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Gemasih, Husna
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The Influence of Price, Store Atmosphere and Food Product Quality on Buying Interest at Tootor Coffee Takengon Rayuwati, Rayuwati; Yustisar, Muhamad; Gemasih, Husna; Eliyin, Eliyin
International Journal of Science, Technology & Management Vol. 3 No. 4 (2022): July 2022
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v3i4.580

Abstract

This research was conducted at Tootor Coffee Takengon. This study aims to determine how the effect of Price (X1), Store Atmosphere(X2), and Foof Product Quality (X3) on Buying Interest (Y) of Tootor Coffee Takengon Customers. The population in this study is the population in Central Aceh. The sampling technique used is convenience sampling and accidental sampling. With the Lemeshow method, the research sample was 98 respondents. The research was conducted from February to August 2022. Data processing was processed using the SPSS version 25.0 application with multiple linear regression models. Source of data is primary data taken directly from respondents. Based on the results of multiple linear regression analysis using the F test, it can be seen that the product, service quality, price, and store atmosphere variables together influence consumer buying interest at Tootor Coffee Takengon. This can be seen through the obtained Ftest, namely Fcount = 659,591 > Ftable = 1,985. The results of this study indicate that price has the most significant effect on consumer buying interest to eat/drink at Tootor Coffee. These results illustrate that Tootor Coffee is in accordance with what consumers expect, so that consumers feel satisfied and loyal to eat and drink at this café.
Company Reputation, Product Quality and Price Affect Customer Loyalty One-Door Refrigerator Products in Takengon City Eliyin, Eliyin; Rayuwati, Rayuwati; Yustisar, Muhamad; Gemasih, Husna
International Journal of Science, Technology & Management Vol. 3 No. 4 (2022): July 2022
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v3i4.581

Abstract

This study analyzes the Company's Reputation, Product Quality and Price on Customer Loyalty of one-door refrigerators product in Takengon City. The research uses a quantitative research approach with associative methods. The population in the study amounted to 251 customers of the Sinar Matahari store in Takengon City, with a total sample of 68 respondents. The sampling technique used was non-probability sampling, with the accidental sampling method. The data analysis technique used multiple linear regression analysis. The research data is sourced from primary data and the data collection process uses interviews, questionnaires and observations. Based on the results of multiple linear regression analysis, it is known that the results of the t test for the Company's Reputation variable are 1.222 and significant 0.226 > 0.05, which means that the Company's Reputation partially has no positive and significant effect on Customer Loyalty, Product Quality variable is -0.642 and significant 0.000 > 0 0.05, which means that the location partially has no positive and significant effect on customer loyalty and the price variable is 4.137 and significant 0.000 <0.05, which means that the price partially has a positive and significant effect on customer loyalty. The results of the F test are 20.860 and a significant 0.000 <0.05, which means that the company's reputation, product quality and price simultaneously have a positive and significant effect on customer loyalty. The results of the R2 test show that the Adjusted R Square value of 0.471 means that 47.1% of consumer satisfaction can be obtained and is explained by the variables of Company Reputation, Product Quality and Price.
Factors Affecting Employee Satisfaction at PT. Operational Division of Terminal-B TPK Belawan Pelindo-I Branch Yustisar, Muhamad; Gemasih, Husna; Eliyin, Eliyin; Rayuwati, Rayuwati
International Journal of Science, Technology & Management Vol. 3 No. 4 (2022): July 2022
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v3i4.584

Abstract

This study aims to determine whether compensation, work itself, promotion, work supervision, and co-workers partially and simultaneously have a positive and significant effect on employee job satisfaction at PT Pelindo-I branch TPK Belawan Terminal-B operational division. The data analysis technique used is the quantitative method with the help of the SPSS version 20.0 program. This research uses Confirmatory Factor Analysis and Multiple Linear Regression. The population in this study were all employees of the operational division at PT Pelindo-I branch TPK Belawan Terminal-B operational division, and a sample of 82 respondents. Primary data collection using a questionnaire. The results of the Confirmatory Factor Analysis test show that the components that most influence job satisfaction are compensation with eigenvalues of 2,644 and the work itself with eigenvalues of 1,274. The results of the study harmed job satisfaction and the work itself had a positive and significant effect on job satisfaction at PT Pelindo-I Branch TPK Belawan Terminal-B operational division. Compensation and the work itself simultaneously have a positive and significant effect on employee job satisfaction at PT Pelindo-I Branch TPK Belawan Terminal-B operational division.
Co-Authors Cut Agusniar Dermawan, Zikri Syah Dzakiansyah, D Eliyin, E Eliyin, Eliyin Fasary, Wulan Fitra, AL Fitra, Deni Syah Ginting, Erika Gustina, Rike Handayani, Santi Hasfiyanda, Ovriza Irama, Rhoma Israk, Al Julisman, Julisman laili wahyunita, laili Mahlidan, Mahlidan Mahmuda Mahmuda, Mahmuda Manisa, Tuti Melala, Halimah Mukhlisin, Mulwin Nate, Wein Pinte Nurdin, N Nursharpina, Nursharpina Oktavian, Rian Pinte Simehate, Sony Pratama, Yudha Saputra Putri, Yuni Sakinah Qalbi, Wein Syahdi Rahayu, Isnaini Rayuwati Rayuwati rayuwati, rayuwati rayuwati Rezeki, Iryana Riadi, Riadi Rusmawati Rusmawati, Rusmawati S, Richasanty Septima Salsabila, Putri Saputra, Mahmuda Sari, Fitri Sia Rifa Selpiana, Widia Sentosa, Edi Septima, Richasanty Syahputra, Hamdan Syahputra, Hendri Termulo, Rahmad Tirmiara, Iwan Veithzal Rivai Zainal Wahdiara, Wahdiara Wahyuni, Maulia Winnos, Hilman Yustisar, Muhamad Zubaedah, Reza zulfa, Ira