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All Journal Jurnal Ekonomi dan Kewirausahaan West Science Journal of Business Application
GOMIES, STEVANUS JOHAN
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Economics, Econometrics & Finance

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Efektivitas Strategi Promosi dalam Live Shopping terhadap Tingkat Penjualan di E-Commerce Souisa, Wendy; Mahmuddin, Mahmuddin; Tutupoho, Fauzia; Gomies, Stevanus Johan; Ferdinandus, Leonora
Jurnal Ekonomi dan Kewirausahaan West Science Vol 3 No 01 (2025): Jurnal Ekonomi dan Kewirausahaan West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jekws.v3i01.1918

Abstract

Penelitian ini menguji efektivitas strategi promosi dalam live shopping terhadap tingkat penjualan di sektor e-commerce Indonesia. Dengan menggunakan pendekatan kuantitatif, data dikumpulkan dari 110 responden melalui kuesioner terstruktur yang menggunakan skala Likert (1-5). Data dianalisis dengan menggunakan Structural Equation Modeling - Partial Least Squares (SEM-PLS 3). Temuan ini mengungkapkan bahwa strategi promosi, termasuk diskon dan hadiah terbatas waktu, secara signifikan meningkatkan keterlibatan konsumen. Selain itu, keterlibatan konsumen bertindak sebagai mediator, yang secara positif mempengaruhi niat pembelian dan kinerja penjualan. Studi ini menekankan peran strategis promosi interaktif dalam menumbuhkan loyalitas pelanggan dan meningkatkan penjualan di pasar e-commerce yang kompetitif. Wawasan diberikan untuk membantu bisnis merancang kampanye promosi yang efektif yang mendorong keterlibatan konsumen dan meningkatkan hasil keuangan.
Dampak Kualitas dan Harga Produk Terhadap Kepuasan Konsumen Produk Morinaga Child Kid & Child School Umur 1 – 12 Tahun Gomies, Stevanus Johan; Amin, Muhamad; Siwabessy, Dominggus J
Journal of Business Application Vol. 1 No. 1 (2022): Journal of Business Application
Publisher : Program Studi Administrasi Niaga STIA Said Perintah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55098/jba.v1.i1.p9-18

Abstract

The purpose of this study was to examine and analyze the impact of product quality and price on consumer satisfaction of Morinaga Child Kid & Chid School milk products aged 1-12 years in Ambon City. The population of this study were all consumers of Morinaga Ambon milk products. Sampling using accidental sampling technique with a final sample of 58 respondents. Analysis of research data using Multiple Linear Regression Analysis. The results showed that the variables of product quality and price proved to have a positive and significant effect on consumer satisfaction of Morinaga milk products aged 1-12 years in Ambon City. This can be proven through the regression coefficient of product quality and price which shows that if the value of product quality and price increases, the increase will be followed by an increase in consumer satisfaction for Morinaga Child Kid & Chid School dairy products aged 1-12 years in Ambon City. Thus, it can be said that an increase in product quality and price will increase consumer satisfaction for Morinaga Child Kid & Chid School dairy products aged 1-12 years in Ambon City.
Akuntabilitas Pengelolaan Perpuluhan Jemaat Patty, Agustina Christina; Kwalomine, Azmida L.; Gomies, Stevanus Johan
Journal of Business Application Vol. 2 No. 2 (2023): Journal of Business Application
Publisher : Program Studi Administrasi Niaga STIA Said Perintah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55098/jba.v2.i2.p189-199

Abstract

This study was aimed to understand the meaning of by-tens accountability in GPM BETHEL Church. By thents accountability is a phenomenon that should be examined by the church. Paradigm used in this study was interpretive paradigm with Husserl transcendental phenomenology”. Based on meaningful accountability practice, thus BETHEL Church Congregation of Allang had three accountability dimension that are: social dimension which put by tenth accountability being understand as self-responsibility toward church and social responsibility toward people in need. and finance dimension which is a supporting dimension between spiritual and social dimension. BETHEL Church Congregation of Allang actually had long-practice accountability.
Co-Authors Agustina Christina Patty Ferdinandus, Leonora Kwalomine, Azmida L. Mahmuddin Mahmuddin Muhamad Amin Siwabessy, Dominggus J Souisa, Wendy Tutupoho, Fauzia