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All Journal Jurnal Komunikasi dan Kajian Media Kajian Jurnalisme AL MUNIR : Jurnal Komunikasi dan Penyiaran Islam Jurnal Ranah Komunikasi Communicator Sphere Analisa: Journal of Social Science and Religion Analisis Gender dan Agama Kiwari Asian Journal of Media and Culture Batanang : Jurnal Psikologi Semantik: Journal of Social, Media, Communication, and Journalism KINEMA
Okditazeini, Vannyora
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Religion Arts Humanities Computer Science & IT Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Multi-Platform Strategies of Populis Figur in West Sumatra Lestari, Yayuk; Diego, Diego; Okditazeini, Vannyora
Semantik: Journal of Social, Media, Communication, and Journalism Vol 3 No 1 (2025): SEMANTIK (Journal of Social, Media, Communication, and Journalism)
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/semantik.v3i1.15725

Abstract

This article explores the digital strategies of Islamic populism in West Sumatra by examining how key figures such as Fauzi Bahar and Jel Fathullah systematically leverage social media platforms to disseminate moral discourses grounded in the local religious-philosophical paradigm of Adat Basandi SyaraÔÇÖ, SyaraÔÇÖ Basandi Kitabullah (ABS-SBK). Drawing on a descriptive qualitative approach through digital observation, the study reveals a multi-platform orchestration in which Facebook functions as a site for constructing long-form religious narratives and symbolic continuity, while Instagram Reels and TikTok are deployed for affective mobilization through short, emotionally charged content featuring themes such as hijrah, almsgiving, and Islamic virtue. The interplay of symbolic messaging and technical affordances across platforms illustrates what scholars have termed symbolic convergenceÔÇöa synchronization of religious rhetoric with platform-specific features to consolidate affective publics. The analysis demonstrates how figures like Jel Fathullah transform short-form visual content into emotional gateways that channel followers toward deeper ideological engagements via Facebook Live or digital sermons. User engagement through likes, shares, and comments is interpreted by followers as a form of "digital charity," signaling a shift in the mediation of moral authority from religious institutions to platform architectures and algorithms. This study argues that Islamic digital populism in West Sumatra constitutes a form of vernacular, platformized politics wherein local identity, digital aesthetics, and moral claims coalesce. It advances the understanding of how emotional resonance, identity performance, and religious legitimacy are orchestrated through hybrid media systems.
Verbal Communication in the Upin and Ipin Animated Series (Quantitative Content Analysis of Episode of the Upin and Ipin Series ÔÇô Gong Xi Fa Cai) Yusra, Misrini; Arkaan, Deni; Unel, Temy; Okditazeini, Vannyora
Semantik: Journal of Social, Media, Communication, and Journalism Vol 2 No 1 (2024): SEMANTIK (Journal of Social, Media, Communication, and Journalism)
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/semantik.v2i1.12849

Abstract

This research will discuss verbal communication in the Upin and Ipin animation series, content analysis of episodes of the Upin and Ipin animation series ÔÇô Gong Xi Fa cai. This episode was chosen because it has the highest viewership in terms of the regional language. The research uses a quantitative research method that will discuss six aspects of verbal communication. The data collection technique in this study uses initial observations on the series, tracing the episodes with the highest viewing Malay category, encoding each visual scene of the episode and inferring the results of the episode on verbal communication. So it can be concluded that in the episode of the animated series Upin and Ipin ÔÇô Gong Xi Fa Cai has a score in the vocabulary aspect of 71%, racing 96%. voice intonation 93%, humor 8%, concise and clear 98% and timing 89%. Of the six aspects of verbal communication, the short and clear aspects part that received the highest score of 98% and it can be said that the characters tend to be more consistent with the core message of the conversation discussed when dialogue or communication.
KOMUNIKASI VERBAL DAN NON VERBAL ANTARA GURU DENGAN SISWA TUNARUNGU DI SLBN 1 PADANG PANJANG Fitri, Ranny; Okditazeini, Vannyora
KINEMA: Jurnal Komunikasi dan Penyiaran Vol. 3 No. 1 (2024): KINEMA: Jurnal Komunikasi dan Penyiaran
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/kinema.v3i1.10878

