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All Journal Jurnal Pengabdian kepada Masyarakat Nusantara Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Yumary: Jurnal Pengabdian kepada Masyarakat ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat Studi Ilmu Manajemen dan Organisasi Riwayat: Educational Journal of History and Humanities Almufi Jurnal Sosial dan Humaniora
Nur, Nur
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Penguatan Daya Saing UMKM melalui Pelatihan Manajemen Kualitas Saragih, Susanti; Nur, Nur; Junita, Imelda; Kristine, Fanny; Mariana, Ana; Widiastuti, Ratna; Lu, Cen
Yumary: Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 3 (2024): Maret
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/yumary.v4i3.2661

Abstract

Purpose: This community service activity aims to help SMEs to understand the concept and practice of product/service quality management. This topic is important because the sustainability and growth of enterprises can be created through strategic quality management activities. There are 22 SMEs in Sadang Serang, Bandung, Indonesia is involved in this activity. Method: The service-learning method was conducted through surveys, training, and evaluations. Results: The results of this activity were measured in four aspects: reaction, learning, behavior, and results. Participants provided positive feedback. This can be seen from the start of the registration until the completion of the activity. Participants also gained enhanced knowledge of the concepts shown in the pre-test and post-test scores. Participant enthusiasm can also be seen in their engagement in discussions and willingness to ask questions. Ten days after the training activity, they were surveyed to determine their behavioral changes. It was found that 50% of participants created standard operating procedures/SOPs after taking training. Limitations: Community service activities are conducted only through training. We were unable to conduct further activities, such as visits, due to time and energy constraints. After the training, only an online survey was used as a follow-up activity. Contributions: Quality management provides SMEs with a competitive advantage. This community service activity is expected to solve community problems and support SMEs in strengthening the business ecosystem around it and boosting Indonesian economic growth.
Sustainability Accounting Practices in Social Enterprises in the Era of Circular Economy Silaban, Barnabas Tridig; Nur, Nur; Tanujaya, Tyara Angel Clarissa
Riwayat: Educational Journal of History and Humanities Vol 8, No 4 (2025): Oktober, Social Issues and Problems in Society
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v8i4.49230

Abstract

The development of the circular economy requires accounting practices that are able to comprehensively record, measure, and report social and environmental impacts, especially in social enterprises that are oriented towards social missions in addition to economic goals. This research aims to explore sustainability accounting practices in social enterprises, focusing on how sustainability recording and reporting is carried out and the extent to which circular economy concepts influence the process. The research method used is a qualitative approach with a case study design, involving three social enterprises engaged in waste management and community empowerment in the Bandung area. Data was collected through in-depth interviews with 12 key informants, direct observation of operational activities, and analysis of internal documents, then analyzed using thematic analysis techniques. The results show that sustainability accounting practices are still in their early stages, characterized by informal recording of social and environmental contributions, despite a high awareness of the importance of transparency. The implementation of the circular economy encourages companies to integrate sustainability indicators into their reporting systems, although limited resources and technical capacity are major challenges. In conclusion, this study makes a theoretical contribution by expanding the understanding of sustainability accounting practices in the context of social enterprises, as well as practical contributions in the form of recommendations for strengthening accounting systems that are adaptive to circular economy principles to support long-term sustainability.
Penguatan Identitas Digital UMKM Pesisir Melalui Literasi Kreatif Generasi Muda khairunnisa, khairunnisa; Syahputri, Anggraini; Sebastian, Vannes; Nur, Nur; Maharani, Farah Puan; Darmawan, Afdal Rafif
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 3 (2025): Edisi Juli - September
Publisher : Lembaga Dongan Dosen

