Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Jurnal Dehasen Untuk Negeri Jurnal Ekonomi, Manajemen, Akuntansi
Andini, Puja
Unknown Affiliation
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Public Health Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Strategi Pemasaran Digital Dalam Meningkatkan Penjualan Pada Thrifting Panorama Kota Bengkulu Andini, Puja; Soleh, Ahmad; Irawan, Yudi; Sudarsono, Aji; Ertanto, Dodi
Jurnal Dehasen Untuk Negeri Vol 3 No 2 (2024): Juli
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v3i2.6273

Abstract

This research aims to explore digital marketing strategies that can be implemented to increase sales at the thrifting shop in Panorama, Bengkulu City. By utilizing social media and e-commerce platforms, it is hoped that thrifting business actors can increase market reach and income. The research methods used were surveys and interviews with Ms. Elytha as a thrifting business actor as well as analysis of sales data before and after implementing digital strategies. The research results show that effective use of social media and e-commerce can increase sales by up to 30%. The conclusion of this research is that digital marketing strategies have great potential to be implemented in thrifting businesses in Bengkulu. The challenge faced is tight competition between business actors who use the same digital marketing strategy.
Digital Marketing Strategy To Increase Sales At The Hawwapassion Store, Bengkulu City Andini, Puja; Susanti , Neri; Astuti, Kamelia
Jurnal Ekonomi, Manajemen, Akuntansi Vol. 1 No. 1 (2024): Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jema.v1i1.447

Abstract

This research aims to analyze the digital marketing strategy implemented by the Hawwa Passion Store in Bengkulu City in an effort to increase sales. Through participatory methods and focus group discussions, this research evaluates the effectiveness of the use of social media and e-commerce platforms and identifies the challenges faced by business actors.The research results show that implementing digital marketing strategies, especially through social media such as Instagram and Facebook as well as e-commerce platforms such as Tokopedia and Shopee, has succeeded in increasing sales of the Hawwa Passion Shop by 40%. The use of engaging visual content and digital advertising campaigns play an important role in capturing consumer attention and increasing engagement.However, this research also found several limitations, including limited technical knowledge in content management and relatively high digital advertising costs. Apart from that, unstable internet access in several areas of Bengkulu City is also an obstacle in implementing this strategy.The main contribution of this research is to provide insight into effective digital marketing practices for small and medium enterprises in the thrifting sector. It is hoped that the resulting recommendations can help business actors optimize their digital marketing strategies, overcome existing obstacles, and ultimately increase sales and business growth.
Co-Authors Ahmad Soleh Aji Sudarsono Astuti, kamelia Ertanto, Dodi Susanti , Neri Yudi Irawan