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All Journal Berita Kedokteran Masyarakat Jurnal Kesehatan
Putra, Abdi Setya
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Nursing Public Health

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The effects of product, price, promotion, and place on patient satisfaction: a study in inpatient care of a regional public hospital in West Sumatra Putra, Raihandi; Bachtiar, Hafni; Putra, Abdi Setya; Daryus, Asyari
BKM Public Health and Community Medicine Vol 37 No 02 (2021)
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/bkm.v37i2.2320

Abstract

Purpose: As a consumer, people always want something to satisfy themself whether in goods or services. Hospitals always try to give consumers the best services. To improve consumer satisfaction, hospital managers apply product, price, promotion, and place. This research aims to study the relationship between product, price, promotion, and place with the satisfaction of ward patients in Arosuka Hospital. Method: This study used purposive sampling of 106 inpatients of Arosuka Hospital. Results: The results are on variable of product, p = 0.027, variable of price with p = 1.00, variable of promotion with p = 1.00, and variable of place with p = 0.08. From all variables, the product has the strongest relationship to the satisfaction of ward patients in RSUD Arosuka with p= 0.021. Conclusion: Product is the only variable that has a relationship with inpatient satisfaction in Arosuka Hospital. The product has the strongest relationship to inpatient satisfaction in RSUD Arosuka.
An Analysis of the Promotional Strategy at RSIA Fadhila Batusangkar Nerissa, Nidianti; Yeni, Yulia Hendri; Putra, Abdi Setya
Jurnal Kesehatan - STIKes Prima Nusantara Vol 14 No 3 (2023): Jurnal Kesehatan
Publisher : LPPM Universitas Prima Nusantara Bukittinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35730/jk.v14i3.1135

Abstract

Background: According to the 2016 Indonesia Health Profile, the quantity of hospitals in Indonesia experienced growth between 2013 and 2016. The quantity of hospitals witnessed a rise from 2,228 in 2013 to 2,601 in 2016. As of 2016, Indonesia had a total of 555 Special Hospitals and 2,046 General Hospitals operating within its hospital system. Hospitals in Indonesia undoubtedly face fierce competition; consequently, it is not illogical for hospital administrators to consider marketing strategies in an effort to overcome the obstacles that already exist.Method: The research employed a qualitative methodology, encompassing in-depth interviews, document analysis, and observations conducted at RSIA Fadhila Batusangkar. By employing the triangulation technique and conducting content analysis and data validation, conclusions will be reached.Result: The study's findings indicate that each component of the marketing communication combination yields distinct outcomes. There are low, medium, and high impacts of each of the eight elements on the enthusiasm of the target market. Additionally, the issues that are present in each element are distinct. Every aspect is beset with challenges, commencing with subpar human resources that lacks development and training, supporting facilities for mobilization, and materials for producing promotional content; the dissemination of promotional media continues to be limited in scope and lacks a comprehensive evaluation system; and so forth. The hospital must implement both short-term and long-term solutions, including enhancing its human resources and implementing promotional support recommendations.
Co-Authors Asyari Daryus, Asyari Hafni Bachtiar Nerissa, Nidianti Putra, Raihandi Yulia Hendri Yeni