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Affiah, Hajar
Universitas Muhammadiyah Asahan
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PENGARUH INDEKS PEMBANGUNAN MANUSIA DAN LAJU PERTUMBUHAN EKONOMI TERHADAP TINGKAT PENGANGGURAN TERBUKA DI KOTA MEDAN TAHUN 2003-2024 Tanjung, Adetia Azmi; Affiah, Hajar; Syera, Inda Arfa
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 8, No 3 (2025): August 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i3.4098

Abstract

Abstract: The purpose of this study is to determine the effect of the Human Development Index and the Economic Growth Rate on the Open Unemployment Rate in Medan City from 2003 to 2024. The data used in this study is time series data for the period 2003-2024 sourced from the Central Statistics Agency (BPS) of Medan City. This study uses multiple linear analysis with the Ordinary Least Square (OLS) model processed with the eviews data processing tool. The results of the t-test research on eviews data processing, the probability of the Human Development Index is 0.0000. Where 0.0000 <0.05 so it is concluded that the Human Development Index has a significant effect on the Open Unemployment Rate. Then the variable Economic Growth Rate obtained a probability value of 0.0825. Where 0.0825> 0.05 so it can be concluded that the Economic Growth Rate does not have a partial effect on the Open Unemployment Rate. Then finally the f test was carried out. Where the probability value of the f statistic was 0.000001. This means that the Human Development Index and Economic Growth Rate have a simultaneous effect on the Open Unemployment Rate in Medan City. Keywords: Human Development Index, Economic Growth Rate, Open Unemployment Rate Abstrak: Tujuan penelitian ini untuk mengetahui pengaruh Indeks Pembangunan Manusia dan Laju Pertumbuhan Ekonomi terhadap Tingkat Pengangguran Terbuka di Kota Medan tahun 2003 sampai dengan tahun 2024. Data yang digunakan dalam penelitian ini adalah data time series dalam kurun waktu 2003-2024 yang bersumber dari Badan Pusat Statistik (BPS) Kota Medan. Penelitian ini menggunakan analisis linear berganda dengan model Ordinary Least Square (OLS) yang diolah dengan alat bantu olah data eviews. Hasil penelitian uji t pada olah data eviews, probabilitas Indeks Pembangunan Manusia sebesar 0.0000. Dimana 0.0000 < 0,05 sehingga disimpulkan Indeks Pembangunan Manusia berpengaruh signifikan terhadap Tingkat Pengangguran Terbuka. Kemudian variabel Laju Pertumbuhan Ekonomi diperoleh nilai probabilitas 0.0825. Dimana 0.0825 > 0.05 sehingga dapat disimpulkan bahwa Laju Pertumbuhan Ekonomi tidak berpengaruh secara parsial terhadap Tingkat Pengangguran Terbuka. Kemudian terakhir dilakukan uji f. Dimana nilai prob f statistiknya 0.000001. Artinya Indeks Pembangunan Manusia dan Laju Pertumbuhan Ekonomi berpengaruh secara simultan terhadap Tingkat Pengangguran Terbuka di Kota Medan.  Kata kunci: Indeks Pembangunan Manusia, Laju Pertumbuhan Ekonomi, Tingkat Pengangguran Terbuka
E-Marketing and Product Reviews on Purchasing Decisions in the Culinary Creative Industry (Case Study: Chili Derivative Business) Syera, Inda Arfa; Affiah, Hajar
International Journal of Economics (IJEC) Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i2.1045