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Abstract

Transformasi digital menjadi kebutuhan mendesak bagi UMKM pesisir untuk meningkatkan daya saing. POKLAHSAR Suka Maju di Desa Kuala Secapah, Kabupaten Mempawah, menghadapi kendala utama berupa belum adanya identitas digital resmi di Google Maps, keterbatasan literasi digital anggota, lemahnya identitas visual, serta minimnya keterlibatan generasi muda dalam promosi produk lokal. Untuk mengatasi hal tersebut, program pengabdian dilaksanakan melalui tiga kegiatan utama: GO-LOKASI (pendaftaran lokasi usaha di Google Maps), CAKAP (pelatihan pembuatan akun Instagram Business, WhatsApp Business, serta desain konten digital), dan POSKID (Positivity Kids) yang melibatkan siswa sekolah dasar dalam literasi digital kreatif bertema “Cinta Produk Lokal”. Metode yang digunakan adalah pendekatan Community Development berbasis partisipasi aktif masyarakat. Hasil menunjukkan POKLAHSAR berhasil memiliki profil digital resmi, akun media sosial aktif, katalog produk, serta identitas visual baru. Keterlibatan anak-anak memperkuat promosi dan menumbuhkan kebanggaan terhadap produk lokal.
Tinjauan Yuridis Pokok-Pokok Haluan Negara Sebagai Arah Pembangunan Nasional Berkelanjutan Nur, Nur
Almufi Jurnal Sosial dan Humaniora Vol 1 No 2: Juli (2024)
Publisher : Yayasan Almubarak Fil Ilmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63821/ash.v1i2.330

Abstract

Haluan Negara sebagai pemandu penyelenggara negara dalam merumuskan dan menjalankan kebijakan bernegara sehingganya sesuai dengan dasar konstitusi yang ingin dicapai. Itulah sebabnya Pancasila, UUD NRI Tahun 1945 dan Haluan Negara menjadi satu kesatuan yang melengkapi. Tujuan dari penelitian ini adalah tentang landasan yuridis Pokok-Pokok Haluan Negara sebagai arah pembangunan nasional berkelanjutan. Metode yang digunakan dalam penelitian ini adalah jenis penelitian yuridis normatif, yaitu penelitian terhadap asas-asas hukum. Hasil penelitian menunjukan bahwa Pokok-Pokok Haluan Negara telah berlandasakan Pancasila, Undang-Undang Dasar Negara Republik Indonesia Tahun 1945, dan Pemerintahan Negara Republik Indonesia dengan Visi dan Misi Negara Kesatuan Republik Indonesia berupa pemerintahan yang konstitusional dengan legitimasi publik yang kokoh. Kesimpulannya adalah Menghadirkan kembali Haluan Negara sangat penting dilakukan karena: (a) Haluan Negara memiliki kedudukan yang strategis dan fundamental; dan (b) Paradigma RPJPN yang eksekutif sentris. Pertimbangan terhadap lahirnya kembali Haluan Negara, didasarkan atas: Pertama, Landasan Filosofis, kedua Landasan Teoritis 1945, ketiga landasan yuridis, keempat landasan Sosiologis dan Politik.
Country of Origin, Brand Image, and Customer Loyalty: The Investigation of Users of Skincare Products Nur, Nur; Mariana, Ana; Santi, Septhani Santi
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 6 (2026): Dinasti International Journal of Economics, Finance & Accounting (January - Feb
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i6.5594

Abstract

This study examines the impact of country of origin (COO) and brand image (BI) on customer loyalty (CL), and the influence of COO on BI. Using survey data collected between March and April 2024 and a covariance-based structural equation model, this study confirms three positive relationships, as supported by the goodness-of-fit indices. The higher the COO and the BI, the higher the CL, and the higher the COO, the higher the BI. Practically, this study suggests that manufacturers of local and foreign skincare products prioritize creating a brand image that fosters consumer loyalty by focusing on producing safe products for consumers, and the company hiring influencers must inform them with the necessary knowledge and benefits, supported by their testimony after using the skincare products freely given in advance.
Digital Transformation of Balista Sushi through BPMN and SWOT Analysis Lorenza, Ardifadika; Nur, Nur
Studi Ilmu Manajemen dan Organisasi Vol 6 No 4 (2026): Januari
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i4.4873

