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All Journal Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming JoMMiT : Jurnal Multi Media dan IT TELPAR
Astuti, Anindita Budi
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Automotive Engineering Biochemistry, Genetics & Molecular Biology Computer Science & IT Dentistry Health Professions Languange, Linguistic, Communication & Media Mechanical Engineering Public Health

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PERBANDINGAN EFISIENSI PADA PREPARATION VOUCHER SEBELUM DAN SESUDAH PENERAPAN TRANSFORMASI DIGITAL DI TANJUNG KODOK BEACH RESORT Damayanti, Dyah Ayu; Astuti, Anindita Budi; Pirastyo, Swastono Putro
Jurnal Perhotelan dan Pariwisata Vol 2 No 1 (2023): JURNAL PERHOTELAN DAN PARIWISATA (TELPAR)
Publisher : LPPM Politeknik Pajajaran ICB Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59820/telpar.v2i1.378

Abstract

Abstract Digital transformation serves as a solution for improving operational efficiency in the hospitality industry. One process that requires optimization is voucher preparation, which is still conducted manually in many establishments. This study aims to compare work efficiency between manual and QR Code–based Digital systems in the preparation voucher process. A qualitative method was used, with data collected through observation, interviews, and workflow simulations. The findings indicate that QR Code implementation has the potential to streamline workflow, reduce staff workload, minimize recording errors, and support practical service digitalization. The study recommends adopting the QR Code–based Digital system as a more efficient and environmentally friendly alternative in hotel operations. Keywords: QR Code; Digital transformation; work efficiency; manual voucher; hotel service.
PENGARUH ATRAKSI WISATA TERHADAP KEPUTUSAN BERKUNJUNG DI KAMPUNG BUDAYA BETAWI SETU BABAKAN Al Fatah, Rayya; Astuti, Anindita Budi; Mufidah, Lina
Jurnal Perhotelan dan Pariwisata Vol 2 No 1 (2023): JURNAL PERHOTELAN DAN PARIWISATA (TELPAR)
Publisher : LPPM Politeknik Pajajaran ICB Bandung

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Abstract

Tourist attractions play a crucial role in attracting visitors to a destination. This study investigates the influence of cultural attractions on tourists' decisions to visit Kampung Budaya Betawi Setu Babakan. Using a quantitative method with 382 respondents, data were collected through questionnaires and analyzed with descriptive statistics and the Spearman correlation test. The findings reveal that visitors are highly satisfied with the spatial layout, cleanliness, and cultural presentation at the destination. The most influential factors in decision-making include visual displays and the overall cultural atmosphere. A positive and significant correlation exists between cultural attractions and visit decisions. These results suggest that enhancing the quality and diversity of cultural attractions can effectively increase tourist interest. The study provides valuable insights for destination managers and local authorities in planning sustainable cultural tourism strategies. Keywords: Tourist attractions, visit decision, cultural tourism, Setu Babakan
Pengaruh Segmentasi Pengaruh Segmentasi Pasar Terhadap Pasar Terhadap Peningkatan Penjualan Peningkatan Penjualan Meeting Package Meeting Package Morrissey Hotel Jakarta Arianti, Qotrunnada Maghfirah; Astuti, Anindita Budi; Pinandoyo, Dimas Bayu
Jurnal Perhotelan dan Pariwisata Vol 2 No 2 (2024): JURNAL PERHOTELAN DAN PARIWISATA (TELPAR)
Publisher : LPPM Politeknik Pajajaran ICB Bandung

