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All Journal JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK GANEC SWARA JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Geodika: Jurnal Kajian Ilmu dan Pendidikan Geografi SOLID Business Management
Agus Marjan Saputra
Mataram University Of Technology, Mataram, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Transportation

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PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN DI ARTSHOP PATUH DESA SUKARARA LOMBOK TENGAH Agustina, Fitria Ika; Saputra, Agus Marjan; Indranopa, Rian; Ilhami, Danuar
SOLID Vol 15, No 2 (2025)
Publisher : Universitas Teknologi Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35200/solid.v15i2.758

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan dan promosi terhadap keputusan pembelian konsumen di Artshop Patuh, Desa Sukarara, Lombok Tengah. Pendekatan yang digunakan adalah kuantitatif deskriptif, dengan populasi wisatawan domestik yang pernah berkunjung dan melakukan pembelian. Jumlah sampel ditentukan dengan rumus Lemeshow sebanyak 95 responden. Pengumpulan data dilakukan melalui kuesioner tertutup dengan skala Likert. Data dianalisis menggunakan regresi linier berganda dengan bantuan SPSS, setelah melalui uji validitas, reliabilitas, serta asumsi klasik (normalitas, multikolinearitas, dan heteroskedastisitas). Hasil penelitian menunjukkan bahwa kualitas pelayanan berpengaruh signifikan terhadap keputusan pembelian (β = 0,510; p < 0,001), sementara promosi tidak berpengaruh signifikan (β = -0,093; p = 0,561). Secara simultan, kedua variabel juga tidak berpengaruh signifikan terhadap keputusan pembelian (F = 0,732; p = 0,484). Penelitian ini menyarankan agar Artshop Patuh lebih memprioritaskan peningkatan kualitas layanan daripada promosi, dan melakukan evaluasi strategi promosi agar lebih tepat sasaran.
The Effect of Competence and Work Motivation on work Satisfaction and Its Effect on Village Apparatus Performance (Study of Village Apparatus in Sakra District, East Lombok Regency) Syahruddin, Syahruddin; Saputra, Agus Marjan; Hidayati, Dwi Nur; Ahyat, Muhammad
Jurnal Ilmiah Sumber Daya Manusia Vol 6 No 1 (2022): SEPTEMBER, JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JJSDM.v6i1.15739

Abstract

The purpose of this study was to determine and analyze the effect of Competence and Work Motivation on work Satisfaction and their influence on Village Apparatus Performance in Sakra District, East Lombok Regency. The type of research used was explanatory research, because in this study it highlighted the relationship between research variables and tests hypotheses. The populations of this study were 72 village officials in Sakra District, East Lombok Regency. While the sample in this study was a saturated sample or take all members of the population. This was because the research conducted in this study was a census study where this method applied if the population members are relatively small or easily accessible. Data was collected by distributing questionnaires to Village Apparatus in Sakra District, East Lombok Regency. The data analysis technique used in this study was a two-stage regression technique. The results of this study indicated that competence and work motivation have a positive effect on work satisfaction. Likewise, work satisfaction had a positive effect on the performance of Village Apparatus in Sakra District, East Lombok Regency.
Co-Authors AFRIWAN, OKKY Agus Hermanto Agustina, Fitria ika Ahyat, Muhammad Amiruddin Kalbuadi Dwi Nur Hidayati Hidayati, Dwi Nur Hudairi, Ahmad Husnul Adawiyah Ilhami, Danuar MUH. KABUL, LALU Muhammad Ahyat Muhammad Habibullah Aminy Rian Indranopa Sahar Sahar, Sahar Samsahudi Saniah, Eluiz Yansirus Subhani, Armin - Syahruddin Syahruddin Syahruddin Syahruddin Tuti Mutia