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All Journal Masyarakat, Kebudayaan dan Politik Hasanuddin Economics and Business Review Publik (Jurnal Ilmu Administrasi) JAKP (Jurnal Administrasi dan Kebijakan Publik) STI Policy and Management Journal Jurnal Ilmiah Tata Sejuta STIA Mataram Syntax Idea Dinasti International Journal of Education Management and Social Science International Journal of Business Studies Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi International Journal of Social Service and Research International Journal of Science and Society (IJSOC) Jurnal Locus Penelitian dan Pengabdian Journal of Law, Poliitic and Humanities Journal Research of Social Science, Economics, and Management Eduvest - Journal of Universal Studies Jurnal Ekonomi, Teknologi dan Bisnis Enrichment: Journal of Multidisciplinary Research and Development Jurnal Vokasi Indonesia
Soeling, Pantius Drahen
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Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Neuroscience Social Sciences Other

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Journal : BISNIS

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Servicescapes Analysis of National Museum Suwaryono, Ixora Lundia; Rosinta, Febrina; Soeling, Pantius Drahen
BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi Vol. 20, No. 2
Publisher : UI Scholars Hub

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Abstract

The existence of museums in big cities like Jakarta seemed to be neglected. The display inside a museum is often considered uninteresting, making visitors less appreciate the collection objects, thus receive no added value from their visit. Therefore, a research related to physical appearance of a museum is required. The physical appearance of a service organization, also called servicescapes, consists of ambient condition, layout and signage. A survey has been conducted to describe the importance of servicescape for National Museum, as well as the explanation about the subject. This research suggests some recommendations on the servicescapes in National Museum to improve visitors’ experience.
Co-Authors Agustien, Endah Aldri Frinaldi Angelita, Evelyn Andriana Anggara, Firman Chandra Wijaya Diah Anggraeni Jatraningrum Eko Sakapurnama Elfrida Ratnawati Firmansah, Ferino Fitrianang, Very Grahita Ixora Lundia Suwaryono Kalengkongan, Merlin Enjel KHOIROH, MUHIMATUL Lastiwi, Danarsiwi Tri Martani Huseini Minaldi, Idham Nanang Haryono Oktafia, Evie Parastry, Annisa Pradana, Aditya Wisnu Romadhon, Fazri ROSINTA, FEBRINA Sasongko, Moch. Angga Bagus Silalahi, Hadriani Uli Tiur Ida Simbolon, Johan Varian Ignatius Sri Rahayu, Amy Yayuk Sutriyaningsih Tri Handoko Tri Hastuti Yelfira, Mutiara Anggry