Abstract

This research is motivated by the fact that deaf children's ability to communicate verbally and non-verbally requires assistance from individuals who understand such communication methods. One of these sources of support is the guidance provided by school teachers on how verbal and non-verbal communication is conducted. This study involves direct observations in the classroom setting and interviews with teachers and students as the primary data sources. The type of research used by the researcher is descriptive qualitative, a study that provides an overview and analyzes data based on field observations. The phenomenological approach is employed to interpret the underlying causes of the issues being investigated. The results of this research indicate that verbal communication used by teachers at SLB N 1 Padang Panjang includes delivering clear instructions, using pictures and visualizations, employing educational aids, utilizing texts and writings, and encouraging active participation. Non-verbal communication at SLB N 1 Padang Panjang involves body language, facial expressions, hand gestures, eye contact, utilizing visual media, and employing communication aids. The appropriate use of body language will assist students in understanding the messages conveyed by the teacher.
RESPON MAHASISWA FUAD UIN MAHMUD YUNUS BATUSANGKAR DALAM MENANGGAPI KONTEN DAKWAH ISLAM DI MEDIA SOSIAL TIKTOK Yulianti, Nur Evi; Okditazeini, Vannyora
KINEMA: Jurnal Komunikasi dan Penyiaran Vol. 3 No. 2 (2024): KINEMA: Jurnal Komunikasi dan Penyiaran
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/kinema.v3i2.14031

Abstract

This research aims to understand how students from FUAD UIN Mahmud Yunus Batusangkar respond to Islamic dakwah content on TikTok. The theory used in this research is the S-O-R (Stimulus-Organism-Response) theory. This research uses a quantitative research methodology with a descriptive approach by using the Product Moment correlation significance test, comparing rCalculated with rTable. The data collection technique used is by distributing questionnaires to students of the Faculty of Ushuluddin, Adab, and Dakwah from the 2020, 2021, 2022, and 2023 cohorts with a total sample of 90 respondents. The research found that there is a fairly strong relationship between the dakwah content variable and the student response, where the results from the Product Moment correlation test obtained a coefficient value of 0.463, indicating a fairly strong positive relationship between the two variable values. This can also be seen from the dakwah content variable aspects of practicing faith, implementing amar makruf nahi mungkar, building an Islamic community, spreading the creed, and achieving welfare with a grand mean value of 3.46, which makes student response necessary for dakwah content on TikTok. For the student response variable aspects of attitude, opinion, behavior, cognition, affection, and conation with a grand mean value of 3.34, this makes the student response also influential in the dakwah content on TikTok. The coefficient of determination (R Square) value is 21.4%, indicating that the response of FUAD UIN Mahmud Yunus Batusangkar students to Islamic dakwah content on TikTok is 21.4. However, the unique findings in this study indicate that it turns out that FUAD students who consume Islamic preaching content on Tiktok social media are only a few or do not really respond to the preaching content.
STRATEGI PERSONAL BRANDING SEBAGAI PENDAKWAH DIGITAL PADA AKUN INSTAGRAM @ALFATAHAR_ Rahmatika; Okditazeini, Vannyora
KINEMA: Jurnal Komunikasi dan Penyiaran Vol. 4 No. 2 (2025): KINEMA: Jurnal Komunikasi dan Penyiaran
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/kinema.v4i2.16550

Abstract

This research is motivated by the rapid development of the digital world which also supports the role of da'wah on social media. The Instagram platform is one of the favorite platforms to convey da'wah online/digital-based. This digital dawah is one of the da'wah models that is widely used by the millennial generation because its teaching through the media and this da'wah model can be accessed anytime and anywhere. The purpose of this study is to analyze personal branding strategies as digital preachers on @alfatahar_ Instagram account. This study uses a descriptive qualitative method using the Miles & Huberman data collection technique. Data was collected from @alfatahar_ account uploads using purposive sampling techniques according to certain criteria, and data was taken from interviews with Sahar Alfatahar, the owner of the @alfatahar_ Instagram account. The results of the study show that the personal branding strategy that Sahar applied to her Instagram account is @alfatahar_ very effective in shaping her image as a digital preacher. Based on the analysis of the concept of forming personal branding according to Peter Montoya, it was found that almost all of its elements are; specialization, leadership, personality, distinctiveness, visibility, unity, persistence and goodwill, are applied by @alfatahar_ both in their daily lives and in the activities and content they upload on social media, especially Instagram. This can be seen from the consistency of the content, the distinctive communication style, the professional impression displayed, and the high level of audience engagement.
Co-Authors Ahmad, Mutia aini Alim, M. Kholikul Arkaan, Deni Arsa, Yulia Diego, Diego Fitri, Ranny Jamilus Jamilus Khaira, Fadhilatul Kirana, Nilam Putri Lestari, Yayuk Marhen, Marhen Marzal, Novrizon Muharromah, Siti Rahmalita Pasaribu, Erfina Ningsih Permata Lani, Oktri Permata Lani Purnama, Hanifan Puspita Sari, Meily Rahmatika Sari, Meily Puspita Unel, Temy Yulianti, Nur Evi Yusra, Misrini Zafirah Quroatun 'Uyun Zakiati Salma