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All Journal Jurnal Bisnis dan Ekonomi Jurnal Ilmu Manajemen (JIM) Zenit Jurnal Manajemen dan Bisnis Indonesia JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) MBIA Sang Pencerah: Jurnal Ilmiah Universitas Muhammadiyah Buton Jurnal Bisnis, Manajemen, dan Ekonomi Yumary: Jurnal Pengabdian kepada Masyarakat International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Revenue: Lentera Bisnis Manajemen PENG: Jurnal Ekonomi dan Manajemen JIPOWER : Journal of Intellectual Power
Cen Lu
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Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Optimum Stimulation Level dan Self-Monitoring Terhadap Impulsive Buying Lu, Cen; Suwarno, Henky Lisan
Zenit Vol 3, No 1 (2014)
Publisher : Zenit

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Abstract

The fast-growing tendency of shopping centers can be evidence that the economy of the community is going well. On the other hand, due to the large number of shopping centers, there is a stimulus for the community to do shopping activities more frequently. And if the shopping activities are done withoutgood planning, the activities can bring bad impacts. Consequently, they easily become more consumptive. In the field of marketing science, such behavior is called impulsive buying. Impulsive buying behavior is influenced by several factors, including both optimum stimulation level and selfmonitoring. Impulsivity is a tendency to act without thinking first, thus making cognitive decisions quickly, and fails to appreciate the situation. Optimum Stimulation Level is ownership that characterizes individuals in terms of their general response to environmental stimuli. Self-monitoringis the tendency to alter or adjust ones behavior in response to the presence or behavior of another. Hence, in this study, the researchers intend to predict impulsive buying consumers based on the analysis of two factors: optimum stimulation level and self-monitoring. To test this hypothesis, the researchers use multiple regressions. The results show that the optimum stimulation level has no positive effects on impulsive buying and self-monitoring has no negative effects on impulsive buying.Keywords: Optimum Stimulation Level, self-control, impulsive buying.
Peranan Green Marketing terhadap Consumer Behavior Lu, Cen
Zenit Vol 3, No 3 (2014)
Publisher : Zenit

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Abstract

Nowadays, environment has become an actual issue in community, government, and business organizations. Environmental conditions are threatening the health and well-being of consumers globally. Consumers have to take the responsibility to support this movement. There are awarenessand motivation of consumers to encourage changes in the markets in which companies begin to manufacture environmentally friendly products that are more economical. Environmental issues have made companies modify the way of doing business to compete in the market and force companies to adapt their strategic planning process in order to meet legal, social, and economic requirements associated with environmental friendly products. In many countries, there are conservation programs to preserve the existing environment. Besides, companies must be disciplined in marketing,developing green marketing ideas, and communicating environmental messages, including environmental health issues. Green marketing is a form of marketing in which production activities, product packaginsg and promotional communications are associated with environmental safety.Hence, they make green culture as a concept of the company value with the aim to minimize the negative impacts on the environment. Green marketing is associated with ethical principles and values prevailing in society. Therefore, companies must be attentive to the heightened awareness ofconsumers to self-care, healthy lifestyle, and environment preservation. Consumer interests to improve the quality of the environment through the consumption of environmentally friendly products have risen significantly. Consumer behavior towards green marketing should be evaluated in terms ofaffective and cognitive. The behavior of consumers who use environmentally friendly products can be interpreted as consumer behavior in which individuals meet their needs, but do not ignore the needs of others in the long run. Media attention and consumer awareness of environmental issues arepresently on the rise. Such Consumer behavior makes companies change their business model in production methods that do not pollute the environment, yet create a more ethical and responsible marketing in developing environmentally friendly products and managing existing environmentalproblems.Keywords: green marketing, consumer behavior
Pengaruh Parent-Child Relationship terhadap Compulsive Buying: Self-Esteem sebagai Variabel Mediasi Lu, Cen; Suwarno, Henky Lisan
Zenit Vol 4, No 2 (2015)
Publisher : Zenit

