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All Journal LETS: Journal of Linguistics and English Teaching Studies Journal of Mechanical Design and Testing (JMDT) Indonesian Journal of EFL and Linguistics DIKTUM: JURNAL SYARIAH DAN HUKUM Jurnal Intelek Dan Cendikiawan Nusantara
Ahmad, Yusuf
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Humanities Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences Other

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Discourse Analysis of Language Used in the Advertisiments of VIJU Company in Social Media Handles Ahmad, Yusuf; Aliyu, Muhammad Mukhtar
LETS: Journal of Linguistics and English Teaching Studies Vol. 4 No. 2 (2023): LETS: Journal of Linguistics and English Teaching Studies
Publisher : STAIN Majene

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46870/lets.v4i2.517

Abstract

Advertisement plays a vital role in business activities and in recent years, social media has become most popularly platform of advertising product using varieties of styles. Therefore, this study examines the adverts of Viju Company in social media handles using a qualitative approach. Data for the study were collected from four adverts in Viju social media handles from 2017 to 2022.  The data were analyzed based on graphological, phonetic, lexical, grammar and syntactic features. The findings reveal five colors used by Viju Company: Blue used in background to out shadow other features, red was used in the presentation of text to symbolize passion and energy, brown and milk were used in the bottle design of the advert to symbolize the color of the product, and white is used in the presentation of logo to symbolizes purity and wholesomeness. Then yellow is used to show the taste of the product. In addition, the findings reveal graphological features of the adverts: boldness, italics, and capitalization which are used as foregrounding. The study also reveals two phonetic features of the adverts: alliteration to create good emotional sound and assonance to achieve ‘remembrance’ effect. Additionally, the study observed four lexical features employed by Viju; Metonymy giving generality to the product, Euphemism and Hyperbole to target people’s mind, to increase shock, novelty, appearance or illustrative consequences. Metaphor is used to show the quality of the product. Furthermore, grammatical features: noun, verb and adjectives are used to complement the name and function of the product. Finally, for syntactic features, the study observed that only simple sentence was used in the Viju adverts. The paper highlights some implications and makes suggestions for further studies.
Studi Sifat Keterbasahan pada Material Slumpring Bambu dengan Metode Pengukuran Sudut Kontak Permukaan Ahmad, Yusuf; Kusumaningtyas, Indraswari; Parikesit, Gea Oswah Fatah
Journal of Mechanical Design and Testing Vol 6, No 1 (2024): Articles
Publisher : Department of Mechanical and Industrial Engineering

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jmdt.97743

Abstract

Slumpring merupakan istilah dalam Bahasa Jawa untuk pelepah yang menyelubungi ruas batang bambu. Salah satu pemanfaatan slumpring ini ditemukan pada alat musik bundengan. Sebelum dimainkan oleh musisi, biasanya bundengan dilakukan proses perendaman untuk menghasilkan bunyi yang enak didengar. Selain itu zaman dahulu bundengan ini juga dimanfaatkan sebagai tudung pelindung hujan oleh penggembala bebek. Hal ini membuat interaksi slumpring dan air terlihat unik. Dari informasi tersebut menimbulkan sebuah dugaan bahwa slumpring memiliki dua sifat keterbasahan yaitu hidrofilik berdasarkan perlakuan oleh musisi terhadap bundengandanhidrofobik berdasarkan pemanfaatan bundengan oleh penggembala bebek. Penelitian ini bertujuan untuk memastikan dugaan tersebut dengan menganalisis sudut kontak pada dinding luar dan dinding dalam slumpring. Tidak hanya itu, penelitian ini juga mengukur sudut kontak yang terjadi pada area tengah dan tepi slumpring. Penelitian ini menggunakan peralatan sederhana dan telepon cerdas untuk merekam citra sudut kontak. Analisis citra yang dilakukan menggunakan bantuan perangkat lunak ImageJ. Hasilnya kedua dinding dengan masing-masing sisinya ternyata memiliki sifat hidrofilik. Sudut kontak dinding luar area tengah dan tepi bernilai 60,4±8,4° dan 60,7±12,4° sedangkan sudut kontak dinding dalam area tengah dan tepi bernilai 42,1±9,7° dan 47,5±1,2°.
Law Enforcement in the Financial Sector in Indonesia and United Kingdom: A Sadd al-Dharai’ Approach to Regulation and Oversight Kholil, Suparman; Sunaryo, Oyo; Khosiah, Siah; Ahmad, Yusuf
DIKTUM: Jurnal Syariah dan Hukum Vol 23 No 1 (2025): DIKTUM: Jurnal Syariah dan Hukum
Publisher : Fakultas Syariah dan Hukum Islam Institut Agama Islam Negeri (IAIN) Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35905/diktum.v23i1.12798

