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All Journal Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) BJRM (Bongaya Journal of Research in Management) Journal of Management - Small and Medium Enterprises (SME's) Benefit: Jurnal Manajemen dan Bisnis
Albar, Elyas
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Pengaruh Viral Marketing, Turbo Marketing Melalui Trust Terhadap Repurchasing Decision Pengguna Tokopedia Rusni, Rusni; Tahir, Bungatang; Jabir, Muh; Albar, Elyas; Umar Data, Muhammad
Benefit: Jurnal Manajemen dan Bisnis Vol. 8 No. 1 (2023): Benefit : Volume 8 Juni No 1 tahun 2023
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v8i1.1227

Abstract

This paper analyzes the effect of Viral Marketing and Turbo Marketing on Repurchasing Decisions both directly and indirectly through Trust as mediating variable. The research respondents were 376 college students who had ever made online transaction in Tokopedia. Questionnaire was used to acquire the data to be analyzed by SmartPLS 3.0. Results of this research indicate that Viral Marketing does not have effect on  Repurchasing Decision. Meanwhile, Turbo Marketing has a significant positive effect on Repurchasing Decision. As a mediating variabel, Trust is a weak mediator in the effect of Viral Marketing on Repurchasing Decision, but it is a strong mediator in the effect of Turbo Marketing on Repurchasing Decision.  
PENINGKATAN KINERJA UMKM MELALUI KEPRIBADIAN DAN STRATEGI PEMASARAN DIMODERASI OLEH PENGGUNAAN TEKNOLOGI INFORMASI DITENGAH BADAI COVID-19 Albar, Elyas; Munaing, Munaing; Aswar, Aswar
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 10, No 1 (2023): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v10i1.3889

Abstract

The aim of the study is to determine the contribution of personality and marketing strategies in improving THE performance of MSMEs, both directly and moderated by the Use of Information Technology. Quantifiative research method of an exploitatory approach where the variables of Personality, Marketing Strategy, Technology Use and MSME Performance. The population is MSMEs in Makassar, a sample of respondents of 100 MSME actors in the city of Makassar and a random sampling technique. Data collection by disseminating questionnaires, observations and documentation. Research questionnaire with Liker Scale tested for validity and reability.  Hypothesis testing was carried out using the Sem-PLS (partial least square) analysis technique. The results of this study show that the personality and marketing strategy variables have a positive and significant effect on the performance of MSME actors. Personality and Marketing Strategy have a positive and significant effect on the performance of MSMEs moderated by the use of Information Technology
The Relationship Between Employee Satisfaction Levels, Financial Compensation and Employee Empowerment Suseno Hadi Purnomo; Muhammad Faisal Arief; Albar, Elyas
BJRM (Bongaya Journal of Research in Management) Vol. 9 No. 1 (2026): BJRM (Bongaya Journal of Research in Management)
Publisher : LPPM STIEM BONGAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37888/bjrm.v9i1.943

Abstract

This research aims to find out and prove how much influence financial compensation and employee empowerment have on job satisfaction at the South Sulawesi Province BKKBN Agency. This type of research is quantitative. The population in this study were all employees of the South Sulawesi Province BKKBN Agency. Meanwhile, the sample was taken using population research with a total of 71 respondents. The sampling technique was carried out based on population research. The types of data used in this research are primary data and secondary data. The data analysis technique uses multiple regression analysis techniques using SPSS. The results of this research show that Financial Compensation and Employee Empowerment simultaneously do not have a significant effect on Job Satisfaction, Financial Compensation has a positive but not significant effect on Job Satisfaction, Employee Empowerment has a positive but not significant effect on Job Satisfaction. Job satisfaction.
FINANCIAL LITERACY AND FINANCIAL ATTITUDE IN PREDICTING FINANCIAL MANAGEMENT PERFORMANCE: EVIDENCE FROM EMPLOYEES OF PT BANK SULSELBAR MAKASSAR Data, Muhammad Umar; Alifya, Nurul; Albar, Elyas
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 1 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i1.27683

Abstract

This study aims to examine the effect of financial literacy and financial attitude on financial management performance among employees of PT Bank Sulselbar in Makassar. The research adopts a quantitative approach using a survey method, with data collected through questionnaires distributed to employees. The collected data were analyzed using multiple linear regression. The results indicate that financial literacy does not significantly influence financial management performance. Similarly, financial attitude also does not show a significant effect on financial management performance. When examined simultaneously, financial literacy and financial attitude together do not significantly affect financial management performance. These findings suggest that financial knowledge and attitudes alone are not sufficient to explain variations in individuals’ financial management performance. Other factors, such as financial behavior, income level, and financial discipline, may play a more important role in shaping effective financial management practices among employees. Keywords: Financial Literacy; Financial Attitude; Financial Management Performance
Co-Authors Alifya, Nurul Aswar Aswar Bungatang Bungatang Data, Muhammad Umar Jabir, Muh Muhammad Faisal Arief Munaing, Munaing Rusni Rusni, Rusni Suseno Hadi Purnomo Umar Data, Muhammad