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Abstract

Consumer behavior, especially consumer purchases have been subject to change in tha past few years. Consumer purchase includes some types of purchase, and it is an interesting issue to study. Compulsive buying encourages consumers to make purchases in large and excessive amounts thoughnot really necessary. Compulsive buying is influenced by parent-child relationship in which the relationship of parents and children in the family influences consumer purchase decisions from the negative impact of the existing purchasing decisions. Parent-child relationship consists of three dimensions, namely parent-child cohesion, parent-child expressiveness, and parent-child conflict. Parent-child relationship can lead consumers to materialistic orientation. Consumers with Parentchild cohesion have excessive psychological pressure when shopping. Parent-child expressiveness gives freedom to the family members to make an expression when making purchases. Parent-child conflict shapes a consumer anti-social and deviant behavior in their purchasing behavior. Theinfluence of parent-child relationship towards compulsive buying is mediated by self-esteem. Selfesteem gives low self-esteem that makes consumers vulnerable to the purchase of deviant behavior. Compulsive buying is excessively a repetitive purchasing behavior and has become a habit forconsumers. This type of research is explanatory research. The results show that parent-child relationship does not affect compulsive buying simultaneously, whereas the partial test results has found out that parent-child cohesion and expressiveness do not affect compulsive buying, whileparent-child conflict does. Self-esteem, on the other hand, does not mediate the effect of parent-child relationship towards compulsive buying.Keywords: Parent-child relationship, Compulsive buying, self-esteem
HIEDQUAL (High Education Quality) Dan Kepuasan Mahasiswa: Peran Reputasi Universitas Sebagai Variabel Mediasi Tjahyadi, Rully Arlan; Lu, Cen; Fionita, Jeslyn
Jurnal Manajemen dan Bisnis Indonesia Vol 5 No 3 (2018): Jurnal Manajemen Bisnis Indonesia - Edisi Juni 2018
Publisher : Forum Manajemen Indonesia (FMI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (25.398 KB) | DOI: 10.31843/jmbi.v5i3.170

Abstract

Customers are the main part for the success of any business. Measurement of customer satisfaction is becoming vital for the long term sustainability of any organization especially service organization. In higher education context, student is a primary customer. So student satisfaction is important concept in facing increased pressure of the competition in the education service industry. It is vital for high education institution to have a proper understanding what determinants of student satisfaction. The most of customer satisfaction study have focused on service quality as an antecedent of student satisfaction. Model of service quality that will be examined in this study is HiEDQUAL model of service quality. Five aspects in measuring service quality are teaching and course content, administrative service, academic facilities, university facilities, and service support. This study will also test the role of university reputation as a moderator variable. Samples of this study are active students of Faculty of Economics of Maranatha Christian University. Questionnaires will distribute for 350 students. Research hypothesis will be tested with regression analysis for moderating variable.   Keywords: Service Quality, High Education Quality, Reputation, Customer Satisfaction
Pengaruh Edukasi Pelanggan pada Loyalitas Pelanggan melalui Kualitas Jasa Tjahyadi, Rully Arlan; Kuswoyo, Chandra; Lu, Cen; Irianto, William
Jurnal Ilmu Manajemen Vol 9, No 1 (2021)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (559.737 KB) | DOI: 10.26740/jim.v9n1.p346-354

Abstract

When customers actively participate in value creation, companies develop capabilities to understand customer needs. It shows that companies and customers play an active role in creating value. Some experts suggest that the inculcation of value is essential in the co-creation process between companies and customers and that customers change from passive listeners to active players. So the value creation process must focus on developing processes to support customer learning. Customers must learn relevant skills and behaviours in the purchase, production, and use of goods or services to participate and contribute to creating value effectively. Educating customers and ensuring customer knowledge of a service is the primary determinant of service quality and customer loyalty. This study uses Path Analysis to examines customer education's effect on customer loyalty through service quality. The result shows that customer education affects customer loyalty directly or indirectly through service quality. This study's findings indicate that customer education is an essential concept in achieving competitive advantage. Customer education is understood as active customer participation to improve excellent service
PENGARUH MEDIA PERIKLANAN TERHADAP PENGAMBILAN KEPUTUSAN SISWA SMU UNTUK MENDAFTAR DI UNIVERSITAS KRISTEN MARANATHA: SIKAP KONSUMEN SEBAGAI VARIABEL MODERASI (STUDI KASUS SISWA SMU DI BANDUNG) Kartika Imasari; Cen Lu
Jurnal Bisnis dan Ekonomi Vol 17 No 2 (2010): Vol. 17 No. 2 September 2010
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Stikubank