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Abstract

ABSTRACT The increasingly competitive hospitality industry requires hotels to implement appropriate marketing strategies to boost sales, one of which is market segmentation. Inadequate application of effective segmentation may hinder the sales growth of hotel products, including meeting packages. Based on this issue, this study aims to analyze the effect of market segmentation on the sales improvement of meeting packages at Morrissey Hotel Jakarta. This research employs a quantitative method with a descriptive approach. Data were collected through questionnaires distributed to 100 respondents who are users of the meeting package services. The data analysis technique used in this study is descriptive statistics and Spearman rank correlation test. The results show that market segmentation based on demographic, psychographic, behavioral, and geographic factors has a positive and significant effect on meeting package sales. Hypothesis testing confirms a significant relationship between market segmentation and meeting package sales improvement. By applying the right segmentation strategy, Morrissey Hotel Jakarta can effectively increase sales by targeting more specific market segments. Keywords: Market Segmentation, Sales, Meeting Package, Morrissey Hotel Jakarta.
PENGARUH FASILITAS FISIK DAN ERGONOMI TERHADAP PRODUKTIVITAS KERJA KARYAWAN DI MANGKULUHUR ARTOTEL SUITES Jati, Dimas Kuncoro; Astuti, Anindita Budi; Dwilanisusantya, Carrisa
Jurnal Perhotelan dan Pariwisata Vol 3 No 1 (2024): JURNAL PERHOTELAN DAN PARIWISATA (TELPAR)
Publisher : LPPM Politeknik Pajajaran ICB Bandung

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Abstract

Industri perhotelan menuntut kinerja tinggi dari para karyawannya demi menjaga kualitas layanan. Dalam konteks ini, kualitas lingkungan kerja fisik menjadi faktor yang sangat menentukan. Penelitian ini bertujuan untuk meninjaupengaruh fasilitas kerja dan aspek ergonomi terhadap produktivitas karyawan di Mangkuluhur Artotel Suites Jakarta. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei kepada 100 karyawan operasional. Data dikumpulkan melalui kuesioner dan dianalisis dengan regresi linear berganda untuk menguji pengaruh secara parsial dan simultan. Hasil analisis menunjukkan bahwa baik fasilitas kerja maupun ergonomi memiliki pengaruh positif dan signifikan terhadap produktivitas karyawan. Temuan ini menegaskan pentingnya penyediaan sarana kerja yang sesuai serta penataan lingkungan yang memperhatikan kenyamanan dan kesehatan fisik. Oleh karena itu, peningkatan produktivitas tidak semata bergantung pada kompetensi individu, melainkan juga ditentukan oleh kualitas lingkungan kerja yang mendukung.
EFEKTIVITAS MEDIA DIGITAL PROMOSI TIKTOK TERHADAP PENJUALAN DI RESTORAN PEMPEK FIFIN RAWAMANGUN Permana, Tubagus Rasyid; Latif, Antinah; Astuti, Anindita Budi
Jurnal Perhotelan dan Pariwisata Vol 3 No 1 (2024): JURNAL PERHOTELAN DAN PARIWISATA (TELPAR)
Publisher : LPPM Politeknik Pajajaran ICB Bandung

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Abstract

Penelitian ini bertujuan untuk mengevaluasi efektivitas promosi digital melalui TikTok terhadap peningkatan penjualan di Restoran Pempek FinFin Rawamangun. Penelitian menggunakan metode kualitatif melalui wawancara, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa promosi melalui TikTok mampu meningkatkan jangkauan pasar, interaksi konsumen, dan penjualan secara signifikan. Namun, masih terjadi fluktuasi penjualan yang dipengaruhi faktor eksternal seperti algoritma media sosial, tren digital, dan daya beli konsumen. Promosi digital melalui TikTok terbukti efektif, tetapi keberhasilannya bergantung pada konsistensi konten, pemanfaatan fitur platform, serta adaptasi terhadap perilaku konsumen.
Co-Authors Al Fatah, Rayya Antinah Latif, Antinah Arianti, Qotrunnada Maghfirah Asgawanti, Eka Desy Damayanti, Dyah Ayu Dwilanisusantya, Carrisa Jati, Dimas Kuncoro Mufidah, Lina Nofiandri Setyasmara, Nofiandri Nurhasanah, Yeni Permana, Tubagus Rasyid Pinandoyo, Dimas Bayu Swastono Putro Pirastyo Yayah Nurasiah