono; Paulina Tjandrawibawa
Jurnal Vicidi Vol. 12 No. 1 (2022): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v12i1.2940

Abstract

Little Milku is an educational media that discusses about proper hamster care because there’s still a lot of misconception about hamster care in Indonesia. Little Milku was just formed in early 2022 so awareness of the brand is still low because there is still no content uploaded to attract the audience. This study aims to find out how to design content that is effectively used as an educational medium for hamster care. Instagram was chosen as the main media to reach Little Milku's target audience, which is Gen Z teenage girls aged 18-24 years because of its main feature that utilizes content in the form of photos and videos. This study uses secondary data collection methods through literature studies from books and journals that discuss promotional media, social media marketing, cartoons and comics. Data was also obtained from qualitative primary collection methods through interviews with expert users in the field of illustration and extreme users who are Little Milku followers. In addition, data was also obtained quantitatively through a survey of 155 Little Milku Instagram followers. From this research, it was found that in order to create content that can be optimally used as an educational medium, it is necessary to provide illustrations in a cartoon visual style with colors that match the tastes of the target audience to focus the attention of the target audience. The content created must also have values that are in line with Little Milku's main goal, which is to become a fun hamster care educational platform. Keywords: Content, Instagram, Education, Hamster Care
Perancangan Aktivasi Iora Creation Untuk Meningkatkan Kesadaran Merek Dan Penjualan Shelin Kezia Handoko; Paulina Tjandrawibawa
Jurnal Vicidi Vol. 12 No. 2 (2022): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v12i2.3383

Abstract

Lora Creation merupakan sebuah jasa yang menawarkan custom ilustrasi untuk keperluan pribadi maupun untuk bisnis. Iora Creation dibentuk pada tahun 2019 tetapi kesadaran merek dan penjualan Iora Creation masih rendah. Penelitian ini bertujuan untuk mengetahui bagaimana strategi untuk merek Iora Creation agar dapat meningkatkan kesadaran merek dan penjualan melalui sosial media Instagram maupun TikTok. Iora Creation ingin menjangkau perempuan yang merupakan seorang Gen Z dengan usia 21 – 28 tahun. Khalayak sasaran Iora Creation disesuaikan dengan penggunaan social media yang di dominasi oleh Gen Z. Penelitian ini akan menggunakan pengumpulan data primer melalui wawancara kepada expert user dan extreme user yang memiliki ketertarikan atau pernah menggunakan custom ilustrasi .Penelitian ini menggunakan metode pengumpulan data sekunder yakni melalui studi literatur melalui buku dan jurnal yang membahas mengenai aktivasi merek, pemasaran sosial media, customer engagement, digital marketing, dan kesadaran merek. Dari penelitian ini maka didapatkan hasil bahwa aktivasi merek dapat menjadi strategi yang baik untuk meningkatkan kesadaran merek dan penjualan dengan didukung oleh gaya design yang tepat agar merek Iora Creation dapat lebih menarik dan diingat oleh pelanggan ataupun calon pelanggan Iora Creation Kata Kunci: Aktivasi Merek, Pemasaran Sosial Media, Customer Engagement, Digital Marketing, dan Kesadaran Merek
Perancangan Produk Lilin Aromaterapi Brand Scentella Untuk Membantu Perempuan 20 Hingga 35 Tahun Mengatasi Insomnia Charissa Belle Leticia; Paulina Tjandrawibawa
Jurnal Vicidi Vol. 12 No. 2 (2022): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v12i2.3392

Abstract

Insomnia is a condition where a person has difficulty sleeping and this is caused by several factors, one of the biggest is being stressed, and depression. Research shows that woman are more likely to experience the disorder than men, especially in the productive age, 20 to 35 years old. The methods that were used are both qualitative and quantitative, through surveys using questionnaires, user interviews and in depth research through journals and articles with credible sources. The results of the study show that aromatherapy candles can be a medium to help overcome Insomnia by helping to relax. Keywords: Scented Candles, Insomnia, Stress
Co-Authors Abhina Salma Yunita Aliviana Azhaar Rustianto Andrian Ekaputra Angelica Fayola Ayu Paramita Astrid Astrid Charissa Belle Leticia Elissa Ambarwati Ervina Christianty Kurniawan Fabio Ricardo Toreh Felicia Setiawan Fredrik Pridatirta Liony Suryaputra Lisa Indriati Marini Yunita Tanzil Monika Gabriela Purnomo Mychael Maoretz Engel Natasha Soehartono Natasya Priscilla Suhartono Raden Roro Ayunda Yahdis Sabila Santoso, Alexandra Ruth Saputra, Daigo Tanu Shannen Shannen Shelin Kezia Handoko Yoanita Kartika Sari Tahalele Yoanita Tahalele