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Abstract

Advertising is one of the indicators to build a brand image in consumers' minds. Advertisingcan evolve through feedback or consumer attitudes toward advertising displayed and the brandimage the company itself. Consumer’s acceptance or rejection of advertising will be veryinfluential on the goods or services offered. Advertising is used as a stimulus to bring the responsefrom consumers. Response referred in this research is the consumer attitude. In this case can beseen that the advertising is basically intended to build an customer’s attitude (affective andcognitive). Purpose of this research is to view the relationship between the effectiveness ofpromotions that have been conducted Maranatha Christian University with purchasing decisionsof high school students in Bandung, which is moderated by consumer attitudes. The resultsobtained show that high school students' attitudes toward advertising and Maranatha ChristianUniversity itself have a good results as well as feelings of respondents toward advertising showsthat advertising is able to remind, made an impression and encouraging respondents to continuetheir education at Maranatha Christian University.Keywords: advertising attitude, consumer attitude, purchasing decision, marketing mix,advertising media
HIEDQUAL (High Education Quality) Dan Kepuasan Mahasiswa: Peran Reputasi Universitas Sebagai Variabel Mediasi Rully Arlan Tjahyadi; Cen Lu; Jeslyn Fionita
Jurnal Manajemen dan Bisnis Indonesia Vol 5 No 3 (2018): Jurnal Manajemen Bisnis Indonesia - Edisi Juni 2018
Publisher : Forum Manajemen Indonesia (FMI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31843/jmbi.v5i3.170

Abstract

Customers are the main part for the success of any business. Measurement of customer satisfaction is becoming vital for the long term sustainability of any organization especially service organization. In higher education context, student is a primary customer. So student satisfaction is important concept in facing increased pressure of the competition in the education service industry. It is vital for high education institution to have a proper understanding what determinants of student satisfaction. The most of customer satisfaction study have focused on service quality as an antecedent of student satisfaction. Model of service quality that will be examined in this study is HiEDQUAL model of service quality. Five aspects in measuring service quality are teaching and course content, administrative service, academic facilities, university facilities, and service support. This study will also test the role of university reputation as a moderator variable. Samples of this study are active students of Faculty of Economics of Maranatha Christian University. Questionnaires will distribute for 350 students. Research hypothesis will be tested with regression analysis for moderating variable. Keywords: Service Quality, High Education Quality, Reputation, Customer Satisfaction
EFEKTIVITAS PEMASARAN MEDIA SOSIAL TIKTOK TERHADAP PENINGKATAN VOLUME PENJUALAN DI PERUSAHAAN (STUDI KASUS PADA PERUSAHAAN X) Andriana, Nabilla Azzahra; Cen Lu; Kuswoyo, Chandra
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 1 (2024): JMBI UNSRAT Volume 11 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i1.55389

