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All Journal Jurnal Pemberdayaan Masyarakat Madani (JPMM) JRMSI - Jurnal Riset Manajemen Sains Indonesia GREENOMIKA Jurnal Bisnis, Manajemen, dan Keuangan
Saidani, Basrah
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Journal : GREENOMIKA

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Factors Affecting Online Purchase Intention on Social Media Users During the Pandemic in Jakarta Muhammad Sadat, Andi; Saidani, Basrah; Sholikhah; Prompreing, Kattareeya
GREENOMIKA Vol. 5 No. 2 (2023): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/unu.gnk.2023.05.2.1

Abstract

This study analyzes the factors influencing online purchase intention among social media users in Jakarta during the Covid-19 pandemic. In the literature, many variables can be used to explain the phenomenon of online purchases. However, this research is limited to the main variables such as social media marketing, customer trust, e-Word of mouth, brand image, and online customer reviews. The data collection method was carried out through a questionnaire with a purposive sampling technique via a google form, which was distributed using social media networks, namely WhatsApp group and Facebook, which are popular platforms in the country. The relationship of each independent variable to the dependent variable was tested using the structural equation modeling (SEM) technique using Smart PLS version 3. A total of 238 sample units spread across the DKI Jakarta area were successfully collected and processed. The results of the data analysis show that of the five hypotheses proposed, only one is significant, namely, online customer reviews have a significant relationship to online purchase intention during the Covid-19 pandemic in DKI Jakarta.
Co-Authors Andrian Haro Bakar, Kemal Abu Ika Febrilia Iskandar, Muflih Mohamad Rizan Mohammad Rizan, Mohammad Muhammad Sadat, Andi Muztahid, Muh. Sifaul Prompreing, Kattareeya Rachman, M. Aulia Ramadhan, Dwi Raga Raras, Laksmi Anggana Samsul Arifin Sari, Elsyana Purnama Sari, Yusiyana Setyaningsih, Restu Setyo Ferry Wibowo Shandy Aditya, Shandy Sholikhah