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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS Indonesian Journal of Islamic Business and Economics (IJIBE) Jurnal Paradigma Akuntansi Jurnal Rekayasa Lampung (JRL) Jurnal Pendidikan Indonesia (Japendi)
Wahyudi, Robby
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Religion Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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The Influence Of Brand Image and Brand Ambassadors On Purchasing Decisions At Tokopedia In Purwakarta Marlina, Ropi; Hidayati, Ashri; Sari, Juliani Lisma; Firmansyah, Muhammad Irfan; Wahyudi, Robby; Novian, Mardani
Indonesian Journal of Islamic Business and Economics (IJIBE) Vol 5 No 2 (2023): IJIBE
Publisher : Islamic Economic Scholar Association and Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.ijibe.2023.5.2.9765

Abstract

Keywords:Brand Image, Brand Ambassador, Purchasing Decision Abstract : This research was conducted with the aim of finding out the influence of brand image and brand ambassadors on purchasing decisions at Tokopedia in Purwakarta. The method used in this research is a descriptive method with a quantitative approach. The sampling technique used a non-probability sampling method with a purposive sampling technique with a total of 97 respondents. The data analysis used in this research is multiple linear regression analysis using IBM SPSS 25. The results of this research show that: 1) Brand Image has a positive and significant effect on purchasing decisions at Tokopedia; 2) Brand Ambassadors have a positive and significant influence on purchasing decisions at Tokopedia; 3) Brand Image and Brand Ambassador simultaneously influence purchasing decisions. Brand Image and Brand Ambassador have an influence of 78.
BRAND IMAGE DAN BRAND PERSONALITY SERTA PENGARUHNYA TERHADAP BRAND LOYALTY PADA PRODUK PIKOPI DI PURWAKARTA Kusumadewi, Ade Nurhayati Kusumadewi Nurhayati; Risma Ismawanti, Nurul; Mawardi, Amna; Wahyudi, Robby
Eqien - Jurnal Ekonomi dan Bisnis Vol 14 No 03 (2025): Journal Of Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v14i03.2228

Abstract

This study aims to determine the influence of brand image and brand personality on brand loyalty in Pikopi products in Purwakarta. Using a quantitative approach, data were collected from 97 respondents through a non-probability sampling technique. The data were analyzed using multiple linear regression, t-test, F-test, and the coefficient of determination (R²) with the help of IBM SPSS 25. The results show that both brand image and brand personality have a positive and significant partial effect on brand loyalty. Simultaneously, these independent variables also have a significant effect, with an F value of 70.961 and a significance level of 0.000. The R square value of 0.602 indicates that 60.2% of the variation in brand loyalty can be explained by brand image and brand personality. In conclusion, brand image and brand personality play a crucial role in building consumer loyalty toward Pikopi products in Purwakarta
SETTINGSANALISIS BIBLIOMETRIK TERHADAP TREN PENELITIAN SISTEM REKOMENDASI PRODUK E-COMMERCE BERBASIS COLLABORATIVE FILTERING DAN KONTRIBUSINYA BAGI INDONESIA Wahyudi, Robby
Jurnal Rekayasa Lampung Vol. 4 No. 3 (2025)
Publisher : Fakultas Teknik Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jrl.v4i3.73

Abstract

Collaborative Filtering merupakan metode yang umum dimanfaatkan dalam pengembangan sistem rekomendasi pada platform e-commerce. Penelitian ini bertujuan untuk mengetahui tren penulisan artikel penggunaan Collaborative Filtering dalam sistem rekomendasi e-commerce, tren artikel yang memiliki jumlah sitasi terbanyak, negara asal jurnal, dan pemetaan dalam mencari tren publikasi ilmiah internasional dengan pangkalan data Scopus. Metode yang digunakan adalah analisis bibliometrik. Penggunaan Collaborative Filtering dalam sistem rekomendasi e-commerce mengalami peningkatan selama periode 2015-2025, dengan fokus yang semakin berkembang dan mengarah pada pemanfaatan teknologi deep learning dan kecerdasan buatan (artificial intelligence). Negara-negara seperti India dan China mendominasi publikasi, sementara kontribusi Indonesia masih terbatas namun menyimpan potensi besar. Penelitian ini diharapkan dapat menjadi landasan strategis bagi peneliti dan pelaku industri di Indonesia dalam merancang sistem rekomendasi yang sesuai dan mampu bersaing, untuk memperkuat perkembangan e-commerce di tingkat nasional.
Can Scanning Technique and Mastery of The Vocabulary Affect Students’ Reading Proficiency? (Case Study at Junior Secondary School in Purwakarta) Wahyudi, Robby
Jurnal Pendidikan Indonesia Vol. 5 No. 8 (2024): Jurnal Pendidikan Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/japendi.v5i8.3282

Abstract

The objective for this article is for understanding whether the scanning technique and mastery of the vocabulary can affect students’ reading proficiency at Junior Secondary School in Purwakarta. Research methodology used was experiment. Samples were taken with random technique from 40 students; half of them were in conventional group/class and the rest were in the experiment group/class. From the outcome, it is concluded that scanning, as one of the methods taught in reading comprehension, could affect the students’ proficiency as well as the mastery of vocabulary. However, when the variables are combined, it was concluded that they could not affect the proficiency significantly. Since most exams of the English lesson in school use reading comprehension, teaching technique in understanding text such as scanning needs to be taught for the students to do the tests efficiently for the time given is limited. Hopefully, with the improvement of the vocabulary mastery, students can reach their competency in reading proficiency.
PENGARUH LEVERAGE, LIQUIDITY RATIO, FIRM SIZE, ACTIVITY RATIO TERHADAP PERTUMBUHAN LABA PADA PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BURSA EFEK INDONESIA (BEI) PERIODE 2017-2019 Wahyudi, Robby; Viriany, Viriany
Jurnal Paradigma Akuntansi Vol. 6 No. 1 (2024): januari 2024
Publisher : Fakultas Ekonomi, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jpa.v6i1.28729

Abstract

The purpose of this study is to obtain empirical evidence regarding the effect of liquidity ratio, leverage, firm size and activity ratio on profit growth in manufacturing companies listed on the Indonesia Stock Exchange (IDX) for the 2017-2019 period. This study uses 15 samples and 45 data from manufacturing sector companies which were selected by purposive sampling method. The data in this study were inputted and calculated using the Microsoft Excel program and processed using the Eviews 12 program. The results of this study indicate that simultaneously liquidity ratio, leverage, firm size and activity ratio have a significant effect on profit growth. While partially the firm's liquidity ratio, firm size and activity ratio have no effect on profit growth. However, the leverage variables have an effect on profit growth.
Co-Authors Amna Mawardi Firmansyah, Muhammad Irfan Henny Wirianata, Viriany, Hidayati, Ashri Kusumadewi, Ade Nurhayati Kusumadewi Nurhayati Novian, Mardani Risma Ismawanti, Nurul Ropi Marlina Sari, Juliani Lisma