Abstract

Abstract.. This research was conducted to find out whether in this day and age, TikTok's social media marketing strategy can increase product sales volume. This research uses a quantitative descriptive approach. This research aims to discuss marketing strategies that affect the increase in sales of MSME products from company X which is engaged in the skincare business. The data collection instruments used in this study are observation (interviews) and retrieval of company X sales data for the last 6 (six) months. The data processing technique used is simple regression analysis. From the results of the R-Square test, as for the 76% marketing cost factor that affects sales volume, while 24% is influential due to other factors, the marketing strategy and marketing costs incurred by company X on TikTok social media greatly affect the increase in company sales volume.     Abstrak. Penelitian ini dilakukan untuk mengetahui apakah di zaman sekarang, strategi pemasaran media sosial TikTok dapat meningkatkan volume penjualan produk. Penelitian ini menggunakan model kuantitatif deskriptif. Penelitian ini bertujuan untuk membahas strategi pemasaran yang mempengaruhi peningkatan penjualan produk UMKM dari perusahaan X yang bergerak di bidang bisnis skincare. Instrumen  pengumpulan data yang digunakan dalam penelitian ini adalah observasi (wawancara) dan     pengambilan data penjualan perusahaan X selama 6 (enam) bulan terakhir. Teknik pengolahan data yang digunakan adalah analisis regresi sederhana. Dari hasil uji R-Square, adapun 76% faktor biaya pemasaran yang mempengaruhi volume penjualan, sedangkan 24% berpengaruh karena faktor lain, Strategi pemasaran dan biaya pemasaran yang dikeluarkan oleh perusahaan X di media sosial TikTok sangat mempengaruhi peningkatan volume penjualan perusahaan.  
Penguatan Daya Saing UMKM melalui Pelatihan Manajemen Kualitas Saragih, Susanti; Nur, Nur; Junita, Imelda; Kristine, Fanny; Mariana, Ana; Widiastuti, Ratna; Lu, Cen
Yumary: Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 3 (2024): Maret
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/yumary.v4i3.2661

Abstract

Purpose: This community service activity aims to help SMEs to understand the concept and practice of product/service quality management. This topic is important because the sustainability and growth of enterprises can be created through strategic quality management activities. There are 22 SMEs in Sadang Serang, Bandung, Indonesia is involved in this activity. Method: The service-learning method was conducted through surveys, training, and evaluations. Results: The results of this activity were measured in four aspects: reaction, learning, behavior, and results. Participants provided positive feedback. This can be seen from the start of the registration until the completion of the activity. Participants also gained enhanced knowledge of the concepts shown in the pre-test and post-test scores. Participant enthusiasm can also be seen in their engagement in discussions and willingness to ask questions. Ten days after the training activity, they were surveyed to determine their behavioral changes. It was found that 50% of participants created standard operating procedures/SOPs after taking training. Limitations: Community service activities are conducted only through training. We were unable to conduct further activities, such as visits, due to time and energy constraints. After the training, only an online survey was used as a follow-up activity. Contributions: Quality management provides SMEs with a competitive advantage. This community service activity is expected to solve community problems and support SMEs in strengthening the business ecosystem around it and boosting Indonesian economic growth.
Pengaruh Strategi Green Marketing terhadap Kepuasan Pelanggan pada produk The Body Shop Adsuni, Nur Aini; Lu, Cen
Jurnal Bisnis, Manajemen, dan Ekonomi Vol. 6 No. 1 (2025): Jurnal Bisnis, Manajemen dan Ekonomi
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jbme.v6i1.2623

Abstract

This study aims to analyze the effect of green marketing strategies on customer satisfaction with The Body Shop products. Green marketing includes aspects of product, price, promotion, and place that focus on environmental sustainability. This data was analyzed using quantitative methods with simple linear regression tests, totaling 120 respondents with X variable (customer satisfaction) and Y variable (green marketing). The results of this study indicate that green marketing strategies have a significant effect on customer satisfaction. Factors such as environmentally friendly packaging, packaging recycling campaigns, and strategic locations play an important role in creating added value for consumers. This research suggests expanding sustainability programs through cooperation with local communities and environmental organizations to expand the company's social impact
Co-Authors Adsuni, Nur Aini Aliwinoto, Christine Ana Mariana, Ana Andriana, Nabilla Azzahra Chandra Kuswoyo Felicia Abednego Felicia Abednego Felicia Natalie Zalukhu Fionita, Jeslyn Henky Lisan Suwarno Irianto, William Jeslyn Fionita Junita, Imelda Kartika Imasari Tjiptodjojo Kezia Kurniawati Nursalin Kristine, Fanny Lestari, Fany Sholida Markus Kendrick Meily Margaretha Nur, Nur Ratna Widiastuti Rully Arlan Tjahyadi Rully Arlan Tjahyadi Saragih, John Salmar Susanti Saragih Tjandrasa, Benny Budiawan Trisandy, Yudhi Yolla Margaretha Yusan, Budi Oktavianus Zaniarti, Sri