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All Journal Jurnal Mirai Management Phinisi Integration Review Linguistics and Elt Journal Qalam: Jurnal Ilmu Kependidikan YUME : Journal of Management Jurnal Ekonomika Jurnal Onoma: Pendidikan, Bahasa, dan Sastra Jurnal Akuntansi LOSARI: Jurnal Pengabdian Kepada Masyarakat Golden Ratio of Marketing and Applied Psychology of Business Abdimas Langkanae Journal of Training and Community Service Adpertisi Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri Journal of Artificial Intelligence and Digital Business Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat dan Riset Pendidikan Advances: Jurnal Ekonomi & Bisnis Jurnal Vokatif: Pendidikan Bahasa, Kebahasaan, dan Sastra Celebes Journal of Community Services Jurnal Hasil-Hasil Pengabdian dan Pemberdayaan Masyarakat (JHP2M) Insan Cita Bongaya Research Journal SMART: Jurnal Pengabdian Kepada Masyarakat Macca: Science-Edu Journal Jurnal Ilmiah Bongaya (JIB) Benefit: Jurnal Manajemen dan Bisnis
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Sekolah Tinggi Ilmu Ekonomi Makassar (STIEM) Bongaya, Makassar
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Pengaruh Tingkat Literasi Keuangan Dan Pembelajaran Di Perguruan Tinggi Terhadap Perilaku Keuangan Mahasiswa Agung, Eka Adnan; Oktarina, Harti; Bungatang, Bungatang
Phinisi Integration Review Volume 4 Nomor 1 Tahun 2021
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pir.v4i1.19402

Abstract

This study aims to determine the effect of financial literacy and learning in higher education on the financial behavior of students in the Economic Education STKIP Indonesian development, both partially and simultaneously. This study uses a quantitative approach. The population in this study were students of the Economic Education STKIP Indonesian Development. The sampling technique in this study used the Slovin formula so that the sample was 122 students. The method of collecting data using a questionnaire. Before the questionnaire is distributed first and the test results state the questionnaire is valid and reliable. The data analysis technique used is multiple regression techniques. The simultaneous test results show that Financial Literacy and Learning in Higher Education have a significant effect on the Financial Behavior of Economic Education Students of STKIP Pembangunan Indonesia. The partial test results show that: 1) Financial literacy affects financial behavior with a sig. 0.026 <alpha value (0.05); 2) Learning in Higher Education affects Financial Behavior with a sig value of 0.000 <alpha value of 0.05. The results of the coefficient of determination test show that financial behavior is explained by the variables of financial literacy and learning by 25.5% and 74.5% by other variables.
Pengaruh Kepribadian, Pengetahuan dan Lingkungan Terhadap Kinerja Usaha Bungatang Bungatang; Nourhalima Nourhalima
Jurnal Mirai Management Vol 5, No 2 (2020)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v5i2.1036

Abstract

Penelitian ini bertujuan untuk menguji dan mengkaji pengaruh dari kepribadian, pengetahuan dan lingkungan terhadap kinerja usaha. Pengumpulan data penelitian ini dilakukan dengan menyebar kuesioner kepada 65 usaha sablon di Kota Makassar. Data dalam penelitian yang berhasil dikumpulkan akan dianalisis menggunakan metode regresi berganda dengan beberapa tahapan analisis seperti uji validitas, reliabilitas, uji liniearitas, uji normalitas. hipotesis yang diajukan dalam studi ini akan dibuktikan dengan melihat hasil uji koefisien determinasi, uji simultan (uji-f) dan uji parsial (uji-t). Hasil uji hipotesis dengan menggunakan analisis regresi linear berganda menunjukkan bahwa variabel kepribadian (X1), pengetahuan (X2) dan lingkungan wirausaha (X3) secara parsial dan simultan berpengaruh positif dan signifikan terhadap kinerja usaha sablon di Kecamatan Tamalate. Keywords: Kepribadian, Pengetahuan, Lingkungan, Kinerja, Usaha
Mampukah Harga dan Promosi Berbasis Sosial Media Mempengaruhi Mahasiswa dalam Membeli Produk Pakaian? B. Bungatang
Jurnal Ekonomika Vol 5 No 1 (2021): JURNAL EKONOMIKA - FEBRUARI
Publisher : Lembaga Layanan Pendidikan Tinggi (LLDIKTI) Wilayah IX - Sulawesi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37541/ekonomika.v5i1.664

