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All Journal Journal of Economics, Business, & Accountancy Ventura Jurnal Transformasi Global Jurnal Hubungan Internasional Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Al Qodiri : Jurnal Pendidikan, Sosial dan Keagamaan Syntax Literate: Jurnal Ilmiah Indonesia SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan NUSANTARA : Jurnal Ilmu Pengetahuan Sosial WIDYA MANAJEMEN Nusantara Science and Technology Proceedings Global and Policy Journal of International Relations WIMAYA: Interdisciplinary Journal of International Affairs Ar Rehla: Journal of Islamic Tourism, Halal Food, Islamic Traveling, and Creative Economy International Journal of Applied Sciences in Tourism and Events Pena Wimaya Hasanuddin Journal of Strategic and International Studies Jurnal Pariwisata PaRAMA : Panorama, Recreation, Accomodation, Merchandise, Accessbility International Journal of Economics, Business and Innovation Research
Rasyidah, Resa
Program Studi Hubungan Internasional, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Pembangunan Nasional (UPN) Veteran Jawa Timur, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : International Journal of Applied Sciences in Tourism and Events

 1 
The use of film tourism as a marketing strategy for post-pandemic tourism in The UK Putri, Rhizna Aulia; Rasyidah, Resa
International Journal of Applied Sciences in Tourism and Events Vol. 9 No. 1 (2025): June 2025
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijaste.v9i1.67-78

Abstract

Tourism is an important sector that contributes to the country's annual income. However, the COVID-19 pandemic, which has restricted tourist mobility, has decreased the number of visits to tourist destinations in various countries. Literature on the role of film and its involvement in post-pandemic tourism recovery strategies as a destination marketing tool is still limited. This study aims to analyze the strategy implemented by the United Kingdom in promoting tourist destinations by utilizing the potential of film tourism. This research was conducted using qualitative research methods with thematic analysis of secondary data in the form of policy documents, promotional activities, and case studies in the United Kingdom. The film tourism theory was used as a theoretical framework to understand the role of films in shaping destination branding and influencing visitation motivation. The results of this study indicate that the UK's efforts to promote film tourism destinations are driven by government policies that support film production processes, the availability of websites related to film tourism, and collaboration with various stakeholders from diverse backgrounds. However, film tourism destinations in the UK receive insufficient promotion from film studios and actors, making further collaboration in destination marketing crucial.
Co-Authors Ahmad Zamzamy Alamiyah, Syifa Syarifah Anbiya', Amelia Putri Benita Kristi Firmalasari Budi Prabowo Didiek Tranggono Djatmiko Djatmiko, Djatmiko Fiarry Isty Mawaty Firmalasari, Benita Kristi Hidayat, Alexandra Thiara Ibnuyasa, Abiyu Indah Puspasari Ira Wikartika Joisangadji, Muhammad Alvansyah Jojok Dwiridhotjahjono Jojok Dwiridhotjahjono Kresnawati, Megahnanda Alidyan Kusuma, Erzalina Widya Manurung, Bela Sartina Maria Indira Aryani Nuryananda, Praja Firdaus Putri, Ayuni Salsabila Putri, Rhizna Aulia Rusdi Hidayat Nugroho Sari, Valensia Adetya Setyawan, Stephanie Sheren Sonja Andarini Sonja Andarini Tuswoyo, Sevi Alfrida Abdi Winanda, Riesa Zumrotul Fitriyah