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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis Jurnal Ekonomi dan Kewirausahaan West Science West Science Social and Humanities Studies Journal of Business Application Digital Innovation : International Journal Of Management
GOMIES, STEVANUS JOHAN
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences

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Efektivitas Strategi Promosi dalam Live Shopping terhadap Tingkat Penjualan di E-Commerce Souisa, Wendy; Mahmuddin, Mahmuddin; Tutupoho, Fauzia; Gomies, Stevanus Johan; Ferdinandus, Leonora
Jurnal Ekonomi dan Kewirausahaan West Science Vol 3 No 01 (2025): Jurnal Ekonomi dan Kewirausahaan West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jekws.v3i01.1918

Abstract

Penelitian ini menguji efektivitas strategi promosi dalam live shopping terhadap tingkat penjualan di sektor e-commerce Indonesia. Dengan menggunakan pendekatan kuantitatif, data dikumpulkan dari 110 responden melalui kuesioner terstruktur yang menggunakan skala Likert (1-5). Data dianalisis dengan menggunakan Structural Equation Modeling - Partial Least Squares (SEM-PLS 3). Temuan ini mengungkapkan bahwa strategi promosi, termasuk diskon dan hadiah terbatas waktu, secara signifikan meningkatkan keterlibatan konsumen. Selain itu, keterlibatan konsumen bertindak sebagai mediator, yang secara positif mempengaruhi niat pembelian dan kinerja penjualan. Studi ini menekankan peran strategis promosi interaktif dalam menumbuhkan loyalitas pelanggan dan meningkatkan penjualan di pasar e-commerce yang kompetitif. Wawasan diberikan untuk membantu bisnis merancang kampanye promosi yang efektif yang mendorong keterlibatan konsumen dan meningkatkan hasil keuangan.
Dampak Kualitas dan Harga Produk Terhadap Kepuasan Konsumen Produk Morinaga Child Kid & Child School Umur 1 – 12 Tahun Gomies, Stevanus Johan; Amin, Muhamad; Siwabessy, Dominggus J
Journal of Business Application Vol. 1 No. 1 (2022): Journal of Business Application
Publisher : Program Studi Administrasi Niaga STIA Said Perintah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55098/jba.v1.i1.p9-18

Abstract

The purpose of this study was to examine and analyze the impact of product quality and price on consumer satisfaction of Morinaga Child Kid & Chid School milk products aged 1-12 years in Ambon City. The population of this study were all consumers of Morinaga Ambon milk products. Sampling using accidental sampling technique with a final sample of 58 respondents. Analysis of research data using Multiple Linear Regression Analysis. The results showed that the variables of product quality and price proved to have a positive and significant effect on consumer satisfaction of Morinaga milk products aged 1-12 years in Ambon City. This can be proven through the regression coefficient of product quality and price which shows that if the value of product quality and price increases, the increase will be followed by an increase in consumer satisfaction for Morinaga Child Kid & Chid School dairy products aged 1-12 years in Ambon City. Thus, it can be said that an increase in product quality and price will increase consumer satisfaction for Morinaga Child Kid & Chid School dairy products aged 1-12 years in Ambon City.
Akuntabilitas Pengelolaan Perpuluhan Jemaat Patty, Agustina Christina; Kwalomine, Azmida L.; Gomies, Stevanus Johan
Journal of Business Application Vol. 2 No. 2 (2023): Journal of Business Application
Publisher : Program Studi Administrasi Niaga STIA Said Perintah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55098/jba.v2.i2.p189-199

Abstract

This study was aimed to understand the meaning of by-tens accountability in GPM BETHEL Church. By thents accountability is a phenomenon that should be examined by the church. Paradigm used in this study was interpretive paradigm with Husserl transcendental phenomenology”. Based on meaningful accountability practice, thus BETHEL Church Congregation of Allang had three accountability dimension that are: social dimension which put by tenth accountability being understand as self-responsibility toward church and social responsibility toward people in need. and finance dimension which is a supporting dimension between spiritual and social dimension. BETHEL Church Congregation of Allang actually had long-practice accountability.
The Role of Content Marketing and Customer Experience in Increasing Customer Loyalty in the Beauty Industry in Jakarta Rosdiana, Rosdiana; Arini, Rani Eka; Gomies, Stevanus Johan
West Science Social and Humanities Studies Vol. 2 No. 07 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i07.1080

