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Journal : KINEMA

KOMUNIKASI VERBAL DAN NON VERBAL ANTARA GURU DENGAN SISWA TUNARUNGU DI SLBN 1 PADANG PANJANG Fitri, Ranny; Okditazeini, Vannyora
KINEMA: Jurnal Komunikasi dan Penyiaran Vol. 3 No. 1 (2024): KINEMA: Jurnal Komunikasi dan Penyiaran
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/kinema.v3i1.10878

Abstract

This research is motivated by the fact that deaf children's ability to communicate verbally and non-verbally requires assistance from individuals who understand such communication methods. One of these sources of support is the guidance provided by school teachers on how verbal and non-verbal communication is conducted. This study involves direct observations in the classroom setting and interviews with teachers and students as the primary data sources. The type of research used by the researcher is descriptive qualitative, a study that provides an overview and analyzes data based on field observations. The phenomenological approach is employed to interpret the underlying causes of the issues being investigated. The results of this research indicate that verbal communication used by teachers at SLB N 1 Padang Panjang includes delivering clear instructions, using pictures and visualizations, employing educational aids, utilizing texts and writings, and encouraging active participation. Non-verbal communication at SLB N 1 Padang Panjang involves body language, facial expressions, hand gestures, eye contact, utilizing visual media, and employing communication aids. The appropriate use of body language will assist students in understanding the messages conveyed by the teacher.
RESPON MAHASISWA FUAD UIN MAHMUD YUNUS BATUSANGKAR DALAM MENANGGAPI KONTEN DAKWAH ISLAM DI MEDIA SOSIAL TIKTOK Yulianti, Nur Evi; Okditazeini, Vannyora
KINEMA: Jurnal Komunikasi dan Penyiaran Vol. 3 No. 2 (2024): KINEMA: Jurnal Komunikasi dan Penyiaran
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/kinema.v3i2.14031

Abstract

This research aims to understand how students from FUAD UIN Mahmud Yunus Batusangkar respond to Islamic dakwah content on TikTok. The theory used in this research is the S-O-R (Stimulus-Organism-Response) theory. This research uses a quantitative research methodology with a descriptive approach by using the Product Moment correlation significance test, comparing rCalculated with rTable. The data collection technique used is by distributing questionnaires to students of the Faculty of Ushuluddin, Adab, and Dakwah from the 2020, 2021, 2022, and 2023 cohorts with a total sample of 90 respondents. The research found that there is a fairly strong relationship between the dakwah content variable and the student response, where the results from the Product Moment correlation test obtained a coefficient value of 0.463, indicating a fairly strong positive relationship between the two variable values. This can also be seen from the dakwah content variable aspects of practicing faith, implementing amar makruf nahi mungkar, building an Islamic community, spreading the creed, and achieving welfare with a grand mean value of 3.46, which makes student response necessary for dakwah content on TikTok. For the student response variable aspects of attitude, opinion, behavior, cognition, affection, and conation with a grand mean value of 3.34, this makes the student response also influential in the dakwah content on TikTok. The coefficient of determination (R Square) value is 21.4%, indicating that the response of FUAD UIN Mahmud Yunus Batusangkar students to Islamic dakwah content on TikTok is 21.4. However, the unique findings in this study indicate that it turns out that FUAD students who consume Islamic preaching content on Tiktok social media are only a few or do not really respond to the preaching content.
STRATEGI PERSONAL BRANDING SEBAGAI PENDAKWAH DIGITAL PADA AKUN INSTAGRAM @ALFATAHAR_ Rahmatika; Okditazeini, Vannyora
KINEMA: Jurnal Komunikasi dan Penyiaran Vol. 4 No. 2 (2025): KINEMA: Jurnal Komunikasi dan Penyiaran
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/kinema.v4i2.16550

Abstract

This research is motivated by the rapid development of the digital world which also supports the role of da'wah on social media. The Instagram platform is one of the favorite platforms to convey da'wah online/digital-based. This digital dawah is one of the da'wah models that is widely used by the millennial generation because its teaching through the media and this da'wah model can be accessed anytime and anywhere. The purpose of this study is to analyze personal branding strategies as digital preachers on @alfatahar_ Instagram account. This study uses a descriptive qualitative method using the Miles & Huberman data collection technique. Data was collected from @alfatahar_ account uploads using purposive sampling techniques according to certain criteria, and data was taken from interviews with Sahar Alfatahar, the owner of the @alfatahar_ Instagram account. The results of the study show that the personal branding strategy that Sahar applied to her Instagram account is @alfatahar_ very effective in shaping her image as a digital preacher. Based on the analysis of the concept of forming personal branding according to Peter Montoya, it was found that almost all of its elements are; specialization, leadership, personality, distinctiveness, visibility, unity, persistence and goodwill, are applied by @alfatahar_ both in their daily lives and in the activities and content they upload on social media, especially Instagram. This can be seen from the consistency of the content, the distinctive communication style, the professional impression displayed, and the high level of audience engagement.