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All Journal Ekonomikawan : Jurnal Ilmu Ekonomi dan Studi Pembangunan Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurnal Samudra Ekonomi dan Bisnis International Journal of Business Economics (IJBE) Jurnal AKMAMI (Akuntansi Manajemen Ekonomi) Journal of International Conference Proceedings
Eri Yanti Nasution
Universitas Muhammadiyah Sumatera Utara
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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The Effect of Website Quality (Webqual 4.0) and E-Service Quality on Purchasing Decisions through E-Customer Trust in E-Commerce Shopee Nasution, Eri Yanti; Kusumah, Ridho
Journal of International Conference Proceedings Vol 6, No 3 (2023): 2023 ICPM Penang Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i3.2807

Abstract

This study intended to identify and analyze website quality (webqual 4.0) and e-service quality on purchasing decisions through e-customer trust in E-Commerce Shopee. This study uses descriptive quantitative methods with accidental sampling techniques and path analysis. Samples in this study were 90 students of the Faculty of Economics and Business, Universitas Muhammadiyah Sumatera Utara. The test results using Partial Least Square (PLS) concluded that there was a direct effect on the quality of the website quality (webqual 4.0) on purchasing decisions, and there was no direct effect of e-service quality on purchasing decisions. There is no effect of website quality (webqual 4.0) on e-customer trust, and there is no effect of e-service quality on e-customer trust, on the e-customer trust variable there is a direct effect on purchasing decisions, then on indirect effects website quality (webqual 4.0) and e-service quality has no effect on purchasing decisions after being mediated by the e-customer trust variable.
INTERAKSI NANO-INFLUENCER DAN CUSTOMER EXPERIENCE DALAM MEMBANGUN LOYALITAS KONSUMEN: PERAN MEDIASI KEPUASAN KONSUMEN PADA PRODUK MAKANAN DI KOTA MEDAN Rizqiya, Fadia Agnil; Nasution, Eri Yanti
Jurnal AKMAMI (Akuntansi Manajemen Ekonomi) Vol. 7 No. 1 (2026): januari
Publisher : CERED Indonesia Institute

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Abstract

this study is to determine and analyze the effect of Nano Influencer Interaction and Customer Experience on Consumer Loyalty through Consumer Satisfaction, both directly and indirectly. The approach used in this study is an associative approach. The population in this study were all students of the Faculty of Economics and Business, Universitas Muhammadiyah Sumatera Utara who purchased food products promoted through Nano Influencer content on social media. The sample in this study used the Lemeshow formula, resulting in 96 students of the Faculty of Economics and Business, Muhammadiyah University of North Sumatra, and the products analyzed were food products promoted through Nano Influencer content on social media. The data collection technique in this study employed a questionnaire. The data analysis technique employed a quantitative approach, employing statistical analysis using the Automated Model Analysis, Inner Model Analysis, and Hypothesis Testing. The data processing in this study used PLS (Partial Least Squares) software. The results of this study demonstrate that direct interaction between Nano Influencers, Customer Experience, and customer satisfaction significantly influence consumer loyalty. Nano Influencer Interaction and Customer Experience significantly influence consumer satisfaction. Meanwhile, indirectly, interaction between Nano Influencers and Customer Experience significantly influences consumer loyalty through consumer satisfaction.
Co-Authors Efry Kurnia Fikriyah Husna Rambe Hastina Febriaty Kusumah, Ridho Lailan Safina Hasibuan Prawidya Hariani Rizqiya, Fadia Agnil Sri Endang Rahayu Tika Indria Tika Indria Wita Pradita