Abstract

This study explores the role of content marketing and customer experience in enhancing customer loyalty within the beauty industry in Jakarta. Utilizing a quantitative approach, data were collected from 180 customers through a structured questionnaire employing a Likert scale ranging from 1 to 5. The analysis was conducted using Structural Equation Modeling-Partial Least Squares (SEM-PLS 3) to determine the relationships and i0mpact of content marketing and customer experience on customer loyalty. The results indicate a significant positive correlation between content marketing and customer experience, both of which substantially contribute to increased customer loyalty. This study highlights the importance of strategic content marketing and exceptional customer experience in fostering customer loyalty, providing valuable insights for practitioners and marketers in the beauty industry.
Analisis Pengaruh Kualitas Pelayanan dan Nilai yang dirasakan Terhadap Kepuasan Konsumen dan Intensitas Pembelian Ferdinandus, Leonora; Gomies, Stevanus Johan
Public Policy Jurnal Aplikasi Kebijakan Publik dan Bisnis
Publisher : Lembaga Penelitian & Pengabdian Masyarakat (LPPM) STIA Said Perintah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51135/PublicPolicy.v2.i1.p122-141

Abstract

This research aims to analyze the impact of service quality and value in consumer satisfaction and feel the intensity of purchases on PT.Mulia Travel in Ambon, the instrument used was a questionnaire distributed to consumers PT. Travel noble by random sampling on the 300 respondents who met on the field during the period of this study. Data analysis methods used is to use the technique (Confirmatory Factor Analysis / CFA) to validate the questions on the questionnaire. The data collected were analyzed using multiple regression analysis, F test, t test and determination. The results showed that service quality variables are positive and significant effect on customer satisfaction, as well as the variable value in feeling positive and significant effect on customer satisfaction. Then the results of the study also showed that service quality variables are positive and significant effect on the intensity of consumer purchases, as well as the variable value in feeling positive and significant effect on the intensity of consumer purchases. So is the consumer satisfaction is positively and significantly affect the intensity of consumer purchases. Thus concluded the entire hypothesis is accepted. Keywords ; Quality of Service, Value in Feeling, Consumer Satisfaction, Intensity of Purchases
Efektivitas Strategi Promosi dalam Live Shopping terhadap Tingkat Penjualan di E-Commerce Souisa, Wendy; Mahmuddin, Mahmuddin; Tutupoho, Fauzia; Gomies, Stevanus Johan; Ferdinandus, Leonora
Jurnal Ekonomi dan Kewirausahaan West Science Vol 3 No 01 (2025): Jurnal Ekonomi dan Kewirausahaan West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jekws.v3i01.1918

Abstract

Penelitian ini menguji efektivitas strategi promosi dalam live shopping terhadap tingkat penjualan di sektor e-commerce Indonesia. Dengan menggunakan pendekatan kuantitatif, data dikumpulkan dari 110 responden melalui kuesioner terstruktur yang menggunakan skala Likert (1-5). Data dianalisis dengan menggunakan Structural Equation Modeling - Partial Least Squares (SEM-PLS 3). Temuan ini mengungkapkan bahwa strategi promosi, termasuk diskon dan hadiah terbatas waktu, secara signifikan meningkatkan keterlibatan konsumen. Selain itu, keterlibatan konsumen bertindak sebagai mediator, yang secara positif mempengaruhi niat pembelian dan kinerja penjualan. Studi ini menekankan peran strategis promosi interaktif dalam menumbuhkan loyalitas pelanggan dan meningkatkan penjualan di pasar e-commerce yang kompetitif. Wawasan diberikan untuk membantu bisnis merancang kampanye promosi yang efektif yang mendorong keterlibatan konsumen dan meningkatkan hasil keuangan.
Development Strategy for Waai Tree House Tourist Attractions, Central Maluku Regency Kalay, Agusthinus; Asthenu, Jean Rosalina; Gomies, Stevanus Johan; Titioka, Stenly Ronaldo; Pattipeilohy, Victor Ringhard; Tousalwa, Carla C.; Sutiksno, Dian Utami
Digital Innovation : International Journal of Management Vol. 3 No. 1 (2026): January: Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v3i1.662

