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All Journal Jurnal Common JE (Journal of Empowerment) LINIMASA: JURNAL ILMU KOMUNIKASI Pasundan International of Community Services Journal (PICS-J) Jurnal Abdimas Sang Buana Indonesian Journal of Social Science Research Jurnal Visi Komunikasi ArtComm : Jurnal Komunikasi dan Desain Sainteks: Jurnal Sain dan Teknik
Komala, Elly
Universitas Pasundan
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MEDIA KOMUNITAS SUPORTER SEPAKBOLA SEBAGAI OPINION LEADER DI MEDIA SOSIAL: (Studi Etnografi Virtual dan Analisis Isi pada Media Sosial Twitter Komunitas Suporter Persib, Viking Persib Club, Viking Frontline, dan Simamaung) Nurdiantara, Robby Rachman; Rabathy, Qisthy; Komala, Elly; Rizqullah, Annisa Fitri; Rizqullah, Fairuz Rasendriya
Jurnal Common Vol. 8 No. 2 (2024): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/common.v8i2.13318

Abstract

This study focuses on how supporter community media become opinion leaders on Twitter. The objective is to analyze the social media activities of Persib Bandung's supporter community media on Twitter as opinion leaders; to describe the interaction and communication patterns that occur; to identify, analyze, and understand the role of Persib Bandung's supporter community media as opinion leaders on Twitter; and to analyze how these media shape and influence public opinion among Persib supporters using Twitter. A qualitative approach, utilizing virtual ethnography and content analysis, was employed to collect data through observing the virtual community on Twitter. The findings reveal that Viking Persib Club, Viking Frontline, and Simamaung play significant roles in shaping opinions among Bobotoh, Persib supporters. Viking Persib Club engages in direct interaction, information dissemination, and organizes various activities and campaigns that strengthen community solidarity. Viking Frontline stands out with its deep criticism of club-related issues, while Simamaung provides news, information, and in-depth analysis of club performance and policies. The interaction and communication patterns between the community media and their followers demonstrate that social media functions not only as a communication tool but also as a platform for building relationships, solidarity, and supporter identity. Supporters actively participate in discussions about various aspects of the club, not only responding to shared content but also regularly expressing their views. Furthermore, the supporter community media act as opinion leaders on Twitter, successfully shaping and influencing public opinion among supporters. Simamaung, in particular, not only provides information but also builds opinions and influences the actions of Persib supporters through its Twitter activities. The process of shaping public opinion on Twitter occurs through active roles in information dissemination, social action mobilization, and meaningful discussions about issues related to Persib Bandung. This research is expected to provide insights for community media managers and relevant stakeholders on effective communication strategies to influence and manage public opinion on digital platforms. Additionally, this study contributes to a deeper understanding of the dynamics of interaction and communication among football supporter communities in the digital era. Keywords: Bobotoh Persib, Digital Era, Social Media Twitter, Football Supporter Community Media, Opinion Leaders.
JOKI TUGAS KULIAH DARING DI KALANGAN MAHASISWA Rabathy, Qisthy; Elly Komala; Taufik Hidayatullah
Linimasa : Jurnal Ilmu Komunikasi Vol. 6 No. 2 (2023): Juli 2023
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v6i2.7773

Abstract

The implementation of online lectures due to the Covid-19 pandemic has created various problems for students, such as using lecture assignment jockey services among students to help complete assignments because there are many assignments with short deadlines. The rapid development of information and communication technology has made it easier for jockeys to offer their services, especially through social media applications. This research was conducted to determine the motives, actions, and meaning of the students who became task jockeys. The study was conducted using a phenomenological approach with a descriptive qualitative method. The results of this study indicate that in the concept of motive, first, the reason behind jockeying online lecture assignments among students is the motive of helping, gaining a material benefit, and filling in spare time activities. Second, the motive is to obtain non-material benefits to improve and develop skills, abilities, and knowledge. The act of assignment jockey is carried out by waiting for other people based on friend recommendations, asking friends who have been assisted in recommending their services to others, and promoting their services openly through social media. Meanwhile, in a meaning, students who become jockeys for online lecture assignments are activities to help others in doing their coursework which was originally motivated by the aim of providing assistance, which then received material rewards, as well as a way for them to improve their abilities and skills, especially in the academic field.
Co-Authors Fitranandan, Charisma Asri Graha Prakarsa Kamiliya Nabilah Kelvin Mohammad Yusron Maulida, Nazwa Latifa Nik Fadlah Nurdiantara, Robby Rachman Purnama, Astri Aulia Nanda Rabathy, Qisthy Rizqullah, Annisa Fitri Rizqullah, Fairuz Rasendriya Robby Rachman Nurdiantara Taufik Hidayatullah Tombak Gapura Bhagya Winne Wardiani Yanti Susila Tresnawati Yanti Susila Trisnawati