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All Journal Society: Jurnal Pengabdian Masyarakat Philosophiamundi : Journal of Global Humanistic Studies Jurnal Honai
Utama, Jenny Yudha
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Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Empowerment of Women-Led MSMEs in Mojokerto through Artificial Intelligence Training to Improve Product Marketing Communication Skills Dewi, Ratnainingrum Zusyana; Ningsih, Masnia; Utama, Jenny Yudha
Society : Jurnal Pengabdian Masyarakat Vol 4, No 4 (2025): Juli
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/jpm.v4i4.613

Abstract

This community service initiative aims to empower women-managed Micro, Small, and Medium Enterprises (MSMEs) in Mojokerto, Indonesia, by improving their digital marketing communication skills through the practical application of Artificial Intelligence (AI) tools. Despite their crucial contribution to the economy, many women entrepreneurs face barriers in adopting digital technologies, which limits their market reach and business growth. Through a collaboration with the Mojokerto Cooperative Office and the Gerakan Majapahit Muda, supported by Microsoft and the Ministry of Digital Communications, the program trained 45 women entrepreneurs using a community-based participatory approach. A tailored three-day AI training module introduced tools such as ChatGPT, Canva, and WhatsApp Bots, followed by a two-month online mentorship. Results showed significant improvements in AI literacy, marketing content quality, customer engagement, and business performance. Notably, social media interactions and online product orders increased, with several entrepreneurs reporting up to 30% sales growth. The program also fostered peer learning and collective support among participants. While challenges such as limited internet access and resistance to technology were encountered, they were mitigated through inclusive teaching strategies. The project demonstrates the transformative potential of AI training in enabling inclusive, sustainable development for women entrepreneurs in semi-urban areas.
Dinamika Peralihan Fungsi Lahan di Wilayah Peri-Urban: Analisis Peran Pemerintah Desa Slempit, Gresik Anggraini, Shinta Devi; Afandi, Ahmad Hasan; Utama, Jenny Yudha
Philosophiamundi Vol. 3 No. 4 (2025): Philosophiamundi August 2025
Publisher : PT. Kreasi Karya Majakata

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Abstract

Penelitian ini bertujuan untuk menganalisis peran pemerintah desa dalam proses peralihan fungsi lahan, faktor pendorong dan hambatan yang memengaruhi, serta dampaknya terhadap masyarakat dan lingkungan, dengan studi kasus di Desa Slempit, Kecamatan Kedamean, Kabupaten Gresik. Metode penelitian yang digunakan adalah kualitatif deskriptif melalui wawancara mendalam, observasi lapangan, dan telaah dokumen kebijakan, yang dianalisis secara tematik. Hasil penelitian menunjukkan bahwa peralihan fungsi lahan di Desa Slempit didorong oleh pertumbuhan penduduk, posisi geografis strategis, peningkatan nilai ekonomi lahan, dorongan pengembang, dan kebijakan tata ruang kabupaten. Pemerintah desa berperan sebagai fasilitator, mediator, dan administrator, namun menghadapi hambatan berupa ketiadaan SOP, keterbatasan kapasitas kelembagaan, minimnya koordinasi lintas pemerintah, tekanan sosial-ekonomi, dan rendahnya kesadaran masyarakat. Dampak peralihan lahan meliputi pergeseran mata pencaharian dari sektor agraris ke non-agraris, hilangnya lahan pertanian produktif, meningkatnya risiko banjir, penurunan kualitas lingkungan, dan berkurangnya keanekaragaman hayati. Temuan ini menegaskan perlunya penguatan regulasi lokal, peningkatan kapasitas aparatur desa, serta pengendalian konversi lahan yang terencana dan partisipatif guna menjaga keseimbangan antara pembangunan ekonomi dan keberlanjutan lingkungan.
DINAMIKA KORUPSI DALAM SISTEM BIROKRASI: STRATEGI SOLUTIF DAN IMPLEMENTASI KEBIJAKAN EFEKTIF Muhaimin, Hikmah; Utama, Jenny Yudha; Afandi, Ahmad Hasan; Alifa, Nur; Rosana, Nunik
Jurnal Honai Vol 4 No 2 (2025): Juni
Publisher : LPPM UNAIM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61578/honai.5.1.8-15

Abstract

Bureaucracy plays an important role in Indonesian government and society, corruption in the public sector is one of the biggest challenges that hinders efforts to create a clean bureaucracy with integrity in Indonesia. The strategy in creating effective policies and eradicating corruption is to integrate preventive, repressive and collaborative approaches. The preventive approach involves anti-corruption education, strengthening integrity values, and increasing transparency in bureaucratic processes through the use of digital technology, such as e-government and online-based information systems. The repressive approach includes firm and non-discriminatory law enforcement, imposing heavy sanctions on perpetrators of corruption, as well as strengthening internal and external supervisory institutions. This article discusses solution and effective strategies that can be implemented to overcome corruption in the public sector with the aim of creating a clean and transparent bureaucracy.
Empowerment of Women-Led MSMEs in Mojokerto through Artificial Intelligence Training to Improve Product Marketing Communication Skills Dewi, Ratnainingrum Zusyana; Ningsih, Masnia; Utama, Jenny Yudha
Society : Jurnal Pengabdian Masyarakat Vol. 4 No. 4 (2025): Juli
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/jpm.v4i4.613

Abstract

This community service initiative aims to empower women-managed Micro, Small, and Medium Enterprises (MSMEs) in Mojokerto, Indonesia, by improving their digital marketing communication skills through the practical application of Artificial Intelligence (AI) tools. Despite their crucial contribution to the economy, many women entrepreneurs face barriers in adopting digital technologies, which limits their market reach and business growth. Through a collaboration with the Mojokerto Cooperative Office and the Gerakan Majapahit Muda, supported by Microsoft and the Ministry of Digital Communications, the program trained 45 women entrepreneurs using a community-based participatory approach. A tailored three-day AI training module introduced tools such as ChatGPT, Canva, and WhatsApp Bots, followed by a two-month online mentorship. Results showed significant improvements in AI literacy, marketing content quality, customer engagement, and business performance. Notably, social media interactions and online product orders increased, with several entrepreneurs reporting up to 30% sales growth. The program also fostered peer learning and collective support among participants. While challenges such as limited internet access and resistance to technology were encountered, they were mitigated through inclusive teaching strategies. The project demonstrates the transformative potential of AI training in enabling inclusive, sustainable development for women entrepreneurs in semi-urban areas.
Co-Authors Ahmad Hasan Afandi, Ahmad Hasan Alifa, Nur Anggraini, Shinta Devi Dewi, Ratnainingrum Zusyana Hikmah Muhaimin Ningsih, Masnia Rosana, Nunik