Abstract

Penelitian ini mengananlisis hubungan antara harga dan promosi berbasis sosial media terhadap Minat mahasiswa dalam membeli produk. Data dalam studi ini, dikumpulkan menggunakan kuesioner dengan melibatkan 96 mahasiswa STIEM Bongaya Makassar. Data diuji dengan beberapa tahap pengujian seperti uji validitas, uji reliabilitas, uji normalitas, uji liniearitas, uji multikolinearitas. Hipotesis dalam penelitian ini akan diuji melalui uji statistik deskriptif, uji simultan (uji-f) dan uji parsial (uji-t). Hasil penelitian menunjukkan bahwa harga produk dan promosi sosial media mempunyai pengaruh yang signifikan terhadap keputusan mahasiswa dalam pembelian pakaian. Dari hasil pengujian koefisien regresi maka diperoleh hasil bahwa variabel yang paling dominan berpengaruh terhadap keputusan mahasiswa dalam pembelian pakaian adalah harga produk, alasannya karena memiliki nilai koefisien regresi dan nilai thitung yang terbesar jika dibandingkan dengan variabel promosi sosial media.
The Effect of Service Quality Elements on Customer Satisfaction B. Bungatang; R. Reynel
Golden Ratio of Marketing and Applied Psychology of Business Vol. 1 No. 2 (2021): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (566.438 KB) | DOI: 10.52970/grmapb.v1i2.102

Abstract

The research objective was to determine and analyze the influence of the physical evidence of service quality, caring, responsiveness, reliability, and guaranteeing customer satisfaction at the PT. Pegadaian Watansoppeng branch. Research carried out explanatory research and survey methods. The study population is new clients served PT. Pegadaian Watansoppeng Branch Company. The samples were taken using purposive sampling and obtained 100 samples. This research's data analysis methods are descriptive analysis with Linear Regression calculation, where the independent variables consist of physical evidence, concern, responsibility, reliability, assurance, dependent variable satisfaction customer. The results of studies using multiple linear regression analysis showed that service quality dimensions significantly influence customer satisfaction. As for the t-test is known that a significant level for each variable that is physical evidence = 0.658, concern = 0.002, responsiveness = 0.338, reliability = 0.000, and assurance = 1.239. From these results, two variables can prove the second hypothesis suggesting that the physical evidence of service quality dimensions, concern, responsiveness, reliability, and guarantees the dominant influence on customer satisfaction at the PT. Pegadaian Watansoppeng branch of the variable of concern and reliability and three other variables that physical evidence, responsiveness, and assurance are support for this study hypothesis.
Banking Financial Performance: Mitigation Forms, Efficiency, Capabilities And Debt Bungatang Bungatang; Edy Jumady
Jurnal Akuntansi Vol. 25 No. 2 (2021): December 2021
Publisher : Fakultas Ekonomi dan Bisnis Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ja.v25i2.813

Abstract

This study aims to examine how the Capital Adequacy Ratio (CAR), Operating Expenses Operating Income (OEOI), Net Interest Margin (NIM), and Loan to Deposit Ratio (LDR) affect the profitability of Return on Assets (ROA). The object of this research is that conventional commercial banks are chosen because they have a relatively rapid growth compared to Islamic commercial banks. This type of research includes causal research using quantitative methods. The population of this study is banking companies registered in the Indonesia Banking Directory and the 2018-2020 Bank Indonesia monthly publication reports. Sampling used the saturated sample method, with 36 data samples from the 2018-2020 Bank Indonesia Monthly Published Reports. Then the data were analyzed using multiple linear regression analysis with the Ordinary Least Square model using the Eviews Version 12 software. The data test results found that the Capital Adequacy Ratio (CAR) had no significant effect on profitability. Meanwhile, Operating Expenses Operating Income (OEOI), Net Interest Margin (NIM), and Loan to Deposit Ratio (LDR) have a positive and significant effect on profitability.
Dampak Pemberian Insentif dan Kegiatan Pelatihan Terhadap Peningkatan Kinerja Karyawan Bungatang Bungatang
YUME : Journal of Management Vol 5, No 1 (2022)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v5i1.1436

