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All Journal Jurnal Pengabdian kepada Masyarakat Nusantara Paradoks : Jurnal Ilmu Ekonomi
Sari, Mulyana
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Omnichannel Integration in Beauty Retail: Its Impact on Consumer Shopping Experience: Case Study of Sociolla Sari, Mulyana; Khairina Rosyadah
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 1 (2025): November - Januari
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i1.1119

Abstract

The rapid digital transformation in the retail industry has encouraged businesses to adopt omnichannel strategies to enhance the consumer shopping experience. This study examines the impact of omnichannel integration, online and offline channel synchronization, and key influencing factors on the consumer shopping experience in the beauty retail industry, with Sociolla as a case study.This research employs a quantitative approach, using primary data collected through an online survey distributed to Sociolla consumers. The study analyzes the relationship between Omnichannel Strategy, Online and Offline Integration, and Factors Influencing Consumer Shopping Experience on Consumer Shopping Experience at Sociolla. The findings indicate that these factors play a crucial role in shaping consumer perceptions and satisfaction when shopping in an omnichannel environment.The results confirm that a well-executed omnichannel strategy, seamless online and offline integration, and a personalized shopping experience significantly enhance consumer shopping satisfaction. This study highlights the growing importance of integrating digital and physical retail experiences in the beauty industry to meet evolving consumer expectations.
Pengolahan Limbah Plastik Berbasis Ekonomi Sirkular: Kolaborasi Pengabdian Bersama Rappo ID Syahnur, Khaerunnisa Nur Fatimah; Syarif, Rahmat; Malik, Anhar Januar; Fitriyani, Fitriyani; Riana, Mirandha Ariesca; Arifin, Iskandar; Sari, Mulyana
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 3 (2025): Edisi Juli - September
Publisher : Lembaga Dongan Dosen

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Abstract

This community service activity aims to increase community awareness and skills in managing household waste, especially plastic waste, through a circular economy approach. Departing from the issue of sustainability and low recycling practices at the household level, the Retail Management Study Program of Kalla Institute of Technology and Business collaborated with Rappo ID to organize a workshop themed “Rethinking the Plastic Bag”. A total of 25 participants were actively involved in the practical training of processing plastic waste into valuable products such as recycled bags and wallets. Participatory and experiential learning methods were used to encourage contextual learning and social transformation. The evaluation results showed an increase in participants' knowledge, skills, and attitude change towards the importance of the 3R principles (Reduce, Reuse, Recycle). This activity not only produces recycled products, but also forms an adaptive and environmentally conscious community of learners. The presence of Rappo ID as an industrial partner also strengthens the validity of the activity and opens opportunities for social entrepreneurship based on environmentally friendly products. This program is a concrete form of implementation of Education for Sustainable Development (ESD) and supports the achievement of the Sustainable Development Goals (SDGs), especially in terms of responsible consumption and production.
Co-Authors Arifin, Iskandar Fitriyani Fitriyani Khairina Rosyadah Malik, Anhar Januar Riana, Mirandha Ariesca Syahnur, Khaerunnisa Nur Fatimah Syarif, Rahmat