Abstract

The global tourism industry is experiencing significant growth with a contribution of USD 11.1 trillion to the world's GDP by 2024. Maluku Province has extraordinary natural tourism potential, one of which is the Waai Tree House in Central Maluku Regency which offers a glamorous camping (glamping) concept with the natural beauty of the mountains. Despite having natural advantages, this tourist attraction faces problems of damaged access roads, lack of supporting facilities, and not optimal promotional strategies. This research aims to identify strategic factors through SWOT analysis and formulate effective development strategies to increase the competitiveness of Waai Tree House tourism in a sustainable manner. The research method uses a descriptive qualitative approach with data collection techniques through participatory observation, in-depth interviews with managers and visitors, visual documentation, and literature studies. The data is analyzed using SWOT analysis to identify strengths, weaknesses, opportunities, and threats, then formulated into four development strategies. The results show the main strengths in the form of natural beauty, unique glamping concepts, and personal service, while the critical weaknesses are damaged road infrastructure and limited facilities. Opportunities include digital promotion and collaboration with governments, while threats include limited accessibility and competition for new destinations. The strategy formulation resulted in four approaches: SO (intensive digital promotion), WO (priority infrastructure improvement), ST (service differentiation), and WT (consistent facility updates) strategy. The implementation of the WO strategy is a top priority with a gradual roadmap of 6-24 months. This research contributes to a contextual strategic framework for the development of glamping tourism in the remote archipelago of Eastern Indonesia.
Pengaruh Ketersediaan Uang dan Konsumsi Hedonis terhadap Pembelian Impulse produk ole-ole khas Kota Ambon GOMIES, STEVANUS JOHAN; Tamalene, Abdul Haris; Pattipeilohy, Victor Ringhard
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 7 No. 2 (2018)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v7i2.192

Abstract

Pembelian impulse merupakan salah satu perilaku pembelian yang penting untuk dipahami oleh para produsen atau pelaku usaha retail dalam rangka menetapkan strategi pemasaran karena dapat meningkatkan jumlah omzet penjualan dan laba. Pembelian impulse tanpa disadari sering dialami oleh semua konsumen tanpa membedakan umur, budaya, pekerjaan, maupun tingkat pendapatan.Tujuan dari penelitian saat ini adalah untuk menguji pengaruh secara langsung variabel ketersediaan uang dan konsumsi hedonis terhadap perilaku pembelian impulse khususnya produk ole-ole khas Ambon yang biasanya saat dibeli telah direncanakan sebelumnya oleh pelanggan. Penelitian saat ini melibatkan 100 orang responden yang dijadikan sampel. Teknik sampel yang digunakan adalah purposive sampel, dengan teknik analisis adalah regresi berganda.Hasil penelitian menunjukan bahwa  konsumen yang merasa meampu untuk berbelanja karena memiliki uang yang merupakan representasi dari variabel ketersediaan uang dan selalu merasa ingin tahu terhadap suatu produk yang merupakan representasi dari variabel  konsumsi hedonis mempengaruhi secara positif dan signifikan terhadap pembelian impulse produk ole-ole khas Ambon.Kata kunci: Ketersediaan Uang, Konsumsi Hedonis, Pembelian Impulse
Co-Authors Agustina Christina Patty Arini, Rani Eka Asthenu, Jean Rosalina Ferdinandus, Leonora Kalay, Agusthinus Kwalomine, Azmida L. Mahmuddin Mahmuddin Muhamad Amin Pattipeilohy, Victor Ringhard Rosdiana Rosdiana Siwabessy, Dominggus J Souisa, Wendy Sutiksno, Dian Utami Tamalene, Abdul Haris Titioka, Stenly Ronaldo Tousalwa, Carla C. Tutupoho, Fauzia