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An Analysis of Illocutionary Acts in Beauty Product Advertisements in Television Broadcast Saputri, Nurul Intan; Hidayat, Didin Nuruddin; Alek, Alek; Eviyuliwati, Ismalianing
Journal of English Language Teaching and Linguistics Journal of English Language Teaching and Linguistics, 6(1), April 2021
Publisher : Yayasan Visi Intan Permata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21462/jeltl.v6i1.483

Nowadays, advertising is no stranger to the wider community. We can commonly find advertisements through several media such as television, radio, magazines, billboards, and even YouTube. The present study attempts to investigate the type of illocutionary acts used in beauty product advertisement utterances in television broadcasts. The significance is to enrich the literature on speech acts used by advertisers, especially illocutionary acts in beauty products. This research's main data were several advertisements utterances of beauty products, such as shampoo advertisements, cosmetic advertisements, facial wash advertisements, and other related beauty advertisement products. Further, the data were described by a descriptive study.Â In addition, data were gathered by downloading the advertisement from YouTube and taking note the conversation to analyse the utterances used in the advertisements. Furthermore, the data were analysed based on context advertisement utterances in the form of conversations on television broadcast and classified the utterances using the theory proposed by Searle about types of illocutionary act. There are five types of illocutionary by Searle: declarative, representative, expressive, directive, and commissive. Above all, the findings showed that the assertive function dominates in beauty advertisements and commissive is the type rarely used in beauty product advertisements.

The inaugural speech of the Indonesian presidents: Analysing speech acts of Jokowi and SBY inaugural speech Hidayat, Didin Nuruddin; Septiawan, Yudi; Eviyuliwati, Ismalianing; Zulfikar, Teuku; Permana, Sudarya
Englisia: Journal of Language, Education, and Humanities Vol 10, No 1 (2022)
Publisher : Universitas Islam Negeri Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/ej.v10i1.12760

Language plays a significant part in shaping and influencing people’s perspectives on societies and on political sectors, especially in an inaugural speech. Inaugural speech is one of the powerful tools to notify the people of the purposes as a leader. Hence, the researchers aimed to analyze the inaugural speeches of Susilo Bambang Yudhoyono (SBY) in 2004 and Joko Widodo (Jokowi) in 2019 regarding their rhetoric and schematic words in their speeches during their tenure served as the Indonesian President. To uncover their inaugural speeches, the researchers used the theoretical frameworks proposed by Hymes (1974, cited in Eaton, 2019), where he developed the analysis of the connection between a language and a broader feature, such as macro- and micro-linguistics analysis. However, the key purpose of concern still marks a language presenting equality between linguistic and social perspectives. The study revealed that SBY and Jokowi mostly used polite words, a low, moderate voice, and tended to appreciate their rivals when giving their inaugural speeches respectively in 2004 and 2019. The difference in macro and micro-linguistics features assert that these two national figures have different traits even though they are from the same ethnic group, the Javanese. Further, this study suggested some pedagogical implications for English teachers to implement the potential benefits of macro- and micro-linguistics analysis of inaugural speeches for the language classroom. It can bridge a gap between language teaching and practical English use in society.

Enhancing Speaking Skills through English Conversation Content on TikTok: EFL Students’ Practices and Perceptions Sari, Widiya Permata; Agustina, Shafa Amelia; Maharani, Lintang Dwi; Nazarrina, Nazia; Eviyuliwati, Ismalianing; Hidayat, Didin Nuruddin; Zakila Mardatila Ersyad
IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature Vol. 12 No. 2 (2024): IDEAS: Journal on English Language Teaching and Learning, Linguistics and Lite
Publisher : Institut Agama Islam Negeri Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/ideas.v12i2.5181

As a social media platform, TikTok has a lot of features that draw users in and may help students improve their knowledge and foreign language proficiency, especially in speaking. The purpose of the study was to find out how students utilized TikTok's English Conversations content to improve their speaking abilities and how they felt about the platform as a learning tool. A qualitative descriptive approach was employed in the study. Research instruments such as questionnaires and interviews were used to gather data from 13 individuals. Additionally, a thematic and descriptive analysis was used to collect the data. The results of the study revealed that 12 of the 13 participants were frequent TikTok users who utilized the platform for both learning and fun. In addition, 12 respondents said that the English Conversations material on TikTok enhanced their speaking abilities when questioned about the use of the content and its impact on speaking abilities. The study did identify several difficulties that the students had while using TikTok as a learning tool, though, including the fact that they were easily distracted by entertainment material, that the learning information needed to be more visually appealing, and that the length of the content was excessive. In order to facilitate comparisons, future research might benefit from the use of alternative instruments with bigger sample numbers. These studies may provide additional theories to evaluate if the results support the conclusions of the present inquiry.

The inaugural speech of the Indonesian presidents: Analysing speech acts of Jokowi and SBY inaugural speech Hidayat, Didin Nuruddin; Septiawan, Yudi; Eviyuliwati, Ismalianing; Zulfikar, Teuku; Permana, Sudarya
Englisia Journal Vol 10 No 1 (2022)
Publisher : Universitas Islam Negeri Ar-Raniry Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/ej.v10i1.12760

Language plays a significant part in shaping and influencing people’s perspectives on societies and on political sectors, especially in an inaugural speech. Inaugural speech is one of the powerful tools to notify the people of the purposes as a leader. Hence, the researchers aimed to analyze the inaugural speeches of Susilo Bambang Yudhoyono (SBY) in 2004 and Joko Widodo (Jokowi) in 2019 regarding their rhetoric and schematic words in their speeches during their tenure served as the Indonesian President. To uncover their inaugural speeches, the researchers used the theoretical frameworks proposed by Hymes (1974, cited in Eaton, 2019), where he developed the analysis of the connection between a language and a broader feature, such as macro- and micro-linguistics analysis. However, the key purpose of concern still marks a language presenting equality between linguistic and social perspectives. The study revealed that SBY and Jokowi mostly used polite words, a low, moderate voice, and tended to appreciate their rivals when giving their inaugural speeches respectively in 2004 and 2019. The difference in macro and micro-linguistics features assert that these two national figures have different traits even though they are from the same ethnic group, the Javanese. Further, this study suggested some pedagogical implications for English teachers to implement the potential benefits of macro- and micro-linguistics analysis of inaugural speeches for the language classroom. It can bridge a gap between language teaching and practical English use in society.

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