Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
P-Index
This Author published in this journals
All Journal Jurnal Dimensi Jurnal Teknik Industri Terintegrasi (JUTIN) Indonesian Journal of Islamic Business and Economics (IJIBE)
Firmansyah, Muhammad Irfan
Unknown Affiliation
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
The Influence Of Brand Image and Brand Ambassadors On Purchasing Decisions At Tokopedia In Purwakarta Marlina, Ropi; Hidayati, Ashri; Sari, Juliani Lisma; Firmansyah, Muhammad Irfan; Wahyudi, Robby; Novian, Mardani
Indonesian Journal of Islamic Business and Economics (IJIBE) Vol 5 No 2 (2023): IJIBE
Publisher : Islamic Economic Scholar Association and Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.ijibe.2023.5.2.9765

Abstract

Keywords:Brand Image, Brand Ambassador, Purchasing Decision Abstract : This research was conducted with the aim of finding out the influence of brand image and brand ambassadors on purchasing decisions at Tokopedia in Purwakarta. The method used in this research is a descriptive method with a quantitative approach. The sampling technique used a non-probability sampling method with a purposive sampling technique with a total of 97 respondents. The data analysis used in this research is multiple linear regression analysis using IBM SPSS 25. The results of this research show that: 1) Brand Image has a positive and significant effect on purchasing decisions at Tokopedia; 2) Brand Ambassadors have a positive and significant influence on purchasing decisions at Tokopedia; 3) Brand Image and Brand Ambassador simultaneously influence purchasing decisions. Brand Image and Brand Ambassador have an influence of 78.
ANALISIS HARGA, KEPUASAN DAN KUALITAS PRODUK TERHADAP PERILAKU KONSUMEN Susilo, Joko Hadi; Alfiyana, Siti; Firmansyah, Muhammad Irfan
JURNAL DIMENSI Vol 12, No 3 (2023): JURNAL DIMENSI (NOVEMBER 2023)
Publisher : Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/dms.v12i3.5689

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh harga, kepuasan konsumen dan kualitas produk terhadap keputusan pembelian, Perilaku konsumen adalah sebagai kegiatan individu yang secara langsung terlibat dalam mendapatkan dan menggunakan barang-narang dan jasa termasuk di dalamnya proses pengambilan keputusan dan persiapan penentu kegiatan-kegiatan tersebut. Keputusan pembelian merupakan sikap seseorang untuk membeli atau menggunakan suatu produk baik berupa Brang atau jasa yang telah di yakini akan memuaskan dirinya dan kesediaan menanggung resiko yang mungkin ditimbulkannya. Metode penelitian ini dilakukan dengan pendekatan analisis kuantitatif deskriptif dengan jumlah sampel pengamatan 100 sampel yang terdiri dari seluruh generasi muda di Kabupaten Bojonegoro. Berdasarkan hasil analisis data dan pengujian hipotesis yang dilakukan dalam penelitian ini dapat disimpulkan bahwa harga secara parsial tidak mempunyai pengaruh yang signifikan terhadap keputusan pembelian akan tetapi secara simultan berpengaruh signifikan dan postif terhadap keputusan pembelian. Kepuasan konsumen secara parsial dan simultan mempunyai pengaruh yang signifikan dan positif terhadap keputusan pembelian. Kualitas produk secara parsial dan simultan berpengaruh signifikan dan positif terhadap keputusan pembelian.
Pengendalian Persediaan Bahan Baku Terhadap Kelancaran Proses Produksi Pada UD Tiga Berlian Dengan Metode Material Requirement Planning Firmansyah, Muhammad Irfan; Sumarsono, Sumarsono
Jurnal Teknik Industri Terintegrasi (JUTIN) Vol. 9 No. 1 (2026): January
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jutin.v9i1.53985

Abstract

UD Tiga Berlian is a company engaged in the food industry.Based on sales data, the Decomposition method is the best forecasting method because it has the lowest MAPE, MAD and MSD values. Therefore, researchers can conclude that sales for the last 12 months, namely January to December 2025, were 12723, 10006, 11703, 10708, 13219, 12723, 10006, 11703,10708, 13219, 12723,10006 kg. The final process to obtain raw material requirement data is to create an MRP report using the EOQ technique. In 2025, namely in brown sugar material, a total of 48,583 kg is needed, sago flour requires 53,823 kg, wheat flour requires 27,049 kg, salt 693 kg, shrimp 2,786 kg, fish 6,819 kg. This report is a comprehensive report on the optimal raw material requirements for petis products. With this MRP method, the company can provide raw materials
Co-Authors Alfiyana, Siti Hidayati, Ashri Novian, Mardani Ropi Marlina Sari, Juliani Lisma Sumarsono Sumarsono Susilo, Joko Hadi Wahyudi, Robby