Abstract

Purpose: The culinary business continues to grow rapidly in Bandung, with increasing competition and high customer expectations. This research aims to analyze the business development strategy of Balista Sushi & Tea throught Business Process Model and Notation (BPMN) and SWOT analysis. The focus is on operational efficiency and marketing strategy in order to support digital transformation efforts in small and medium enterprises (SMEs). Methodology/approach: This study employs a descriptive qualitative approach through interviews, observations, and questionnaires with six managerial team members at Balista, and uses BPMN to model business processes while proposing Accurate ERP as a digital solution for inventory management issues. Results/findings: The research indicates that Balista is positioned in Quadrant I of the SWOT matrix, reflecting strong internal strengths and favorable growth opportunities. However, its inventory, purchasing, and sales processes remain manual and fragmented, and the implementation of Accurate ERP is expected to enhance integration, efficiency, and data-driven decision-making. Conclusions: This research concludes that the integration of BPMN, SWOT, and ERP in the digital transformation process can significantly improve operational efficiency and marketing competitiveness for SMEs in the culinary sector. Limitations: The study is limited to one Balista branch (Kota Baru Parahyangan) and a limited number of internal respondents, which may not reflect the overall operational conditions across all branch. Contributions: This study contributes to digital transformation literature in culinary SMEs by proposing an integrated framework that combines BPMN, SWOT, GAP analysis, and Accurate ERP to improve operational efficiency and marketing competitiveness in Indonesian SMEs.
Mempersiapkan Generasi Z Menghadapi Tantangan Karir: Program Pengabdian Masyarakat Di Gereja Kristen Indonesia Kebonjati Bandung Lu, Cen; Munthe, Rusli Ginitng; Nur, Nur; Mariana, Ana; Lunandi, Yenny Yuniawaty; Tjun, Lauw Tjun
ABDI MOESTOPO: Jurnal Pengabdian Pada Masyarakat Vol 9, No 1 (2026): Januari 2026
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/abdimoestopo.v9i1.5933

Abstract

Generation Z faces significant challenges in planning their careers in the digital era, characterized by the paradox of choice, social pressures, and labor market uncertainty. This Community Service Program, organized by the Undergraduate Management Program of Maranatha Christian University in collaboration with GKI Kebonjati, aimed to assist Generation Z in understanding the importance of early career management. The program included seminars, interactive discussions, and the application of the Johari Window approach to enhance self-awareness, passion discovery, and career decision- making skills. The evaluation results showed a significant improvement in participants’ understanding, confidence, and readiness to face the job market, with the average post-test score (4.04) notably higher than the pre-test (3.30). This program highlights that career education and mentoring effectively support Generation Z in navigating dynamic labor market changes and planning a meaningful future aligned with their potential.
Social Enterprise: Generasi Muda Berbisnis serta Berdampak Positif Tjun Tjun, Lauw; Mariana, Ana; Nur, Nur; Lunandi, Yenny Yuniawaty; Nurbasari, Anny; Liliawati, Swat Lie
ABDI MOESTOPO: Jurnal Pengabdian Pada Masyarakat Vol 9, No 1 (2026): Januari 2026
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/abdimoestopo.v9i1.5895

Abstract

On January 7 and 14, 2023, a Community Service program was conducted for the youth of GJKI Andir Bandung, attended by 33 participants. This activity was related to social enterprise. A social enterprise is a business model that combines social goals with commercial strategies, where profits are used to achieve positive impacts on society or the environment. It aims to create sustainable social value, such as poverty alleviation, community empowerment, or environmental preservation. While operating within a business framework, success is measured not only by profit but also by their contribution to social or environmental improvements. The youth of GJKI Bandung aim to contribute to sustainable social value, leveraging their remarkable potential and diverse educational backgrounds. The activity was carried out in the form of training, discussions, and question-and-answer sessions. Based on participants' evaluations at the end of the program, it was concluded that they gained a better understanding of social enterprise after participating in this community service activity.
Co-Authors Ana Mariana, Ana Anny Nurbasari Cen Lu Darmawan, Afdal Rafif Junita, Imelda Khairunnisa Khairunnisa Kristine, Fanny Lauw Tjun Tjun Liliawati, Swat Lie Lorenza, Ardifadika Lunandi, Yenny Yuniawaty Maharani, Farah Puan Munthe, Rusli Ginitng Ratna Widiastuti Santi, Septhani Santi Sebastian, Vannes Silaban, Barnabas Tridig Susanti Saragih Syahputri, Anggraini Tanujaya, Tyara Angel Clarissa