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All Journal IJIS - Indonesian Journal On Information System INTEK: Informatika dan Teknologi Informasi JIKA: Jurnal Ilmu Keuangan dan Perbankan Jurnal Ilmiah Magister Manajemen (JIMM) Indonesian Community Service and Empowerment Journal (IComSE) Journal of Economics, Management, Business And Accounting (JEMBA) International Journal of Community Service (IJCS) Electronic Journal of Education, Social Economics and Technology
Sutisnawati, Yayah
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Journal : International Journal of Community Service (IJCS)

 1 
Mentoring and MSME Machinery in Start-up Business Planning: A Thai Snack Case Study Sutisnawati, Yayah; Syafei, M. Yani; Srisuk, Prattana; Irawan, Nico; Astillero, Marlon Rael
International Journal of Community Service (IJCS) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijcs.v4i2.1571

Abstract

This study explores the role of mentoring and the utilization of MSMEs machinery as strategic factors in preparing effective business plans for young start-ups, with a focus on Thai snack micro, small, and medium enterprises (MSMEs). Mentoring is examined as a source of guidance, knowledge transfer, and confidence building, while UMKM machinery is considered as a technological variable that enhances production efficiency and product quality. Using a case study approach, data were collected through interviews, observations, and document analysis from selected Thai snack MSMEs. The findings indicate that mentoring significantly improves entrepreneurs’ ability to structure comprehensive business plans, identify market opportunities, and manage risks. Simultaneously, the adoption of UMKM machinery contributes to operational scalability and competitiveness, enabling young start-ups to meet market demand more effectively. The integration of mentoring and machinery adoption provides a synergistic effect, resulting in stronger strategic planning and sustainable business growth. This study highlights the importance of combining human capital development with technological adoption to support the success of young entrepreneurs in the MSME sector.
Mentoring as a Strategic Approach in Preparing Business Plans for Young Start-ups: A Case Study of Thai Snack MSMEs Syafei, M. Yani; Thapjun, Aujchara; Vorachat, Chonchanok; Wiryo, Purwadhi Sawal; Rohendi, Acep; Handayani, Nining; Sutisnawati, Yayah; Fitra, Eldeast Jane Abdul
International Journal of Community Service (IJCS) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijcs.v4i2.1604

Abstract

The ability to design a structured and feasible business plan is one of the critical factors for the sustainability of start-ups, especially those run by young entrepreneurs with limited managerial experience. This study aims to explore the role of mentoring in assisting young start-ups in preparing comprehensive business plans, with a case study on a micro, small, and medium enterprise (MSME) producing Thai snack products. Using a qualitative approach, data were collected through mentoring sessions, in-depth interviews, and observation of the business planning process. Improving entrepreneurs’ understanding of market analysis, financial projection, product positioning, and risk management. Moreover, mentoring enhances the confidence and strategic decision-making abilities of young business owners. The case study of the Thai snack MSME demonstrates that structured mentoring not only improves the quality of the business plan but also increases the potential for business growth and sustainability. This research contributes to the literature on entrepreneurship education and provides practical insights into how mentoring programs can be optimized to strengthen the competitiveness of young start-ups in the food industry.
Co-Authors AA Sudharmawan, AA Acep Rohendi Albar, Chepi Nur Alif, Reyhan Mochammad Alviana, Sopian Angga Setiyadi Arifin, Fauzi Farhan Astillero, Marlon Rael Eddy Soeryanto Soegoto Fitra, Eldeast Jane Abdul Herlina, Maya Mari Maryati Maryati, Mari Mirawati, M Muhamad Ihsan, Muhamad Muriani, M Muthmainah, Minda Natalia, Tri Widiati Nico Irawan Nining Handayani Putri, N A Putri, Navisa Kusnaedi Rahman, Alif Dzakir Rifania, Regina Rizki Sari, Meilina Permata Setiyadi, Angga Soegoto, Dedi Sulistiyo Srisuk, Prattana Syafei, M. Yani Thapjun, Aujchara Umi Narimawati Vorachat, Chonchanok Wahab, Deden A Wiryo, Purwadhi Sawal