Abstract

AbstrakPenelitian ini bertujuan untuk menganalisis dan mengkaji bagaimana dampak dari pemberian intensif dan kegiatan pelatihan yang dilakukan karyawan terhadap peningkatan kinerja karyawan PT PLN (Persero) Rayon Karebosi Kota Makassar Provinsi Sulawesi Selatan. Penelitian ini melibatkan 65 orang responden yang ditentukan menggunakan rumus slovin. Data penelitian akan diukur dengan beberapa tahapan analisis seperti uji uji liniearitas, uji normalitas. Hipotesis yang diajukan dalam studi ini diuji menggunakan metode regrsi berganda. Selanjutnya dilkukan uji koefisien determinasi, uji simultan (uji-f), dan uji parsial (uji-t). Hasil penelitian menunjukkan bahwa secara simultan dan secara parsial Variabel insentif (X1) dan pelatihan (X2) secara parsial berpengaruh positif dan signifikan terhadap kinerja karyawan PT. PLN (Persero) Rayon Karebosi Makassar. Kata Kunci: Insentif, Pelatihan, Kinerja Karyawan. AbstractThis study aims to analyze and examine how the impact of intensive provision and training activities carried out by employees on improving the performance of employees of PT PLN (Persero) Rayon Karebosi Makassar City, South Sulawesi Province. This study involved 65 respondents who were determined using the solving formula. Research data will be measured by several stages of analysis, such as the linearity test normality test. The hypotheses proposed in this study were tested using the multiple regression method. Furthermore, the coefficient of determination test, simultaneous test (f-test), and partial test (t-test) were carried out. The results showed that simultaneously and partially, the incentive variable (X1) and training (X2) partially had a positive and significant effect on PT employees' performance. PLN (Persero) District Karebosi Makassar. Keywords: Incentives, Training, Employee Performance.   
Strategic Marketing Management: Unveiling Consumer Psychology through Qualitative Analysis and Literature Review B. Bungatang; Edy Jumady; Firman Ali; Ramlan Natsir
Golden Ratio of Marketing and Applied Psychology of Business Vol. 4 No. 2 (2024): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v4i2.482

Abstract

The purpose of this qualitative research study is to explore consumer psychology and its implications for strategic marketing management. Grounded in the grounded theory methodology, the study aims to delve into the multifaceted nature of consumer decision-making processes, the influence of emotions on brand perception, the role of social media in shaping consumer behavior, and the significance of brand identity and differentiation in the competitive marketplace. The research methodology involves a comprehensive review of existing literature related to consumer psychology and strategic marketing management, encompassing scholarly articles, books, and reports. Data analysis procedures include systematic coding, categorization, and interpretation of qualitative data extracted from the literature. The key findings of the study underscore the intricate interplay of factors influencing consumer behavior, including attitudes, emotions, social norms, and perceived behavioral control. Emotions emerge as a crucial determinant of brand perception, with positive emotional experiences fostering brand loyalty and negative emotions undermining consumer trust. Social media platforms play a pivotal role in shaping brand perceptions and purchase decisions, while brand identity serves as a strategic asset for differentiation and market positioning. The study contributes to a deeper understanding of consumer psychology and provides insights for marketers to develop targeted and effective marketing strategies that resonate with consumers' motivations and preferences.
Workshop Penerapan Strategi Pemasaran Dalam Meningkatkan Penjualan Produk Kopi Sanrego Tangngisalu, Jannati; Alam, Syamsu; Syafruddin, Muhammad; Bungatang, Bungatang; Aswad, Abul
JOURNAL OF TRAINING AND COMMUNITY SERVICE ADPERTISI (JTCSA) Vol. 3 No. 2 (2023): Juli 2023
Publisher : ADPERTISI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62728/jtcsa.v3i2.457

Abstract

The Sanrego Cooperative is a Sanrego coffee producer located in Bulukumba district, South Sulawesi. There are 2 types of products produced by the Sanrego cooperative, namely Sanrego coffee and Djago coffee. This Sanrego coffee product has a distinctive taste and is made from Sanrego wood mixed with ginger. The two types of basic ingredients are herbal ingredients that have been trusted for a long time as traditional medicines without side effects. While Sanrego wood itself has been studied by several finochemical experts at several universities in Eastern Indonesia, it contains alkolids, sitosterol, glycosides which function to inhibit the development of bacteria in the human body. In increasing its sales level, the Sanrego cooperative uses several methods such as direct consumer sales through outlets or stalls in a number of places, online sales and sales through Sanrego cafes which were established to accommodate coffee connoisseurs. The Sanrego Cooperative, which is traditionally prepared by professional hands, is targeted to become the number one coffee in Bulukumba, including South Sulawesi. This workshop and discussion resulted in several recommendations that could be made by the Sanrego Cooperative in improving its business performance in the future.
Pengaruh Produk Dan Harga Terhadap Minat Beli Ulang Sepeda Motor Honda Scoopy Pada PT Astra Motor Honda Cabang Makassar Tahir, Bungatang; Sugiarto, Sigit
Insan Cita Bongaya Research Journal Vol. 2 No. 2 (2023): Februari
Publisher : Insan Cita Bongaya Research Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70178/icbrj.v2i2.60

