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All Journal Journal of Artificial Intelligence and Digital Business Benefit: Jurnal Manajemen dan Bisnis
Umar Data, Muhammad
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering

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Efek Pengalaman Magang, Soft Skill Dan Motivasi Bekerja Terhadap Kesiapan Kerja Mahasiswa Dalam Memasuki Dunia Kerja Azhar, Rian; Basir, Zulkarnain; Umar Data, Muhammad
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.918

Abstract

Penelitian ini bertujuan untuk manganalisis dan menguji dampak pengalaman magang, soft skill, dan motivasi kerja terhadap kesiapan kerja mahasiswa dalam memasuki dunia kerja pada Mahasiswa Sekolah Tinggi Ilmu Ekonomi Makassar Bongaya. Pengumpulan data menggunakan data primer pada 163 (populasi) Mahasiswa Program Studi Manajemen Tahun masuk 2021 yang telah mengikuti kegiatan pemagangangan pada beberapa Instansi dan atau Perusahaan di Kota Makassar. Penarikan sampel menggunakan jumlah indikator = 20 x 5 = 100 responden. Pengujian dilakukan dengan menggunakan, uji validitas, uji reliabilitas dan uji asumsi klasik (normalitas, multikolinieritas, hererokedasitas, dan autorelasi serta pengujian linearitas). Hasil analisis regresi linier berganda dengan bantuan software SPSS 27 memberikan bukti bahwa pengalaman magang, soft skill dan motivasi bekerja berpengaruh positif dan signifikan terhadap kesiapan kerja mahasiswa.
Pengaruh Viral Marketing, Turbo Marketing Melalui Trust Terhadap Repurchasing Decision Pengguna Tokopedia Rusni, Rusni; Tahir, Bungatang; Jabir, Muh; Albar, Elyas; Umar Data, Muhammad
Benefit: Jurnal Manajemen dan Bisnis Vol. 8 No. 1 (2023): Benefit : Volume 8 Juni No 1 tahun 2023
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v8i1.1227

Abstract

This paper analyzes the effect of Viral Marketing and Turbo Marketing on Repurchasing Decisions both directly and indirectly through Trust as mediating variable. The research respondents were 376 college students who had ever made online transaction in Tokopedia. Questionnaire was used to acquire the data to be analyzed by SmartPLS 3.0. Results of this research indicate that Viral Marketing does not have effect on  Repurchasing Decision. Meanwhile, Turbo Marketing has a significant positive effect on Repurchasing Decision. As a mediating variabel, Trust is a weak mediator in the effect of Viral Marketing on Repurchasing Decision, but it is a strong mediator in the effect of Turbo Marketing on Repurchasing Decision.  
Co-Authors Albar, Elyas Azhar, Rian Basir, Zulkarnain Bungatang Bungatang Jabir, Muh Rusni Rusni, Rusni