Abstract

The aim of this research is to determine the influence of E-Marketing and Product Reviews on Product Purchasing Decisions in Chili Derivative Businesses in Lubuk Cuik Village. The approach used in this research is a quantitative approach. The data used in this research is primary data sourced from questionnaires. The analysis techniques used are classical assumption tests (normality test, multicollinearity test and heteroscedasticity test), multiple linear regression, and hypothesis testing (F statistical test, and t statistical test, as well as the coefficient of determination (R2) test). The results of this research are based on the results of a simultaneous test (f test), it can be seen that the E-Marketing and Product Review variables have a significant effect together (simultaneously) on the Purchasing Decision variable. Based on the partial test, the E-Marketing variable has a positive and significant effect on product purchasing decisions at chili derivative businesses in Lubuk Cuik Village and the Product Review variable has a positive and significant effect on product purchasing decisions at chili derivative businesses in Lubuk Cuik Village.
The Effect Of Third Party Financing And Funds On Total Assets In Sharia Financing Banks In Indonesia 2016-2020 Period Arfa Syera, Inda; Affiah, Hajar
International Journal of Science, Technology & Management Vol. 3 No. 5 (2022): September 2022
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v3i5.626

Abstract

The specific purpose of this study is to determine the effect of Financing and Third Party Funds on the Total Assets of Islamic People's Financing Banks. The approach used in this research is a quantitative approach. The data used in the form of secondary data from the website of the Financial Services Authority (OJK). The population is monthly data from January 2016 to December 2020 period while the sample is annual data from 2016 to 2020. The research analysis carried out is multiple linear regression, classical assumption test (normality test, heteroscedasticity multicollinearity test and autocorrelation test), and test statistics (coefficient of determination (R2), statistical F test, and statistical t test). The results of this study are the variables of Financing and Third Party Funds have a significant effect simultaneously (simultaneously) on the variable Total Assets of Islamic People's Financing Banks.
Pelatihan Pemasaran Digital Produk Scrunchie Berbahan Limbah Kain Perca untuk Meningkatkan Kompetensi Kewirausahaan Durahman Marpaung; Adetia Azmi Tanjung; Rahmawani; Hajar Affiah
Community Service Progress Vol. 5 No. 1 (2026): Community Services Progress Edisi Juni 2026
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/csp.v5i1.341

Abstract

Digital marketing skills are an important competency for aspiring entrepreneurs in the digital economy. Members of the Entrepreneurship Student Activity Unit (UKM) at Muhammadiyah Asahan University had previously received training on utilizing waste fabric scraps to create economically valuable scrunchies, but still faced limitations in marketing their products. This community service activity aims to improve students' entrepreneurial competencies through digital marketing training for scrunchie products made from waste fabric scraps. The activity was held on May 12, 2026, in the Muhammadiyah Asahan University Hall, involving 44 sixth-semester students from the Management Study Program and the Accounting Study Program who are members of the Entrepreneurship Student Activity Unit. The methods used included socialization, demonstrations, practice, and evaluation. The material provided covered digital marketing concepts, the use of social media and marketplaces, product photography techniques, digital catalog preparation, promotional content creation, and branding strategies. The results of the activity showed that all participants followed the training well and were able to create digital marketing accounts, produce more attractive product photos, compose product descriptions, and create simple promotional content ready for publication on social media. This training successfully improved participants' understanding and skills in utilizing digital technology as a means of product marketing. Thus, this activity contributes to improving students' entrepreneurial competencies while expanding marketing opportunities for scrunchie products made from waste fabric as a sustainable creative business.
THE ROLE OF ENGLISH LANGUAGE SKILLS IN AGRICULTURAL TECHNOLOGY TRANSFER: A STUDY OF FARMERS AND EXTENSION AGENTS IN IMPROVING RICE SELF-SUFFICIENCY IN LABUHANBATU SELATAN Hajar Affiah; Durahman Marpaung; Inda Arfa Syera
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 1 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18639538