Abstract

This study uses secondary data through the slovin formula method. Based on the results of the slovin formula, the samples used in this study were 92 consumers of PT. Astra Motor Honda Alauddin Makassar Branch. This study aims to examine and analyze the effect of product and price on the intention to repurchase Honda Scoopy motorcycles at PT. Astra Motor Honda Alauddin Makassar Branch, either simultaneously or partially. Based on the results of data analysis and hypothesis testing, this study shows that the results of the F test indicate that Product and Price simultaneously influence Repurchase Intention. The results of the t test also show that partially the Product and Price variables significantly influence Repurchase Intention.
Pengaruh Atmosphere Cafe, Hedonic Value Terhadap Kepuasan Konsumen di Café Pelangi Ambon ( Analisis Smart SEM PLS ) Khaeril; Bungatang; Tokamadoran, Siti Aisa; Muhrin, Rifai
Insan Cita Bongaya Research Journal Vol. 2 No. 3 (2023): Juni
Publisher : Insan Cita Bongaya Research Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70178/icbrj.v2i3.76

Abstract

The Effect of Atmosphere, Hedonic Value on Consumer Satisfaction of Café Pelangi Ambon (Analysis of SMArt SEM PLS) By Khaeril Khaeril, Siti Aisa Tokomadoran dan Rifai Muhrin . This study aims to analyze the direct influence of Atmosphere, Hedonic Value on café consumer satisfaction at Café Pelangi Ambon. The research method applied is the Quantitative research method, the number of respondents in this study is 70 people. Data was analyzed using the SMART SEM PLS Version 3 Inferial Statistical Analysis Tool. The results showed that: (1) Atmosphere has a positive and significant influence on Café Consumer satisfaction at Pelangi Ambon café. (2) Hedonic Value has a positive and insignificant effect on café consumer satisfaction at café pelangi Ambon. Atmosphere has the most influence compared to Hedonic Value. It was also found that the R-Square in this model was 12.7% in the low category. This is also a good gap to conduct further research in the future, relating to variables related to café satisfaction for other city settings.
Co-Authors Agung, Eka Adnan Agusalim Juhari Ahmad Rizal Abdullah Airin Aqmarina Albar, Elyas Ariyanti , Rezky Asmayani Asmayani Aswad, Abul Edy Jumady Eldi Eldi Eva Marin Sambo Filawati Filawati Firman Ali Firmansyah Fitriansal Gunawan Pongkapadang Idrus Stambul Ilma Rahim Ilma Rahim, Ilma Rahim Ita Rosvita Jabir, Muh Jumiati Syam Kembong Daeng Khaerati Khaerati, Khaerati Khaerati, Khaerati Khaeril Khaidarsyah, Khaidarsyah Martina Muftiaturrahmah, Muslimah Muh. Irwan Nir Hamiddin Muhammad Tafsir Muhrin, Rifai Muklis Kanto Muklis Kanto Muthahharah, Isma Nourhalima Nourhalima Nur Hamiddin, Muh. Irwan Nur Syamsu Nurfaedah Nurfaedah, Nurfaedah Nurul Fitrah Yani Nurul Fitrayani Oktarina, Harti Orfyanny S Themba Pratiwi Pratiwi Pratiwi, Kartika Septiary R. Reynel Rahim, ilma Rahman Pura Ramlan Natsir Ridwan Ridwan Rosvita, Ita Rumianti, Chaerunnisa Rusni Rusni, Rusni Sabata, Yusniati N. Sigit Sugiarto St. Habibah, St. Habibah Syafruddin, Muhammad SYAMSU ALAM Syamsu, Nur Syamsul Alam Syamsul Alam, Syamsul Tafsir, Muhammad Tangngisalu, Jannati Tokamadoran, Siti Aisa Umar Data, Muhammad Wanafesyahan, Fahira Adhalia Yana Fajriah Yati BT Samsuddin Z, Shafira Shalsabilah Zalsabila, Jihan Zalsabila