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All Journal Hasanuddin Economics and Business Review Jurnal Pengabdian kepada Masyarakat Nusantara Paradoks : Jurnal Ilmu Ekonomi
Sari, Mulyana
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Omnichannel Integration in Beauty Retail: Its Impact on Consumer Shopping Experience: Case Study of Sociolla Sari, Mulyana; Khairina Rosyadah
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 1 (2025): November - Januari
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i1.1119

Abstract

The rapid digital transformation in the retail industry has encouraged businesses to adopt omnichannel strategies to enhance the consumer shopping experience. This study examines the impact of omnichannel integration, online and offline channel synchronization, and key influencing factors on the consumer shopping experience in the beauty retail industry, with Sociolla as a case study.This research employs a quantitative approach, using primary data collected through an online survey distributed to Sociolla consumers. The study analyzes the relationship between Omnichannel Strategy, Online and Offline Integration, and Factors Influencing Consumer Shopping Experience on Consumer Shopping Experience at Sociolla. The findings indicate that these factors play a crucial role in shaping consumer perceptions and satisfaction when shopping in an omnichannel environment.The results confirm that a well-executed omnichannel strategy, seamless online and offline integration, and a personalized shopping experience significantly enhance consumer shopping satisfaction. This study highlights the growing importance of integrating digital and physical retail experiences in the beauty industry to meet evolving consumer expectations.
Pengolahan Limbah Plastik Berbasis Ekonomi Sirkular: Kolaborasi Pengabdian Bersama Rappo ID Syahnur, Khaerunnisa Nur Fatimah; Syarif, Rahmat; Malik, Anhar Januar; Fitriyani, Fitriyani; Riana, Mirandha Ariesca; Arifin, Iskandar; Sari, Mulyana
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 3 (2025): Edisi Juli - September
Publisher : Lembaga Dongan Dosen

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This community service activity aims to increase community awareness and skills in managing household waste, especially plastic waste, through a circular economy approach. Departing from the issue of sustainability and low recycling practices at the household level, the Retail Management Study Program of Kalla Institute of Technology and Business collaborated with Rappo ID to organize a workshop themed “Rethinking the Plastic Bag”. A total of 25 participants were actively involved in the practical training of processing plastic waste into valuable products such as recycled bags and wallets. Participatory and experiential learning methods were used to encourage contextual learning and social transformation. The evaluation results showed an increase in participants' knowledge, skills, and attitude change towards the importance of the 3R principles (Reduce, Reuse, Recycle). This activity not only produces recycled products, but also forms an adaptive and environmentally conscious community of learners. The presence of Rappo ID as an industrial partner also strengthens the validity of the activity and opens opportunities for social entrepreneurship based on environmentally friendly products. This program is a concrete form of implementation of Education for Sustainable Development (ESD) and supports the achievement of the Sustainable Development Goals (SDGs), especially in terms of responsible consumption and production.
Green Procurement and Eco-Design Practices and Their Implications for Operational Performance in Indonesia’s Food Retail Sector Sari, Mulyana; Arifin, Iskandar; Amalia, Andi Nurul Suci
Paradoks : Jurnal Ilmu Ekonomi Vol. 9 No. 1 (2026): November - Januari
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v9i1.2229

Abstract

This study examines the disclosure maturity of Green Procurement and Eco-Design practices in Indonesia’s food retail sector and their alignment with disclosed patterns of Operational Performance. A descriptive comparative content analysis was conducted using annual and sustainability reports of five leading retailers: Alfamart, Alfamidi, MPPA (Hypermart), MAP Boga Adiperkasa, and Supra Boga Lestari. Fifteen indicators were assessed across three constructs and rated using a five-point disclosure maturity scale capturing the depth and clarity of reported practices. The findings reveal heterogeneous disclosure maturity across firms. Alfamart and Hypermart/MPPA show the highest maturity in Green Procurement and Eco-Design, while MAP Boga Adiperkasa exhibits a more balanced profile across both constructs. Alfamidi reports relatively strong Eco-Design disclosure despite limited Green Procurement maturity, whereas Supra Boga Lestari reflects less structured disclosure across constructs. Operational Performance disclosures vary within a narrower range, indicating that energy- and waste-related themes are commonly reported across firms. Overall, higher maturity in green practice disclosures is associated with more structured operational performance narratives, although gaps remain in process innovation and monitoring-related disclosures. These findings provide insights for retail sustainability governance and reporting practices and offer directions for future research on disclosure-based sustainability assessment in emerging market supply chains.
The Effect of Augmented Reality in Online Beauty Retail on Brand Perception Sari, Mulyana; Syahnur, Khaerunnisa Nur Fatimah
Hasanuddin Economics and Business Review VOLUME 9 NUMBER 3, 2026
Publisher : Faculty of Economics and Business, Hasanuddin University, Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v9i3.6543

Abstract

One notable innovation is the use of Augmented Reality (AR), which allows consumers to virtually try on products, enhancing the online shopping experience. This study aims to examine the impact of AR usage and consumer engagement on the brand perception of Maybelline products on the Shopee e-commerce platform. Employing a quantitative explanatory research method, data were obtained through an online survey of 200 Shopee users in Indonesia who had interacted with AR features when exploring Maybelline products. The research investigates the relationships between AR, consumer engagement, and brand perception in the context of digital beauty marketing. The findings reveal that both AR usage and consumer engagement have a significant positive effect on brand perception. Moreover, consumer engagement is found to partially mediate the relationship between AR and brand perception. These results highlight the strategic importance of immersive technologies and active consumer involvement in building strong brand impressions. The study contributes to the growing body of knowledge on digital marketing in the beauty industry and offers practical insights for brands aiming to leverage AR tools to enhance customer experience and strengthen brand positioning in competitive e-commerce environments.
Co-Authors Amalia, Andi Nurul Suci Anhar Januar Malik Fitriyani Fitriyani Iskandar Arifin Khaerunnisa Nur Fatimah Syahnur Khairina Rosyadah Riana, Mirandha Ariesca Syarif, Rahmat