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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS Indonesian Journal of Islamic Business and Economics (IJIBE)
Sari, Juliani Lisma
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Influence Of Brand Image and Brand Ambassadors On Purchasing Decisions At Tokopedia In Purwakarta Marlina, Ropi; Hidayati, Ashri; Sari, Juliani Lisma; Firmansyah, Muhammad Irfan; Wahyudi, Robby; Novian, Mardani
Indonesian Journal of Islamic Business and Economics (IJIBE) Vol 5 No 2 (2023): IJIBE
Publisher : Islamic Economic Scholar Association and Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.ijibe.2023.5.2.9765

Abstract

Keywords:Brand Image, Brand Ambassador, Purchasing Decision Abstract : This research was conducted with the aim of finding out the influence of brand image and brand ambassadors on purchasing decisions at Tokopedia in Purwakarta. The method used in this research is a descriptive method with a quantitative approach. The sampling technique used a non-probability sampling method with a purposive sampling technique with a total of 97 respondents. The data analysis used in this research is multiple linear regression analysis using IBM SPSS 25. The results of this research show that: 1) Brand Image has a positive and significant effect on purchasing decisions at Tokopedia; 2) Brand Ambassadors have a positive and significant influence on purchasing decisions at Tokopedia; 3) Brand Image and Brand Ambassador simultaneously influence purchasing decisions. Brand Image and Brand Ambassador have an influence of 78.
Analisis Pengaruh Net Premium Growth Ratio, Solvency Margin Ratio, Underwriting Ratio, dan Investment Yield Ratio Terhadap Return On Equity Sari, Juliani Lisma; Alfiyah, Nasya; Siregar, Vita Evelini Handayani; Mardan, Novian i
Eqien - Jurnal Ekonomi dan Bisnis Vol 13 No 02 (2024): Eqien Journal Of Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v13i02.1786

Abstract

This research is a study conducted to analyze the effect of the Net Premium Growth Ratio, Solvency Margin Ratio, Underwriting Ratio, and Investment Yield Ratio on Return on Equity in General Insurance Companies Registered in the Indonesian Insurance Directory for the 2018-2022 period. This study uses a quantitative approach with secondary data sources obtained from company financial reports issued by each company. The sampling technique in this study was to use purposive sampling so that 20 companies were selected based on the sample criteria. This research is a quantitative research using panel data regression analysis method with the help of eviews 10. The results showed that the Net Premium Growth Ratio and Underwriting Ratio had no and significant effect on Return on Equity, Solvency Margin Ratio and Investment Yield Ratio had a significant negative effect on Return on Equity.
Co-Authors Alfiyah, Nasya Firmansyah, Muhammad Irfan Hidayati, Ashri Mardan, Novian i Novian, Mardani Ropi Marlina Siregar, Vita Evelini Handayani Wahyudi, Robby