Abstract

This research aims to analyze the extent to which English language proficiency influences the success of agricultural technology transfer in Labuhanbatu Selatan Regency, and how this supports increased rice productivity and local food security. The research also aims to identify barriers and formulate strategies for strengthening English language capacity among farmers and extension workers. This research was used a mixed-methods approach, combining qualitative and quantitative methods with survey and observation designs. The qualitative method was conducted using the NVivo application to determine the most frequently occurring words in the data word frequency search, displaying data analysis in the form of tables, Hierarchy Charts, Mind Maps, and Hierarchy Chart Project Maps. The quantitative method used SPSS through classical assumption test, multiple linear regression, and hypothesis testing. Data was collected through interviews and the distribution of questionnaires to 215 respondents, consisting of rice farmers and agricultural extension workers, which was calculated using Slovin's formula, resulting in a research sample of 140 people. The results of this study indicate that English language proficiency has a significant influence on the transfer of agricultural technology. Quantitative findings show that 90.4% of the variation in technology transfer can be explained by English language proficiency, while qualitative results highlight the constraints of understanding technical terms and the role of extension workers as mediators in transferring new agricultural technologies to farmers. As for the relationship between the two, it shows that improving English language skills is a key strategy in accelerating the adoption of agricultural technology to support increased rice self-sufficiency in Labuhanbatu Selatan Regency.
PENGARUH PROMOSI DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN DI GOKLAT KISARAN Inda Arfa Syera; Hajar Affiah
Jurnal Manajemen Ekonomi dan Bisnis Vol 4, No 2 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi Graha Kirana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61715/jmeb.v4i2.129

Abstract

AbstractGoklat Kisaran has not maximized its promotion on TikTok and faces limited space at the location, resulting in suboptimal revenue and limited consumer convenience. The question arises whether promotion and location influence purchasing decisions at Goklat Kisaran. This study uses a quantitative approach. The data used are primary data. The population consists of consumers who have purchased at Goklat Kisaran. The sampling method used was Simple Random Sampling. The sample used was 90 consumers from Goklat Kisaran. Data analysis involved classical assumption tests (normality, multicollinearity, and heteroscedasticity tests), multiple linear regression analysis, and hypothesis testing (F-test, t-test, and R2-test). Based on the simultaneous test, the Promotion and Location variables simultaneously have a significant influence on the Purchase Decision variable.AbstrakGoklat Kisaran belum maksimal melakukan promosi di Tiktok dan mengalami keterbatasan ruang di lokasi menyebabkan pendapatan tidak optimal dan membatasi kenyamanan konsumen. Muncul pertanyaan apakah promosi dan lokasi berpengaruh terhadap keputusan pembelian di Goklat Kisaran. Penelitian ini menggunakan pendekatan kuantitatif. Data yang dipakai adalah data primer. Populasi yaitu konsumen yang pernah melakukan pembelian di Goklat Kisaran. Metode pengambilan sampel yang diterapkan adalah Simple Random Sampling. Sampel yang digunakan berjumlah 90 konsumen dari Goklat Kisaran. Analisis data melibatkan uji asumsi klasik (uji normalitas, multikolinearitas, dan heteroskedastisitas) analisis regresi linier berganda, serta pengujian hipotesis (uji F, uji t, dan uji R2). Berdasarkan uji simultan, diperoleh hasil yaitu variabel Promosi dan Lokasi memiliki pengaruh signifikan secara simultan terhadap variabel Keputusan Pembelian.
LABOR ABSORPTION FACTORS OF MICRO, SMALL, AND MEDIUM ENTERPRISES (SMES) IN SUMATRA ISLAND: PANEL DATA ANALYSIS FOR THE 2020–2024 PERIOD Inda Arfa Syera; Hajar Affiah; Faulia Anggeraini; Dewi Hakiki
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 5 No. 1 (2026): July
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.21636780

