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Analisis Pendapatan dan Strategi Pemasaran untuk Kelanjutan Usaha Kerajinan Anyaman Pandan di Desa Baeni Kecamatan Sampara Kabupaten Konawe Rostin, Rostin; Yunila, Yunila; Millia, Heppi; Suriadi, La Ode; Pagala, Izharuddin
JIIP - Jurnal Ilmiah Ilmu Pendidikan Vol. 5 No. 8 (2022): JIIP (Jurnal Ilmiah Ilmu Pendidikan)
Publisher : STKIP Yapis Dompu

Penelitian ini dilaksanakan di Desa Baeni Kecamatan Sampara Kabupaten Konawe, dengan pengambilan data pada pengrajin, dan penjual kerajinan. Tujuan pada penelitian ini adalah untuk mengetahui pendapatan pengrajin dan strategi pemasaran yang dilaksanakan para pengrajin guna menjaga kelangsungan usaha mereka. Populasi dalam penelitian ini adalah masyarakat pengrajin anyaman pandan dengan jumlah sampel sebanyak 12 oang yaitu mengambil seluruh populasi. Metode analisis yang digunakan adalah analisis kuantatif deskriptif. Hasil penelitian menunjukan bahwa (1) Rata rata Pendapatan pengrajin anyaman perbulan adalah Rp. 1,486,364. Meskipun pendapatan dari usaha kerajinan tergolong rendah, namun dapat menunjang ekonomi keluarga, (2) Strategi pemasaran yang dilakukan oleh pengrajin: a. dipasarkan langsung di kios dipinngir jalan raya; b. secara online (face book, Whatsup), c.lewat pameran dan atau dititipkan pada pedagang lain. (3) Kegiatan yang dilakukan pemerintah adalah membantu pengrajin dalam mempromosikan anyaman dalam bentuk pameran Pembangunan di Daerah. Hasil penelitian ini diharapkan dapat meningkatkan pendapatan pengrajin dan menjaga pekelangsungan usaha dalam jangka panjang serta menjadi strategi pengembangannya oleh instansi terkait.

PEMANFAATAN LAHAN PEKARANGAN DALAM MENINGKATKAN PENDAPATAN KELUARGA DI KECAMATAN ASERA KABUPATEN KONAWE UTARA Rostin, Rostin; Putera, Asrip; Anto, Rola Pola; Yunila, Yunila; Dewi, Made Listia; Rahayu, Sara Evi
Indonesian Journal of Engagement, Community Services, Empowerment and Development Vol. 4 No. 1 (2024): Indonesian Journal of Engagement, Community Services, Empowerment and Developme
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijecsed.v4i1.145

One of the strategies of the North Konawe Regency Regional Government in encouraging the use of existing resources in order to increase community income is to maximize the function of yard land which has been "idle land" or has not been managed properly. In general, the area of house yards in North Konawe Regency, including in Asera District, is relatively large so that it can be managed to support family income. A creative mindset and culture is needed in utilizing yard land, such as cultivating horticultural plants, which can contribute to meeting daily food needs so as to reduce the cost of daily shopping for family needs. In this case, the activities are focused on yard land resources, where yard land is land whose function has not been optimized. The method for implementing community service activities in Asera District, North Konawe Regency will be carried out in two stages, namely the preparation stage and the implementation stage. The preparation stage is preparing the needs for training activities for the community (1) Arranging permits from the Village Government in Asera District, (2) Preparing equipment for carrying out counseling. (3) Create and send invitation letters to the target communities for the training. Implementation of service activities in Asera District, North Konawe Regency includes the following activities: (1) Activities explaining the benefits of managing homestead land to support family income. (2) The activity explains how to use yard land to support family income. (3) Providing encouragement to the community, especially housewives, to use their yard as an alternative source of family income. The target of this training is the community , especially housewives in Asera District , North Konawe Regency. To find out the success of the training that has been carried out, direct responses are asked from the participants regarding matters relating to the training material. From these answers, it can be seen whether the participants can understand and understand the training material well, so that housewives' interest in using the yard land increases or increases in the future. Activity Results; (1) Longeo Utama Village, Asera District , North Konawe Regency has quite a large yard area in every resident's house (2) The majority of people and housewives have not used yard land as an additional source of family income. (3) The majority of people and housewives have the enthusiasm and desire to progress , but have limitations in terms of experience and knowledge in utilizing yard land as a family opinion, so that the majority of people's yard land appears to be underutilized

Pengaruh Bauran Promosi dan Kualitas Produk Terhadap Keputusan Pembelian Sepeda Motor Pada PT. Nusantara Surya Sakti (NSS) Unaaha Yunila, Yunila
Jurnal Sains Riset Vol 15, No 1 (2025): April 2025
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Jabal Ghafur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47647/jsr.v15i1.3132

Globalization in the current era, socio-economic changes have many challenges that cannot be avoided by the business world in general and also the marketing world in particular. Increasingly competitive competition. Requires every actor from the company who is able to implement any strategy that can maintain and also develop their company. Marketing has a role in this case, has a significant position to plan marketing programs that are able to touch the needs of the community between the availability of consumer goods and services effectively. Product quality and promotional mix have a positive and significant effect on purchasing decisions of PT.Nusantara Surya Sakti Unaaha. Good product quality and promotional mix result in good purchasing decisions, while consumer dissatisfaction can cause them to leave the company. In other words, the promotional mix and product quality have a positive and significant effect on purchasing decisions of PT.Nusantara Surya Sakti Unaaha. Keywords: Promotion Mix, Product Quality and Purchase Decision

Pengaruh Bauran Promosi dan Kualitas Produk Terhadap Keputusan Pembelian Sepeda Motor Pada PT. Nusantara Surya Sakti (NSS) Unaaha Yunila, Yunila
Jurnal Sains Riset Vol 15, No 1 (2025): April 2025
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Jabal Ghafur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47647/jsr.v15i1.3279

Globalisasi di era saat ini, perubahan sosial ekonomi memiliki banyak tantangan yang tidak dapat dihindari oleh dunia bisnis pada umumnya dan juga dunia pemasaran pada khususnya. Persaingan yang semakin kompetitif. Membutuhkan setiap pelaku dari perusahaan yang mampu menerapkan strategi apa pun yang dapat mempertahankan dan juga mengembangkan perusahaan mereka. Pemasaran memiliki peran dalam hal ini, memiliki posisi yang signifikan untuk merencanakan program pemasaran yang mampu menyentuh kebutuhan masyarakat antara ketersediaan barang dan jasa konsumen secara efektif. Kualitas produk dan bauran promosi berpengaruh positif dan signifikan terhadap keputusan pembelian PT.Nusantara Surya Sakti Unaaha. Kualitas produk dan bauran promosi yang baik menghasilkan keputusan pembelian yang baik, sementara ketidakpuasan konsumen dapat menyebabkan mereka meninggalkan perusahaan. Dengan kata lain, bauran promosi dan kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian PT.Nusantara Surya Sakti Unaaha. Kata Kunci: Bauran Promosi, Kualitas Produk dan Keputusan Pembelian

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