Abstract

The financial sector is crucial to economic stability but remains vulnerable to violations such as digital fraud and money laundering. These challenges require robust law enforcement mechanisms grounded in both traditional and modern governance principles. This study aimed to analyze regulatory frameworks, supervisory mechanisms, and preventive governance in Indonesia’s financial sector using Sadd al-Dharai’. A qualitative approach with normative juridical methods was employed, focusing on secondary data analysis. The research identified regulatory comprehensiveness, institutional effectiveness, and preventive governance as key dimensions. While Indonesia’s legal frameworks are strong, gaps in addressing technological and global challenges remain. Sadd al-Dharai’ emphasizes proactive measures to mitigate financial risks. Practically, the study recommends updating regulations, enhancing institutional collaboration, and integrating advanced technologies. Theoretically, it highlights the relevance of Islamic principles like Sadd al-Dharai’ in addressing contemporary financial challenges, providing a foundation for future research in preventive governance.
Critical Discourse Analysis of Linguistics and Visual Elements of GIV Soap Advertisements Ahmad, Yusuf; Aliyu, Muhammad Mukhtar
Indonesian Journal of EFL and Linguistics Indonesian Journal of EFL and Linguistics, 10(1), May 2025
Publisher : Pusat Pelatihan, Riset, dan Pembelajaran Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21462/ijefl.v10i1.848

Abstract

Advertising significantly influences consumer perceptions and purchasing behavior through the strategic use of linguistic and visual elements. Despite extensive research on advertising discourse, there remains a gap in understanding how language and imagery are specifically utilized in beauty and skincare product advertisements, particularly on social media. While existing studies have explored general advertising strategies, limited research has examined the interplay between linguistic choices, visual representation, and color psychology in shaping consumer responses within the Nigerian context. This study aims to fill this gap by critically analyzing the linguistic and visual elements in Giv Soap advertisements. The research examines the choice of words, including nouns, verbs, and adjectives, to determine their role in portraying product attributes, effectiveness, and the desired impact on users. It also identifies various phrase structures, such as noun phrases, verb phrases, and adjectival phrases, and their contribution to conveying persuasive messages. Additionally, the study explores the use of colors-blue, white, green, and pink-in these advertisements and their psychological effects on audiences. Findings reveal that Giv Soap advertisements strategically combine language and imagery to appeal to consumers, particularly women, by creating strong mental images and emotional connections with the product. The study highlights how these advertisements subtly influence consumer preferences and purchasing decisions. This research contributes to the broader discourse on advertising by providing insights into how linguistic and visual elements work together to construct persuasive messages. It offers valuable implications for advertisers, marketers, and linguists, particularly within the beauty industry.
Perancangan UI/UX Aplikasi Berbasis Mobile Penggalangan Dana Menggunakan Metode User Centered Design dan Usability Testing Muhammad, Saddam; Adhi Nugroho, Bayu; Ahmad, Yusuf
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 1 No. 5 (2024): OKTOBER-NOVEMBER 2024
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Dengan kemajuan teknologi saat ini, smartphone telah menjadi kebutuhan pokok masyarakat Indonesia. Tercatat di tahun 2023, populasi pengguna internet di Indonesia mencapai 78,19%. Meskipun demikian, banyak aktifitas di luar sana yang masih menggunakan sistem manual padahal aktifitas tersebut bisa dilakukan oleh sistem secara otomatis dan salah satunya adalah penggalangan dana. Dalam konteks penggalangan dana yang semakin populer membuat proses penggalangan dana memakan waktu yang lama dan tidak efisien. Untuk mengatasi permasalahan tersebut, penelitian ini mengambil topik penggalangan dana online dengan metode usability testing dan pendekatan user centered design untuk menciptakan prototype aplikasi penggalangan dana online. Hasil dari penelitian ini nantinya akan menjadi pertimbangan bagi pengembang untuk membuat aplikasi serupa untuk mengatasi lambatnya dan kurangnya efisiensi sistem penggalangan dana di Indonesia saat ini.
Co-Authors Aliyu, Muhammad Mukhtar Bayu Adhi Nugroho Indraswari Kusumaningtyas Kholil, Suparman Khosiah, Siah Muhammad, Saddam Parikesit, Gea Oswah Fatah Sunaryo, Oyo