Abstract

The purpose of this study is to analyze the influence of the number of Micro and Small Industries (MSMEs), the value of MSME output , and GRDP on the absorption of MSME labor in 10 (ten) provinces on Sumatra Island for the period 2020–2024. This study uses panel data with a Fixed Effect Model (FEM) approach. The results of the study revealed that the number of MSME businesses significantly influences the absorption of MSME labor (β = 1.914200 ; p < 0.05), while the value of MSME output (β = 0.001026 ; p > 0.05) and GRDP (β = 0.103498 ; p > 0.05) do not significantly affect the absorption of MSME labor. The model explains 99.2364% of the variation in MSME labor absorption (Adjusted R² = 0.992364 ). The findings of this study are that the expansion of employment opportunities is more determined by the growth in the number of business units than by the increase in output or the size of the regional economy. The government should prioritize policies that encourage the formation of new MSME business units and provide training and access to capital to increase business capacity without reducing employment.
PENGARUH INDEKS PEMBANGUNAN MANUSIA DAN LAJU PERTUMBUHAN EKONOMI TERHADAP TINGKAT PENGANGGURAN TERBUKA DI KOTA MEDAN TAHUN 2003-2024 Adetia Azmi Tanjung; Hajar Affiah; Inda Arfa Syera
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 8 No. 3 (2025): August 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i3.4098

Abstract

Abstract: The purpose of this study is to determine the effect of the Human Development Index and the Economic Growth Rate on the Open Unemployment Rate in Medan City from 2003 to 2024. The data used in this study is time series data for the period 2003-2024 sourced from the Central Statistics Agency (BPS) of Medan City. This study uses multiple linear analysis with the Ordinary Least Square (OLS) model processed with the eviews data processing tool. The results of the t-test research on eviews data processing, the probability of the Human Development Index is 0.0000. Where 0.0000 <0.05 so it is concluded that the Human Development Index has a significant effect on the Open Unemployment Rate. Then the variable Economic Growth Rate obtained a probability value of 0.0825. Where 0.0825> 0.05 so it can be concluded that the Economic Growth Rate does not have a partial effect on the Open Unemployment Rate. Then finally the f test was carried out. Where the probability value of the f statistic was 0.000001. This means that the Human Development Index and Economic Growth Rate have a simultaneous effect on the Open Unemployment Rate in Medan City. Keywords: Human Development Index, Economic Growth Rate, Open Unemployment Rate Abstrak: Tujuan penelitian ini untuk mengetahui pengaruh Indeks Pembangunan Manusia dan Laju Pertumbuhan Ekonomi terhadap Tingkat Pengangguran Terbuka di Kota Medan tahun 2003 sampai dengan tahun 2024. Data yang digunakan dalam penelitian ini adalah data time series dalam kurun waktu 2003-2024 yang bersumber dari Badan Pusat Statistik (BPS) Kota Medan. Penelitian ini menggunakan analisis linear berganda dengan model Ordinary Least Square (OLS) yang diolah dengan alat bantu olah data eviews. Hasil penelitian uji t pada olah data eviews, probabilitas Indeks Pembangunan Manusia sebesar 0.0000. Dimana 0.0000 < 0,05 sehingga disimpulkan Indeks Pembangunan Manusia berpengaruh signifikan terhadap Tingkat Pengangguran Terbuka. Kemudian variabel Laju Pertumbuhan Ekonomi diperoleh nilai probabilitas 0.0825. Dimana 0.0825 > 0.05 sehingga dapat disimpulkan bahwa Laju Pertumbuhan Ekonomi tidak berpengaruh secara parsial terhadap Tingkat Pengangguran Terbuka. Kemudian terakhir dilakukan uji f. Dimana nilai prob f statistiknya 0.000001. Artinya Indeks Pembangunan Manusia dan Laju Pertumbuhan Ekonomi berpengaruh secara simultan terhadap Tingkat Pengangguran Terbuka di Kota Medan.  Kata kunci: Indeks Pembangunan Manusia, Laju Pertumbuhan Ekonomi, Tingkat Pengangguran Terbuka
Co-Authors Anggeraini, Faulia Dewi Hakiki Durahman Marpaung Rahmawani Syera, Inda Arfa Tamba, Dang Panagaman Tanjung, Adetia Azmi