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All Journal Ekonomikawan : Jurnal Ilmu Ekonomi dan Studi Pembangunan Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurnal Samudra Ekonomi dan Bisnis International Journal of Business Economics (IJBE) Jurnal AKMAMI (Akuntansi Manajemen Ekonomi) Journal of International Conference Proceedings
Eri Yanti Nasution
Universitas Muhammadiyah Sumatera Utara
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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The Effect of Website Quality (Webqual 4.0) and E-Service Quality on Purchasing Decisions through E-Customer Trust in E-Commerce Shopee Nasution, Eri Yanti; Kusumah, Ridho
Journal of International Conference Proceedings Vol 6, No 3 (2023): 2023 ICPM Penang Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i3.2807

Abstract

This study intended to identify and analyze website quality (webqual 4.0) and e-service quality on purchasing decisions through e-customer trust in E-Commerce Shopee. This study uses descriptive quantitative methods with accidental sampling techniques and path analysis. Samples in this study were 90 students of the Faculty of Economics and Business, Universitas Muhammadiyah Sumatera Utara. The test results using Partial Least Square (PLS) concluded that there was a direct effect on the quality of the website quality (webqual 4.0) on purchasing decisions, and there was no direct effect of e-service quality on purchasing decisions. There is no effect of website quality (webqual 4.0) on e-customer trust, and there is no effect of e-service quality on e-customer trust, on the e-customer trust variable there is a direct effect on purchasing decisions, then on indirect effects website quality (webqual 4.0) and e-service quality has no effect on purchasing decisions after being mediated by the e-customer trust variable.
Co-Authors Efry Kurnia Fikriyah Husna Rambe Hastina Febriaty Kusumah, Ridho Lailan Safina Hasibuan Prawidya Hariani Sri Endang Rahayu Tika Indria Tika Indria Wita Pradita