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All Journal Dinasti International Journal of Management Science Aviasi : Jurnal Ilmiah Kedirgantaraan Jurnal Multidisiplin West Science Indo-Fintech Intellectuals: Journal of Economics and Business
Basneldi, Basneldi
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences Transportation Other

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Merpati NusantaraAirlines and the Challenges of Operating Again in the Deregulation of the Indonesian Aviation Industry Basneldi, Basneldi; Safari, Budi
Jurnal Ilmiah Kedirgantaraan Vol 16, No 1 (2019): Jurnal Ilmiah Kedirgantaraan
Publisher : STP AVIASI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

THE IMPACT OF COVID 19 ON THE UMRAH AND HAJJ BUSINESS PLUS IN EAST JAKARTA Firdiansyah, Ryan; Basneldi, Basneldi; Hermawan, IG.N.Willy; Yuliasih, Muzayyanah; Setiadi, Bekti
Dinasti International Journal of Management Science Vol. 2 No. 2 (2020): Dinasti International Journal of Management Science (November - December 2020)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v2i2.579

Abstract

The purpose of this study is to find out the state of the Umrah and Hajj travel agents in the face of the Covid 19 pandemic that is currently happening. The research method used in this study is a descriptive study with a qualitative analysis approach, and uses the results of informant interviews and secondary data from correspondence reports that help provide secondary data to support this research. Corona virus or corona virus disease 2019 (Covid-19) has made the domestic economy contract, the Ministry of Finance noted several problems caused by the outbreak of this virus increased unemployment rate 1.2 million formal sector and 265,000 informal sector, Indonesian Purchasing Managers Index (PMI) below level 50 which is only 45.3 in March 2020. Third, more than 12,703 flights at 15 airports were canceled from January to February, with details of 11,680 domestic flights and 1,023 international flights, the government of Saudi Arabia also issued rules prohibiting the use of Umrah for all countries. This problem will affect the organizers of Umrah or Umrah travel in Indonesia, researchers take samples, especially in the area of ??East Jakarta, research using descriptive methods with a qualitative analysis approach, this research uses the method by interviewing directly from competent sources in the field of aviation, organizing umrah.
THE IMPACT OF REVERSE LOGISTICS, SUSTAINABLE PROCUREMENT, ETHICAL BRANDING, AND CONSUMER CONSCIOUSNESS ON MSME COMPETITIVENESS IN INDONESIA Basneldi, Basneldi; Yusniar, Yusniar; Zukfikri, Agung
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 5 No. 3 (2025): Indo-Fintech Intellectuals: Journal of Economics and Business (2025)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v5i3.3238

Abstract

This study investigates the impact of reverse logistics, sustainable procurement, ethical branding, and consumer consciousness on the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. Using a quantitative approach with Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS, data were collected from 210 MSMEs across various sectors. The results reveal that all three independent variables—reverse logistics, sustainable procurement, and ethical branding—significantly influence MSME competitiveness. Moreover, consumer consciousness not only has a direct positive effect on competitiveness but also moderates the relationships between each sustainable practice and competitiveness, strengthening their effects. These findings underscore the strategic importance of integrating sustainability into MSME operations and highlight the role of socially and environmentally aware consumers in amplifying business outcomes. The study contributes to the growing literature on sustainable business strategies in emerging economies and offers practical insights for MSMEs seeking to remain competitive in a value-driven market environment.
The Role of Withdrawal, Reward, and Leadership in Employee Engagement Basneldi, Basneldi; Pasaribu, Rodeyar; Arini, Dewi Ulfa; Kamsariaty, Kamsariaty; Januarianto, Tri
Dinasti International Journal of Management Science Vol. 6 No. 6 (2025): Dinasti International Journal of Management Science (July - August 2025)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijms.v6i6.5318

Abstract

To find out the influence of withdrawal behavior, intrinsic rewards and transformational leadership style on employee engagement at the DKI Jakarta Provincial Regional Civil Service Agency. Using Structural Equation Modeling (SEM) Analysis to find out if there are a series of relationships affecting withdrawal behaviour, intrinsic rewards, transformational leadership and employee engagement or vice versa. The analysis tool used in this study is a linear regression analysis tool using a quantitative method using Structural Equation Modelling with the help of Lisrel 8.8 software. The compatibility test in this study was carried out on the coefficients of structural equations by specifying a certain level of significance. If the significance level is 0.05, then the t-value of the structural equation should ? 1.96.  Thus, the research hypothesis is accepted if the absolute value of t (t-value) > 1.96, and the coefficient of the value of t (either positive or negative) according to the existing research hypothesis. The results of this study on the three hypotheses are all accepted. The results of this study are limited to the variables used. For the research object and the variables used in this study.
Strategi Pemasaran Digital dan Efektivitas Alokasi Sumber Daya: Analisis Bibliometrik Judijanto, Loso; Basneldi, Basneldi; Tri M, Tupan
Jurnal Multidisiplin West Science Vol 3 No 12 (2024): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v3i12.1861

Abstract

Penelitian ini menganalisis pentingnya integrasi teknologi dalam strategi pemasaran digital dan bagaimana alokasi sumber daya yang efektif dapat meningkatkan efisiensi operasional dan kepuasan pelanggan. Melalui analisis bibliometrik dari literatur yang ada dan data dari kolaborasi internasional, studi ini mengeksplorasi pengaruh big data, AI, dan media sosial dalam memahami perilaku konsumen dan personalisasi pemasaran. Temuan menunjukkan bahwa kerjasama global dalam pemasaran digital mendorong inovasi dan pertukaran pengetahuan yang memperkaya strategi pemasaran. Perusahaan perlu menyesuaikan strategi mereka terhadap permintaan pasar yang beragam dan berhati-hati dalam pengelolaan data pelanggan untuk menjaga privasi dan keamanan. Penelitian ini merekomendasikan alokasi sumber daya yang lebih fokus pada teknologi yang dapat meningkatkan pengalaman pelanggan dan mempromosikan pertumbuhan yang berkelanjutan.
Co-Authors Arini, Dewi Ulfa Firdiansyah, Ryan Hermawan, IG.N.Willy Januarianto, Tri Judijanto, Loso Kamsariaty, Kamsariaty Pasaribu, Rodeyar Safari, Budi Setiadi, Bekti Tri M, Tupan Yuliasih, Muzayyanah Yusniar, Yusniar Zukfikri, Agung