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All Journal International Journal Of Science, Technology & Management (IJSTM) Jurnal Ekonomi Jurnal Multidisiplin Sahombu Jurnal bintang manajemen
Sabilar Rosyad
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 1 
Analysis of Business Development Strategy and Product Variations On Medium-sized Enterprises Small Micro Corn Banyubang Ratna Handayati; Sabilar Rosyad; Eka Nur Fauziyah
International Journal of Science, Technology & Management Vol. 1 No. 4 (2020): November
Publisher : International Journal of Science, Technology & Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v1i4.63

Abstract

AbstrakThis research aims to determine the general overview in the production cooperativeAgrobisnis Mrs. Mandiri Desa Banyubang, Solokuro subdistrict, and to know itsbusiness development strategy. The method of data analysis used is 1) qualitativedescriptive analysis to know the general overview of Corn Snack business strategy,2) SWOT analysis to identify internal and external factors that become strengths,weaknesses, opportunities and A threat in the business development of corn snacks.Based on the results of the study in the discussion can be concluded that the farmergroup of Women Mandiri is one of the farmer group in Banyubang village, Solokurosubdistrict, which was formed in 2016 and did a snack business made The base ofcorn, which all members consist of Mother women – housewives in Banyubangvillage. Based on the results of the research from SWOT analysis obtained thecoordinate point (1.47:2.03) which is the coordinate of the 1 (aggressive) quadrant,meaning that the corn snack business on the Agrobisnis Ibu Mandiri ProductionCooperative has the strength and opportunity Well, so that the self-reliant motherfarmer Group can harness the strengths and opportunities that exist to expand thenext corn snack business.
The Influence Of Leadership Style And Work Motivation On Improving Employee Performance At The Turi Lamongan District Office Shelvi Yulian Lesatari; Sabilar Rosyad; Indira Shofia Maulida
Jurnal Multidisiplin Sahombu Vol. 4 No. 01 (2024): Jurnal Multidisiplin Sahombu, 2024
Publisher : Sean Institute

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Abstract

Performance is the result of work in quality and quantity that can be achieved by an employee in carrying out tasks in accordance with the responsibilities given to him through strategic planning of an organization. This study aims to analyze the factors that influence employee performance at the Turi Lamngan District Office. This study uses quantitative research and data obtained from questionnaires filled out by respondents. The population obtained was 42 employees and the sample used was based on the total sample of 42 respondents. The tool used for data processing is SPSS with multiple linear regression analysis techniques. The results showed that Leadership Style and Motivation partially affect employee performance. Simultaneously, Leadership Style and Motivation partially affect employee performance. Motivation has the most dominant effect on employee performance.
Influence Of Price, Location And Quality Of Service Towards Customer Loyalty Mediated By Satisfaction (Study On Consumers Of Lamongan Boran Rice) Safiratun Najah; Sabilar Rosyad; Indira Shofia Maulida
Jurnal Multidisiplin Sahombu Vol. 4 No. 01 (2024): Jurnal Multidisiplin Sahombu, 2024
Publisher : Sean Institute

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Abstract

The development of the culinary industry is increasing, initially only as consumption, now it is a lifestyle. Culinary in Lamongan City has a role in economic growth in Indonesia, namely Nasi Boran. This study aims to analyze the factors that influence the loyalty of Nasi Boran customers in Lamongan. This study uses quantitative research and data obtained from questionnaires filled out by respondents. The population used includes all consumers who have consumed Nasi Boran Mbak Ita Lamongan and the sample used based on Hair's formula was 160 respondents. Data analysis using PLS-SEM. The results showed that price, location and service quality had no effect on customer loyalty. Price and service quality have no effect on customer satisfaction. Location has an effect on customer satisfaction. Customer satisfaction has no effect on customer loyalty. Price and service quality have no effect on customer loyalty mediated by satisfaction. Location affects customer loyalty mediated by satisfaction.
Pengaruh Content Marketing, Live Streaming, Online Customer Review terhadap Minat Beli Konsumen pada Aplikasi Media Sosial Tiktok: (Studi Kasus Pelanggan TikTok Shop di Kabupaten Lamongan) Yunita Dwi Editia; Indira Shofia Maulida; Moh. Muklis Sulaeman; Sabilar Rosyad
Jurnal Bintang Manajemen Vol. 3 No. 1 (2025): Jurnal Bintang Manajemen (JUBIMA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v3i1.3827

Abstract

This study aims to analyze and test the effect of content marketing, live streaming, online customer reviews on consumer buying interest in the TikTok social media application in Lamongan Regency. This research uses quantitative methods. The population in this study were residents of Kec. Lamongan. The sampling method used in this study was purposive sampling of 100 respondents. The data analysis method used in this study is multiple linear regression analysis, with the help of SPSS version 26. The results of this study indicate that the variables of content marketing, live streaming, online customer review partially have a positive and significant effect on purchasing decisions. And the variables of content marketing, live streaming, online customer review simultaneously have a positive and significant effect on purchasing decisions. And the content marketing variable has the most dominant effect on consumer buying interest in the TikTok social media application in Lamongan Regency.
THE EFFECT OF PRODUCT QUALITY, PRICE, PROMOTION AND QUALITY OF SERVICE ON CUSTOMER LOYALTY IN PURCHASE DECISION MEDIATION (MSME CRAFTING BAGS FROM SYNTHESIS LEATHER MATERIAL IN BOJOASRI, KALITENGAH LAMONGAN) ANALYSIS OF THE STRUCTURE METHOD (SQUARE (PLEST Abid Muhtarom; Edie Sugiarto; Sabilar Rosyad; Moh Ma’ruf Dzawin Nadzar
Jurnal Ekonomi Vol. 11 No. 01 (2022): Jurnal Ekonomi
Publisher : SEAN Institute

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Abstract

This study examines the effect of product quality, price, promotion, and service quality on customer loyalty of MSME Leather Handicraft Bags and purchasing decisions on customer loyalty. This research is quantitative descriptive. This research involves MSME customers of leather bags. This study took a sample of 150 people. SEM with Smart PLS 3.3.7 was used to analyze. According to the research, purchasing decisions are included in partial and full mediation, and product quality, price, and promotion have a positive and significant effect on customer loyalty, while service quality has a positive but not significant effect. Product quality, price, promotion, and service quality have an effect on purchasing decisions and customer loyalty at UMKM Handicraft Bags from Synthetic Leather in Bojoasri Kalitengah Lamongan
Co-Authors Abid Muhtarom Edie Sugiarto Eka Nur Fauziyah Indira Shofia Maulida Moh Ma’ruf Dzawin Nadzar Moh. Muklis Sulaeman Ratna Handayati Safiratun Najah Shelvi Yulian Lesatari Yunita Dwi Editia