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All Journal Akademika : Jurnal Manajemen, Akuntansi, dan Bisnis Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) International Journal of Applied Finance and Business Studies Jurnal Bina Bangsa Ekonomika Batara Wisnu : Indonesian Journal of Community Services Bussman Journal : Indonesian Journal of Business and Management National Conference on Applied Business, Education & Technology (NCABET)
SAPUTRA, SARIPUDIN
Universitas Bina Bangsa
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Social Sciences Other

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PERAN PELAKU UMKM DALAM MEMANFAATKAN DIGITAL MARKETING DALAM MENINGKATKAN KETAHANAN EKONOMI DI DESA MONTOR KAB. PANDEGLANG BANTEN Wisnubroto, Agung Prabowo; Saputra, Saripudin; Mahendra, Yoga; Ramadhanti, Anita; Septia, Nabila Amelinda; Sopiyanti, Opi
Batara Wisnu : Indonesian Journal of Community Services Vol. 5 No. 2 (2025): Batara Wisnu | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bw.v5i2.428

Abstract

This study aims to analyze the role of Micro, Small, and Medium Enterprises (MSMEs) in Montor Village, Pandeglang Regency, Banten, in utilizing digital marketing to strengthen the village’s economic resilience. The research background is based on local economic challenges caused by limited market access, low digital literacy, and the impacts of the pandemic that have hindered conventional sales activities. This research employed a qualitative descriptive approach with data collected through in-depth interviews, participatory observation, and documentation involving 15 MSME actors. Data analysis was conducted through data reduction, presentation, and conclusion drawing, with source triangulation to enhance validity. The results indicate that the utilization of digital marketing—particularly through social media platforms such as Facebook, Instagram, and WhatsApp Business—significantly contributes to expanding market reach, increasing sales volume, and strengthening the competitiveness of local products. MSME actors who actively adopt creative content strategies, paid promotions, and collaborations with local influencers have experienced a sales turnover increase of up to 35% in the last six months. Furthermore, digital marketing has contributed to the village’s economic resilience by creating new job opportunities, improving local economic circulation, and enhancing the branding of village products. In conclusion, digital marketing serves not only as a promotional tool but also as a strategic instrument for fostering village economic independence. Therefore, policy support is needed in the form of digital literacy training, adequate internet infrastructure, and continuous mentoring for MSME actors to ensure the optimal implementation of digital transformation.
METODE ECONOMIC VALUE ADDED (EVA) DAN RETURN ON ASSET (ROA) UNTUK ANALISIS KINERJA KEUANGAN PADA PT SARIMELATI KENCANA TBK Asfar, Andi Hasryningsih; Kartika, Wika; Saputra, Saripudin; Fathoni, Malik
Indonesian Journal of Economy, Business, Entrepreneuship and Finance Vol. 4 No. 1 (2024): Indonesian Journal of Economy, Business, Entrepreneuship and Finance
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijebef.v4i1.141

Abstract

Financial performance is a description of activities to achieve business goals in a certain period. Performance measurement is a measurement activity carried out on various activities in the company. During the Covid-19 pandemic that attacked Indonesia, many companies experienced substantial losses and affected the company's financial performance. The purpose of this study is to determine and analyze the development of the financial performance of PT Sarimelati Kencana Tbk using the Economic Value Added (EVA) and Return on Asset (ROA) methods. This study uses a descriptive method with a qualitative approach. The data used in this study is secondary data, namely data collected indirectly, which was obtained through the financial report data of PT Sarimelati Kencana Tbk which is listed on the Indonesia Stock Exchange (IDX) in 2018-2021.The results of this study after calculations show that the value of Economic Value Added (EVA) and Return On Assets (ROA) fluctuates in each period of the year, especially in 2020 so that it affects the financial performance of PT Sarimelati Kencana Tbk.Based on the results of the analysis, it can be concluded that the Economic Value Added (EVA) and Return On Asset (ROA) methods show less effective performance so that there is a decrease in managing assets to generate company profits
Co-Authors Alamsyah - ASFAR, ANDI HASRYNINGSIH Diantoro, Eman Efi Tajuroh Afiah Fathoni, Malik Iis Nurasiah Kartika, Wika Mahendra, Yoga Munajat, Ade Agus Nurizki, Aris Trismayadi Permata, Nuniek Ramadhanti, Anita Septia, Nabila Amelinda Sopiyanti, Opi Wisnubroto, Agung Prabowo