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All Journal Community Development Journal: Jurnal Pengabdian Masyarakat West Science Business and Management Manis : Jurnal Manajemen dan Bisnis
Turukay, Evracia
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Public Health

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FAKTOR - FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN KOPI INSTAN NESCAFE DI KOTA AMBON Pelupessy, Merry Margareth; Turukay, Evracia; Huwae, Victor Ernes; Malik, Jihadtullah Muhammad
Manis: Jurnal Manajemen dan Bisnis Vol 6 No 1 (2022): MANIS : Jurnal Manajemen dan Bisnis
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/manis.6.1.47-59

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Word of Mouth dan Citra Merek terhadap Keputusan Pembelian kopi instan Nescafe.di Kota Ambon. Populasi dari penelitian ini adalah konsumen pembeli kopi instan Nescafe di kota Ambon.Teknik pengambilan sampel yang digunakan adalah Purposive Sampling dengan responden berjumlah 100 orang.Metode analisis data pada penelitian ini menggunakan pendekatan Partial Least Square (PLS). PLS. Hasil penelitian ini menunjukkan bahwa ada pengaruh positif dan signifikan persepsi Word of Mouth) dan Citra Merek terhadap keputusan pembelian Kopi Instan Nescafe di Kota Ambon. Hal ini dibuktikan dengan konsumen yang masih menceritakan dan merekomendasika produk kopi instan Nescafe dan meningat Citra Merek yang berkualitas dari Kopi Instan Nescafe di Kota Ambon.
Mapping the Financial Risk Management Landscape: A Bibliometric Analysis of Recent Trends and Influential Contributions Judijanto, Loso; Antoni, Antoni; Turukay, Evracia; Arifin, Hasmia Melati
West Science Business and Management Vol. 1 No. 05 (2023): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v1i05.484

Abstract

This bibliometric analysis explores recent trends and influential contributions in financial risk management, shedding light on thematic clusters, keyword occurrences, and highly cited works. The analysis encompasses a wide array of literature, ranging from the integration of risk considerations into broader corporate strategies to the impact of technological advancements on risk management practices. Thematic clusters reveal the interconnectedness of business practices, corporate social responsibility, and risk management, while keyword occurrences highlight dominant themes like financial performance and credit risk management. Highly cited works by notable authors provide foundational insights into risk management for financial institutions, emphasizing liquidity risk, corporate governance, and the integration of theoretical frameworks with practical applications. The synthesis of these findings offers a comprehensive understanding of the evolving landscape of financial risk management, guiding researchers, practitioners, and policymakers in navigating the complexities of risk in contemporary financial contexts.
MEMBIDIK PELUANG WIRAUSAHA YANG TEPAT DI GENERASI MILENIAL Asnawi, Raden Ayu Aisah; Turukay, Evracia; Souhoka, Semuel; Nur, Hanifa Bennu
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 6 (2024): Vol. 5 No. 6 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i6.37686

Abstract

Pelatihan ini bertujuan untuk menumbuhkan budaya kewirausahaan di kalangan mahasiswa, memotivasi mereka untuk menjadi wirausahawan melalui ilmu pengetahuan, teknologi, dan seni, mengubah pola pikir dari pencari kerja menjadi pencipta lapangan kerja, dan meningkatkan keterampilan berbisnis. Kegiatan pelatihan kewirausahaan ini diikuti oleh 50 mahasiswa dari Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Pattimura. Kegiatan ini menginspirasi semangat kewirausahaan dan membuka pintu peluang bisnis yang lebih luas, yang tidak terbatas bagi mahasiswa yang berani memulai usaha sendiri dan meraih kesuksesan daripada sekadar menjadi karyawan kantoran.
BRANDING TECHNIQUES SUCCESSFUL YOUNG ENTREPRENEURS (PKM INTERNATIONAL ON NEW ENTREPRENEURSHIP) Nanere, Marthin; Siaila, Steven; Ralahallo, Fransiska Natalia; Turukay, Evracia; Regar, Erfendi
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2025): Volume 6 No. 1 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i1.41364

Abstract

Entrepreneurship is one of the keys to enhancing the economic independence of society, especially amidst the challenges of the global economy and digital transformation. This service program aims to provide training and counselling to students and alumni of the Management Department who are also entrepreneurs, in order to enhance their skills and understanding in managing independent businesses. The methods used include interactive workshops, case-based business simulations, and personal mentoring. The results show a significant improvement in participants' understanding of basic entrepreneurship concepts, financial management, and digital technology adaptation strategies. In addition, changes in participants' mindsets regarding business risks and the importance of innovation were also achieved. This program successfully created an adaptive and innovative entrepreneurial community, thereby supporting the sustainable development of a locally-based economy. Keywords: Entrepreneurship, Economic Independence, Training and Counselling, Business Innovation, Financial Management, Digital Technology
Co-Authors Antoni Antoni Arifin, Hasmia Melati Asnawi, Raden Ayu Aisah Huwae, Victor Ernes Judijanto, Loso Malik, Jihadtullah Muhammad Nanere, Marthin Nur, Hanifa Bennu Pelupessy, Merry Margareth Ralahallo, Fransiska Natalia Regar, Erfendi Siaila, Steven Souhoka, Semuel